宝洁公司英文ppt介绍PPT文件格式下载.ppt
- 文档编号:13857645
- 上传时间:2022-10-14
- 格式:PPT
- 页数:17
- 大小:1.03MB
宝洁公司英文ppt介绍PPT文件格式下载.ppt
《宝洁公司英文ppt介绍PPT文件格式下载.ppt》由会员分享,可在线阅读,更多相关《宝洁公司英文ppt介绍PPT文件格式下载.ppt(17页珍藏版)》请在冰豆网上搜索。
姚敏智W2012042303,P&@#@G,2,3,Briefintroduction,0,34.2%,Procter&@#@Gamble(EnglishName:
@#@Pocter&@#@Gamble).referredtoasP&@#@G,foundedin1837,isoneoftheworldslargestdailyconsumercompany.ThenatureofthecompanyisShare-holdingsystem.HeadquarteredintheUnitedStatesofOhio,Cincinnati,andemploysnearly110000(onehundredandtenthousand)peopleworldwide.,宝洁,Products,Identifykeydrivers,Theyears2007through2010sawrapidgrowthinthenumberofconsumersgoingonline.,BabyCare,shipping$1onaveragetoshipa,versus$6intheUnitedStates.,Shampoo,Fabricandhomecare,Mouthcare,Sensability,Skincare,Goalsandpurposes,-LookingtothefutureUnitsalesdoubledwithin10years.Toreachtheincreasemarketingshareinthegreatmajoritycategories.TomaketheP&@#@Gtotalshareholderreturnsinthesamecompanyamongthetop1/3.Provideproductswithhigh-qualityindefatigablytotheglobalconsumers.Everylittlebit,tobeautifylife.-Promise,SloganProcter&@#@Gamble,thehighqualityproductCompanypurposeWewillprovidebrandedproductsandservicesofsuperiorqualityandvaluethatimprovethelivesoftheworldsconsumers,nowandforgenerationstocome.Asaresult,consumerswillrewarduswithleadershipsales,profitandvaluecreation,allowingourpeople,ourshareholdersandthecommunitiesinwhichweliveandworktoprosper.,Goalandpurpose,Companyvalues,P&@#@GValues宝洁公司价值观Leadership领导才能Ownership主人翁精神Integrity诚实正直PassionforWinning积极求胜Trust信任,Consumer消费者,P&@#@GBrands宝洁品牌,P&@#@GPeople宝洁人,P&@#@GCompanyinChina,P&@#@GCompanyDevelopmentinChina,BuildingaleadingbrandMaintainingastronggrowthEstablishtheexcellentorganizationstructureCommittedtobeagoodcorporatecitizen,Retailer,Marketingstrategy,一.Multibrandstrategy,1.Singlebrandextensionstrategy2.Thedifferencestrategy3.Advertisingpertinenceforceful4.Internalcompetitionmethod5.Uniquesellingproposition,April,2012,二.WithChinesecharacteristicsstrategies,Ontheonehand,Procter&@#@GamblechangeitsbrandnameinChinaOntheotherhand,theChinesepeoplelovenatureandadvocatethecurativeeffectofChineseherbalmedicine,sotheyjoinedthenaturalmedicinalplantcomponentinmanyproductsChinesecharacteristicsofP&@#@Garealsoreflectedintheproductpromotionmethods,Competitor,Unilever,UnileverismergedbytheHollandMargarineUnitmargarinecompanyandBritishLeverBrotherssoapcompanyin1929.HeadquarteredinHolland,RotterdamandLondon,British,areresponsibleforthefoodanddetergentsuppliesbusiness.,Unileversmarketingstrategy,FocusStrategy,DifferencesStrategy,Merge,联合利华,
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 公司 英文 ppt 介绍