丰田:2019年电动汽车全球化战略报告PPT资料.pptx
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丰田:2019年电动汽车全球化战略报告PPT资料.pptx
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,ZeroCO2challenge,2030HEVsPHEVs:
4.5millionunitsormore:
1millionunitsormore,BEVsFCEVs,Fromaround2025:
Electrifiedversionavailableforallvehiclemodels,From2020:
BEVsactivelyrolledout,2014:
FCEVs,HEVs,PHEVs,FCEVsBEVs,Engine-poweredvehicles,5,5,2030,2017result,2030,HEVs/PHEVs,:
4.5millionunitsormore,:
1millionunitsormore,BEVs/FCEVs,2025,(asof2019)(asof2017),2018result,Approx.5yearsahead,Rateofpopularizationin2017,Currentrateofpopularization,Engine-poweredvehicles,Electrifiedvehicles,Suddensurgeinelectrificationatapaceexceedinginitialchallengedeclaredin2017.,RateofpopularizationofToyotaselectrifiedvehicles,6,6,Mainzero-emissionvehicles,(Includingdevelopmentconcept,drivingdemonstrations,andsystemprovision),FCEVs,BEVs,MaaS,Walkingarea,Ultra-compact,Compactandmidsize,Passengervehicles,Commercialvehicles,LunarRover,7,7,In2020,commencemassproductionofproprietaryBEVsstartinginChina,IncreaseToyotaandLexusBEVmodelsworldwide(gradualintroductioninJapan,India,U.S.,andEurope)10BEVmodelstobeavailableworldwidebytheearly2020s,ActiverolloutofBEVs(announcedDec.2017),8,8,From2020,introduceproprietaryBEVsstartinginChina,C-HR/IZOA,*WorldpremieratShanghaiMotorShowinApril2019,9,9,InitiativesToyotawillengageintopopularizeBEVs,Toyotawilltakeacooperativestanceandworktogetherwithmanypartiestopromoteinitiativesfortheconstructionofnewbusinessmodels.Commenceinitiativesthataimtocreatenewbusinessmodelsleveragingultra-compactBEVs,startinginJapanForareasinwhichtheBEVmarketisalreadygrowing,efficientlydevelopvarioustypesofBEVsadaptedtomarketneedsatalowcostDevelophigh-performancebatteries,whicharethekeytoimprovedperformance,andprepareasystemforsupplyingbatteriestorespondtotherapidlyexpandingneedsforelectrifiedvehicles,10,10,1)TopopularizeBEVs-Developmentofbusinessmodel-,11,11,MajorBEVmarketsandmainpoliciesworldwide,Red:
DomesticBEVshare,Blue:
NumberofBEVunitssoldineachcountry,China:
3.3%707,800unitsBEVpurchasegrant:
Max.1millionyen,NetherlandsCanadaJapan,SouthKorea,UK,Other,2018,Norway:
31.2%46,000unitsBEVacquisitiontaxexemption:
1.38millionyenImporttaxexemption,added-valuetax(25%)exemption,France:
1.5%32,200unitsBEVpurchasegrant:
Max.820,000yen,Germany:
1.1%37,300unitsBEVpurchasegrant:
Max.520,000yen,US:
1.3%228,600unitsMax.800,000yentaxexemptionfromfederalgovernmentAlsotaxexemptionsbystate,BEVmarketformationsupportedbyincentivessuchastaxbenefitsandgrants,(AccordingtoToyotaMotorCorporation),1.21,million,units,12,12,Shiftfocusfromtheconventionalideaof“manufacturingBEVsandhavingcustomersbuythem,”totheideaof,Searchingforpartnersopenlyandextensively,strivingtowardcontributingtoabettersocietyandengagingininitiativestoconstructnewbusinessmodels,ToyotaschallengestowardthepopularizationofBEVs,13,13,BEVbusinessmodelsunderconsideration,Sales,Reuseofbatteries,PromoteinitiativesforthemaximumutilizationofaddedvalueforBEVsandbatteries,fromsalestodisposalincludingimprovingproductappealsuchasbatteryperformance,incollaborationwithpartnersinvariousfields,PeripheralservicesImprovedconvenience/addedvalue,suchaschargingservicesandinsurance,Conductinsupplyparts,dealers,andhomesPromotethroughcompleteuseofbatteries,anduseofrenewableenergy,AssessmentjudgmentBatteryremainingvalue,LeasesReducecustomerburdenwithRVsettingImprovebatteryrecoveryrate,UsedvehiclesalesEstablishusedBEVbusinessleveragingbatteryremainingvalue,BatteryrecyclingRecoveringscarceresources,DevelopmentandmanufacturingReasonablepricesHigh-performancebatteries,14,14,1)TopopularizeBEVs:
Deployultra-compactBEVsinJapan,15,15,Safe&
freemobilityforallinbothurban&
ruralenvironments,Corporations,EmergenceofnewbusinessopportunitiesforBEVs,includingforcompactvehicles,shortdistanceuse,andcorporateuse,Localmunicipalities,Unwillingtodrivelongdistancesdaily;
needfreemobilityforlocalerrandssuchasshoppingorgoingtohospitalsConcernedaboutbeingabletodriveastandardcar,UsuallydrivealoneorwithonepassengerOnlyneedtodriveatcertaintimes;
carnotneededathomePrefersimilarcruisingrangeasnewcarsregardlessofhowmanyyearsthecarhasbeenusedSuitablecarsizeforeaseofparking,Customeropinions&
concernsregardingBEVs
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- 丰田 2019 电动汽车 全球化 战略 报告
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