剑桥商务英语初级考试试题三十Word格式.docx
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剑桥商务英语初级考试试题三十Word格式.docx
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B.Customersshouldpay$30forthecatalog.
C.Themoneycannotbetakenback.
【正确答案】:
A
【本题分数】:
1.0分
第2题
Ifanyproblemoccurs,contactyournearestSonydealer.Wheneversomethinggoeswrong,
A.callthelocalmaintenanceengineer.
B.contactthesellerclosesttoyou.
C.repairityourself.
B
第3题
MeetingHallMulti-languageinstanttranslationsystem,4thfloor
A.Translationisdoneatthesametime.
B.Speecheswillbetranslatedlater.
C.Youwillgettranslatedversionrightaway.
第4题
Pressathirdbuttonsothatthealarmisset.
A.Tosetthealarm,youneedtopressthebuttonthreetimes.
B.Therearethreebuttonsneededtosetthealarm.
C.Afterpressingathirdbutton,youfinishsettingthealarm.
C
第5题
Boardingtimes:
30minutesbeforedeparturetimefordomesticand1hourforinternationalflights.
A.Youmustgettotheairportearlierifyouareabouttogoabroad.
B.Ittakesthirtyminutestocheckinfordomesticflights.
C.Morelimeisrequestedforinternationalflightsbeforetakingoff.
二、READING(PARTTHREE)(共5小题,共5.0分)●Lookatthechartsbelow,Theyshowcompanyprofits.●Whichchartdoeseachsentencedescribe?
●Foreachsentencemarkoneletter(A--H)onyourAnswerSheet.
Inthisyear,thereturnstoshareholdersbyWinnersleveledoutwhilethereturnsbyLosershadasuddendrop.
ThereturnsgeneratedbyLosersrosegentlyinthisyear,meanwhilethereturnsbyClimbersincreasedgreatlyandWinnersabruptly.
H
AlthoughLosers'
returnswerelowerthanClimbers'
itincreasedsteadilyjustasWinners'
did.
ShareholdersgotabitmorereturnsfromLosersthanthepreviousyearbeforetheirreturnsdeclined;
however,thereturnsofClimbersremainedalmostthesame.
ComparedtotheslightlyincreasingreturnsofClimbersandWinnersinthisyear,thereturnsofLosersdecreasedabit.
E
三、READING(PARTFOUR)(共7小题,共7.0分)●Readthefollowingpassage.●Aresentences1--7"
Right"
or"
Wrong"
?
Ifthereisn'
tenoughinformationtoanswer"
choose"
Doesn'
tsay"
.●Foreachsentence1--7,markoneletter(A,BorC)onyourAnswerSheet.
CompetitiveAdvertisingStrategy
Intermsofitsadvertisingstrategy,Coca-ColaFrancedecidedin2002tohaveathree-yearpartnershipwiththefootballplayerThierryHenry,inordertobenefitfromhisconsiderablepopularity,especiallyamongstteenagers.Usingcelebritiesshowsanewapproachforthecompany,adoptingacommunicationstrategysimilartothatofitsrival,PepsiCo.Duringthefootballworldcup,specialpromotionswereorganizedinsomesupermarkets.
Thecompany'
sgoodresultsinthesoftdrinksmarketarepartlyduetoitsstrategytolimittheimpactofseasonalitybydoingallyearroundpromotions.Coca-Cola'
sattemptstodiversifyitsrangeofproductswereillustratedbythesuccessfulintroductionoftheAquariusbrandwithintheemergingfunctionaldrinkssector.
srecentstrategytodevelopnewproductsspecificallytargetedatnationalmarketswassuccessfullyillustratedinFrancebythegoodperformanceofFantaLatinaandFantaMadnessin2001,twobeveragesdesignedtoappealtoFrenchteenagers'
tastes.Thegrowthofthelow-calorievariantCoca-ColaLightwasboostedbymajoradvertisingcampaignstopositionitasadistinctbrand,ratherthanasjustavariantwithintheCoca-Colarange.Thusitwasextendedbytheintroductionofalemon-flavouredvariantin2002.
Thethree-yearcooperationwiththefootballplayerThierryHenryhashelpedCoca-ColaFrancesellitsproductswell.
A.Right
B.Wrong
C.Doesn'
tSay
UsingcelebritiesisanewwayofmakingadsforPepsiCo.
Coca-ColawasamajorsponsorforthefootballworldcupinFrance.
ssoftdrinkssellwellallyearround.
Coca-Cola'
sattemptstodiversifyitsproducthavebeenprovedtobesuccessful.
第6题
FantaLatinaandFantaMadnessaredesignedtoappealtoFrenchconsumers.
第7题
Thelow-calorievariantCoca-ColaLightre
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- 剑桥商务英语 初级 考试 试题 三十