运营管理之丰田案例Word文档下载推荐.docx
- 文档编号:14034078
- 上传时间:2022-10-17
- 格式:DOCX
- 页数:22
- 大小:2.37MB
运营管理之丰田案例Word文档下载推荐.docx
《运营管理之丰田案例Word文档下载推荐.docx》由会员分享,可在线阅读,更多相关《运营管理之丰田案例Word文档下载推荐.docx(22页珍藏版)》请在冰豆网上搜索。
HarvardBusinessSchool 9-693-019@#@Rev.September5,1995@#@ToyotaMotorManufacturing,U.S.A.,Inc.@#@OntheFridaybeforetherunningofthe118thKentuckyDerby,DougFriesen,managerofassemblyforToyota’sGeorgetown,Kentucky,Plant,wasapproachingthefinalassemblylines,whereshinyCamrystookshape.Heheardacheergoup.Teammembersonthelineswerewavingtheirhandtoolstowardsasignboardthatread“noovertimefortheshift.”Smilingbroadly,Friesenagreed:
@#@everyoneintheplantsurelydeservedarelaxedDerbyweekend.@#@Theplanthadbeenhecticlately,asitwasbothsupplyingbrisksalesoftheall-newCamrysedanandrampingupstationwagonversionsfortheEuropeanaswellasNorthAmericanmarkets.Overtimealsohadbeennecessaryearlyintheweektomakeuplostproductionbecausethelineutilizationratewasbelowtheprojectedtarget.Inadditiontotheseimmediateproblems,agrowingnumberofcarsweresittingoffthelinewithdefectiveseatsorwithnoseatsatall.@#@TheseatproblemhadbeenthesubjectofanurgentmeetingcalledbyMikeDaPrile,generalmanageroftheassemblyplant,thatmorning,May1,1992.Atthemeeting,Friesenlearnedofthesituationfirsthandfromkeypeopleinboththeplantandtheseatsupplier.Hethenspenttheafternoonontheshopfloortolearnmoreabouttheproblemwhiletheissuesdiscussedwerefreshinhismind.Bytheendoftheday,itbecamecleartoFriesenthattheseatproblemneededsolvingonceandforall;@#@thetroublewasthattryingtodosocouldhurtlineutilization.ThiswasnotthefirsttoughquestionToyota’sfamousproductionsystemhadencountered,norwoulditbethelast.ButthisseatproblemwasespeciallydelicateandundoubtedlywoulddemandFriesen’sattentioninthefollowingweek.@#@Background@#@Intheearly1980s,JapaneseautomakerscontemplatedbuildingcarsinNorthAmerica.Japan’shugetradeimbalancehadcausedpoliticalpressuretomount,whiletheeconomicfeasibilityofsuchinvestmenthadimprovedwitharapidlyrisingyen.Atthattime,however,itwasunclearwhethercarsproducedoutsideJapancouldliveuptotheirhard-earnedreputationofhighqualityatlowcost.Thisissuewasfarfromsettledin1985whenToyotaMotorCorporation(TMC)unveileditsplantoopenan$800milliongreenfieldplantinKentucky.(SeeExhibit1.)Thus,thecompany’sendeavortotransplantitsuniqueproductionsystemtoBluegrassCountryeffectivelybecamealiveexperimentfortheworldtowatch.@#@ProfessorKazuhiroMishinapreparedthiscasewiththeassistanceofKazunoriTakeda,MBA’93,asthebasisforclassdiscussionratherthantoillustrateeithereffectiveorineffectivehandlingofanadministrativesituation.@#@Copyright©@#@1992bythePresidentandFellowsofHarvardCollege.Toordercopiesorrequestpermissiontoreproducematerials,call1-800-545-7685orwriteHarvardBusinessSchoolPublishing,Boston,MA02163.Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,usedinaspreadsheet,ortransmittedinanyformorbyanymeans—electronic,mechanical,photocopying,recording,orotherwise—withoutthepermissionofHarvardBusinessSchool.@#@9@#@ToyotaMotorManufacturing,U.S.A.,Inc.@#@693-019@#@InJuly1988,ToyotaMotorManufacturing,U.S.A.(TMM)beganvolumeproductionona1,300acresiteinGeorgetown,nearLexington.Theplanthadanannualcapacityof200,000ToyotaCamrysedans,whichwouldreplacethebulkofJapaneseimportsofthesamemodel.In1992,TMMwasexpectedtosupply240,000oftheall-newCamrys,whosesaleswereupbymorethan20%sincethemodelchangeinfall1991.ThenewCamryjoinedtheranksofmidsizefamilysedans,whichconstitutedone-thirdofthetotalAmericancarmarketandreturnedanaverage17%pretaxprofitmargin1onastickerpriceaveraging$18,500.Forthefirsttime,inMarch1992,TMMstartedproducingwagonversionsofthenewCamryexclusivelywithinToyota’sworldwideplantnetwork.@#@ToyotaProductionSystem2@#@Sinceitsinception,Toyotahadalwaysstrivenfor“bettercarsformorepeople.”Thismeantproducingcarsmeetingdiversecustomerpreferenceswithflawlessquality.Itfurthermeantdeliveringcarsatanaffordablepricewithperfecttiming.ThisambitiousgoalhadseemednearlyelusiveaftertheSecondWorldWar,sincemostpeopleinJapancouldnotaffordacarevenatcost.Inaddition,thecountry’slaborproductivitywasonlyone-eighthofthatoftheUnitedStates.Inessence,Toyotawaschallengedtocutcostdramatically,butwithoutthescaleeconomiesthatAmericanfirmsenjoyed.Itneededanentirelynewsourceofeconomiestosatisfycustomerswithvariety,quality,andtimeliness,allatareasonableprice.TheToyotaProductionSystem(TPS)evolvedasToyota’sanswertothischallenge,andservedasacommonframeofreferenceamongallitsem
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 运营 管理 丰田 案例
![提示](https://static.bdocx.com/images/bang_tan.gif)