完整word版六级阅读试题Word格式文档下载.docx
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完整word版六级阅读试题Word格式文档下载.docx
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第一套
TheBestRetailersCombineBricksandClicks
A)Retailprofitsarefallingsharply.Storesareclosing.Mallsareemptying.Thedepressingstoriesjustkeepcoming.ReadingtheearningsannouncementsoflargeretailstoreslikeMacy’s,Nordstrom,andTargetisaboutasupliftingasatourofanintensivecareunit.Theinteractisapparentlytakingdownyetanotherindustry.Brickandmortarstores(实体店)seemtobegoingthewayoftheyellowpages.Sureenough,theCensusBureaujustreleaseddatashowingthatonlineretailsalessurged15.2percentbetweenthefirstquarterof2015andthefirstquarterof2016.
B)Butbeforeyoudumpallofyourretailstocks,therearemorefactsyoushouldconsider.Lookingonlyatthat15.2percent"
surge"
wouldbemisleading.Itwasanincreasethatwasonasmallbaseof6.9percent.Evenwhenatinynumbergrowsbyalargepercentageterms,itisoftenstilltiny.
C)Morethan20yearsaftertheinternetwasopenedtocommerce,theCensusBureautellsusthatbrickandmortarsalesaccountedfor92.3percentofretailsalesinthefirstquarterof2016.Theirdatashowthatonly0.8percentofretailsalesshiftedfromofflinetoonlinebetweenthebeginningof2015and2016.
D)So,despiteallthetalkaboutdrone(无人机)deliveriestoyourdoorstep,alltheretailexecutivesexpressinganxietyoverconsumersgoingonline,andevenaPresidentialcandidateexclaimingthatAmazonhasa"
hugeantitrustproblem,"
theCensusdatasuggestthatphysicalretailisthriving.Ofcourse,theclosedstores,depressedexecutives,andsinkingstockssuggestotherwise.What'
stherealstory?
E)Manyfirmsoperatingbrickandmortarstoresareintrouble.Theretailindustryisgettingreinvented,aswedescribeinournewbookMatchmakers.It'
sstandinginthePathofwhatSchumpetercalledagale(大风)ofcreativedestruction.Thatstormhasbeenbrewingforsometime,andasithasreachedgaleforce,mostlargeretailersaresearchingforaresponse.AstheCFOofMacy’sputitrecently,“We’refranklyscratchingourheads.”
F)Butit’snothappeningasexpertspredicted.Inthepeakofthedot.combubble,brickandmortarretailwasoneofthoseindustriestheinternetwasgoingtokill-andquickly.Thedot.cornbustdiscreditedmostpredictionsofthatsortandintheyearsthatfollowed,onventionalretailers’confidenceinthefutureincreasedasCensuscontinuedtoreportweakonlinesales.Andthenthegalehit.
G)Itisbecomingincreasinglyclearthatretailreinventionisn’tasimplebattletothedeathbetweenbricksandclicks.Itisaboutdevisingretailmodelsthatworkforpeoplewhoaremakingincreasinguseofagrowingarrayofinternet-connectedtoolstochangehowtheysearch,shop,andbuy.Creativeretailersareusingthenewtechnologiestoinnovatejustabouteverythingstoresdofrommanaginginventory,tomarketing,togettingpaid.
H)Morethandronesdroppinganewsupplyofunderwearonyourdoorstep,Apple’smassivelysuccessfulbrick-and-mortar-and-glassretailstoresandAmazon’ssmallstepsinthesamedirectionarewhatshouldkeepold-fashionedretailersawakeatnight.Nottomentionthelargenumberofcreativenewretailers,likeBonobos,thatareblendingonlineandofflineexperiencesincreativeways.
I)Retailreinventionisnotasimpleprocess,andit’salsonothappeningonwhatusedtobecalled"
InternetTime."
Someinternet-drivenchangeshavehappenedquickly,ofcourse.Craigslistquicklyovertooknewspaperclassifiedadsandturnednewspapereconomicsupsidedown.Butmanywidelyanticipatedchangesweren’tquick,andsomehaven’treallystarted.Withthebenefitofhindsight(后见之明),itlooksliketheinteractwilltransformtheeconomyatsomethinglikethepaceofothergreatinventionslikeelectricity.B2Bcommerce,forexample,didn’tmovemainlyonlineby2005asmanyhadpredictedin2000,norevenby2016,butthatdoesn’tmeanitwon’tdosooverthenextfewdecades.
J)Butthegaleisstillblowing.Thesuddendeclineinfoottrafficinrecentyears,eventhoughithasn’tbeenaccompaniedbyamassivedeclineinphysicalsales,isacriticalwarning.Peoplecanshopmoreefficientlyonlineandthereforedon’tneedtogotoasmanystorestofindwhattheywant.There’sasurplusofphysicalshoppingspaceforthecrowds,whichisonereasonwhystoresaredownsizingandclosing.
K)Theriseofthemobilephonehasrecentlyaddedanewlevelofcomplexitytotheprocessofretailreinvention.Evenfiveyearsagomostpeoplefacedachoice.Sitatyourcomputer,probablyathomeorattheoffice,searchandbrowse,andbuy.Orheadouttothemall,orMainStreet,lookandshop,andbuy.Now,justabouteveryonehasasmartphone,connectedtotheinternetalmosteverywherealmostallthetime.Evenwhenaretailergetsacustomertowalkinthestore,shecaneasily
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