自考国际商务英语课件教案PPT课件下载推荐.pptx
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自考国际商务英语课件教案PPT课件下载推荐.pptx
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,InternationalBusinessEnglish,LESSONONEInternationalBusiness,1,BusinessKnowledge,Internationalbusinessreferstotransactionbetweenpartiesfromdifferentcountries.(sometimesbusinessacrossthebordersofdifferentcustomsareasofthesamecountryisalsoregardedasimportandexport,suchasbusinessbetweenHongKongandTaiwan)Majordifferencesbetweeninternationalbusinessanddomesticbusiness:
@#@differencesinlegalsystem2.differencesincurrencies3.differencesinculturalbackground4.differencesinnaturalandeconomicconditionsmajortypesofinternationalbusiness,1.trade:
@#@,2.investment:
@#@,commoditytrade/visibletradeservicetrade/invisibletradeFDI(foreigndirectinvestment)portfolioinvestment,3.othertypes:
@#@licensingandfranchisingmanagementcontractandcontractmanufacturing,2,BusinessKnowledge,Case假设美国的Anheuser-Busch公司(简称A-B)想把它的百威啤酒卖到加拿大,它有三种方式可以选择:
@#@在美国酿造,出口到加拿大在加拿大建立自己的生产子公司授权加拿大的一家啤酒厂,在加拿大酿造和销售百威啤酒1.-直接出口2.-对外直接投资3.-特许经营,3,Tradeterm,FDIismadeforreturnsthroughcontrollingtheenterprisesorassetsinvestedininahostcountry.GDP(grossdomesticproduct)measuresthemarketvalueofallgoodsandservicesproducedwithinthegeographicareaofaneconomy.BOT:
@#@Bstandsforbuild,OforoperateandTfortransfer.BOTisapopularvariantoftheturnkeyproject.ForaBOTproject,afirmoperateafacilityforaperiodoftimeafterbuildingitupbeforefinallytransferringittoaforeigncompany.patent5.copyrigh6.valuechain:
@#@thechainofactivitiesbywhichacompanybuysinmaterials,createsagoodorservice,marketsit,andprovidesservicesafterasaleismade.Eachstepcreatesmorevaluefortheconsumer.7.Franchising,(TextP13Ex2/ReferenceP10,P15E1-4),4,Translation(R-P16),5,国际贸易一般指不同国家的当事人进行的交易,它涉及到许多因素,因而比国内贸易要复杂得多。
@#@他们在法制体系、货币、文化和自然条件与经济条件方面都有所不同Internationalbusinessreferstotransactionbetweenpartiesfromdifferentcountries.Itinvolvesmorefactorsandthusismorecomplicatedthandomesticbusiness.Theyarequitedifferentinlegalsystems,currency,culturalandnaturalandeconomicconditions.随着经济全球化的发展,无形贸易即使在发展中国家的国际贸易中所占的比例也逐渐增大Withthedevelopmentofeconomicglobalization,invisibletradeaccountsforanincreasingproportionoftheworldtradeeveninthedevelopingcountries.BOT是“交钥匙”工程的一种流行的变通形式BOTisapopularvariantoftheturnkeyproject,InternationalBusinessEnglish,6,LESSONTWOIncomelevelandtheworldmarket,BusinessKnowledge,GNPandGDParetwoimportantconceptsusedtoindicateacountrystotalincome.GNP(grossnationalproduct)referstothemarketvalueofgoodsandservicesproducedbythepropertyandlaborownedbytheresidentsofaneconomy.(国民原则).GDPmeasuresthemarketvalueofallgoodsandservicesproducedwithinthegeographicareaofaneconomy(国土原则).Themajordifferencebetweenthemisthattheformerfocusesonownershipofthefactorsofproductionwhilethelatterconcentratesontheplacewhereproductiontakesplace;@#@theformerstressestheincomegeneratedbyturningouttheproductswhilethelatter,thevalueoftheproductsthemselves.Andwecanusetheminterchangeable.PercapitaincomeandpercapitaGDPPercapitaincomeiscalculatedbydividingitsnationalincomebyitspopulation.percapitaGDPiscalculatedbydividingitstotalGDPbyitspopulation.PercapitaGDPrevealstheaverageincomelevelofconsumers,whichisimportantwhenmarketingconsumerdurables.,7,BusinessKnowledge,8,CountriesoftheworldaredividedbytheWorldBankintothreecategoriesofhigh-income,middle-incomeandlow-incomeeconomies.Standardsforclassification:
@#@High-incomecountriesrefertothosewithannualpercapitaincomeof$9386andabove,e.g.theUnitedStates.Middle-incomecountriesrefertothosewithannualpercapitaincomeofbelow$9386butabove$765,e.g.Greece.Low-incomecountriesrefertothosewithannualpercapitaincomeofonly$765orbelow,e.g.mostAfricancountriesPPP(purchasingpowerparity)购买力平价:
@#@paritybetweentwocurrenciesatarateofexchangethatwillgiveeachcurrencyexactlythesamepurchasingpowerinitsowneconomy.Representativecountires:
@#@OECDstandsforOrganizationforEconomicCooperationandDevelopment.Anorganizationthatactsasameetinggroundfor30countrieswhichbelievestronglyinthefreemarketsystem.TheOECDprovidesaforumfordiscussingissuesandreachingagreements,someofwhicharelegallybinding.,BusinessKnowledge,9,Highincomecountriesareimportanttotradeandinvestment:
@#@Becausehigh-incomecountriesoftenhavegoodinfrastructure,highpurchasingpower,advancedtechnology,efficientmanagement,andfavorableenvironmentfortradeandinvestment.Theyofferprimemarketsforexpensiveconsumergoodsandbothattractivesourcesanddestinationsofinvestment.Butlowerincomecountriesshouldnotbeneglectedininternationalbusinessactivities,becausetheyconstitutemarketsforlower-pricedstaplegoods,providecheaplaborandareoftenrichinresources.Whatismoreimportan
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