甘肃省兰州市第一中学届高三考前实战演练英语试题含答案Word格式文档下载.docx
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甘肃省兰州市第一中学届高三考前实战演练英语试题含答案Word格式文档下载.docx
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说明:
本试卷分第I卷(选择题)和第II卷(非选择题)两部分。
满分120分,考试时间100分钟。
答案写在答题卡上,交卷时指教答题卡。
第一部分阅读理解(共两节,满分40分)
第一节(共15小题;
每小题2分,满分30分)
A
Nooneknowsforsurewhenadvertisingfirststarted.Itispossiblethatitgrewoutofthediscoverythatsomepeopledidcertainkindsofworkbetterthanothersdidthem.Thatledtotheconceptofspecialization,whichmeansthatpeoplewouldspecialize,orfocus,ondoingonespecificjob.
Let’stakeamanwe’llcallMr.Fielder,forexample.Hedideverythingconnectedwithfarming.Heplantedseeds,tendedthefields,andharvestedandsoldhiscrops.Atthesametime,hedidmanyotherjobsonthefarm.However,hedidn’tmakethebricksforhishouse,cuthistreesintoboards,maketheplows(犁),oranyofotherhundredsofthingsafarmneeds.Instead,hegotthemfrompeoplewhospecializedindoingeachofthosethings.
SupposetherewasanothermanweshallcallMr.Plowright.Usingwhatheknewaboutfarmingandworkingwithiron,Mr.Plowrightinventedaplowthatmadefarmingeasier.Mr.Plowrightdidnotreallylikefarminghimselfandwantedtospecializeinmakingreallygoodplows.Perhaps,hethought,otherfarmerswilltradewhattheygrowforoneofmyplows.
HowdidMr.Plowrightletpeopleknowwhathewasdoing?
Why,headvertised,ofcourse.Firstheopenedashopandthenheputupasignoutsidetheshoptoattractcustomers.Thatsignmayhavebeennomorethanaplowcarvedintoapieceofwoodandasimplearrowpointingtotheshopdoor.ItwasprobablyalltheinformationpeopleneededtofindMr.Plowrightandhisreallygoodplows.
Manyhistoriansbelievethatthefirstoutdoorsignswereusedaboutfivethousandyearsago.Evenbeforemostpeoplecouldread,theyunderstoodsuchsigns.Shopkeeperswouldcarveintostone,clay,orwoodsymbolsfortheproductstheyhadforsale.
Amedium,inadvertisingtalk,isthewayyoucommunicateyourmessage.Youmightsaythatthefirstmediumusedinadvertisingwassignswithsymbols.Thesecondmediumwasaudio,orsound,althoughthattermisnotusedexactlyinthewayweuseittoday.Originally,justthehumanvoiceandmaybesomekindofsimpleinstrument,suchasabell,wereusedtogetpeople’sattention.
Acrier,inthehistoricalsense,isnotsomeonewhoweepseasily.Itissomeone,probablyaman,withavoiceloudenoughtobeheardovertheothernoisesofacity.InancientEgypt,shopkeepersmighthiresuchapersontospreadthenewsabouttheirproducts.Oftenthisearliestformofadvertisinginvolvedanewlyarrivedshiploadedwithgoods.Perhapsthecrierdescribedthegoods,explainedwheretheycamefrom,andpraisedtheirquality.Hisjobwas,inotherwords,nottoodifferentfromaTVorradiocommercialintoday’sworld.(478words)
1.Whatprobablyledtothestartofadvertisement?
A.Thediscoveryofiron.B.Thespecializationoflabor.
C.Theappearanceofnewjobs.D.Thedevelopmentoffarmingtechniques.
2.Toadvertisehisplows,Mr.Plowright__________.
A.praisedhisplowsinpublicB.placedasignoutsidetheshop
C.hunganarrowpointingtotheshopD.showedhisproductstothecustomers
3.ThewritermakesupthetwostoriesofMr.FielderandMr.Plowrightinorderto__________.
A.explaintheoriginofadvertisingB.predictthefutureofadvertising
C.exposeproblemsinadvertisingD.providesuggestionsforadvertising
4.InancientEgypt,acrierwasprobablysomeonewho__________.
A.ownedashipB.hadtheloudestvoice
C.ranashopsellinggoodstofarmersD.functionedliketoday’sTVorradiocommercial
5.Thelasttwoparagraphsaremainlyabout__________.
A.thehistoryofadvertisingB.thebenefitsofadvertising
C.theearlyformsofadvertisingD.thebasicdesignofadvertising
B
Ithappenedtomerecently.IwastellingsomeonehowmuchIhadenjoyedreadingBarackObama’sDreamsFromMyFatherandhowithadchangedmyviewsofourPresident.AfriendIwastalkingtoagreedwithmethatitwas,inhiswords,“abrilliantly(精彩地)writtenbook”.However,hethenwentontotalkaboutMr.Obamainawaywhichsuggestedhehadnoideaofhisbackgroundatall.IsensedthatIwastalkingtoabookliar.
Anditseemsthatmyfriendisnottheonlyone.Approximatelytwothirdsofpeoplehaveliedaboutreadingabookwhichtheyhaven’t.IntheWorldBookDay’s“ReportonGuiltySecrets”,DreamsFromMyFatherisatnumber9.Thereportliststenbooks,andvariousauthors,whichpeoplehaveliedaboutreading,andasI’mnotonetolietoooften(I’dhatetobecaughtout),I’lladmithereandnowthatIhaven’treadtheentiretopten.ButIampleasedtosaythat,unlike42percentofpeople,Ihavereadthebookatnumberone,GeorgeOrwell’s1984.Ithinkit’sreallybrilliant.
TheWorldBookDayreportalsohassomeother
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