led行业英文论文文档格式.docx
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led行业英文论文文档格式.docx
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XinyuZhou(Michael)
ID:
UB
Datesubmitted:
03/01/2013
Excursivesummary
AfterLEDlightingbecomemaintrendinlightingdevelopment,‘Neo’LEDlightingcompany,asnewLEDlightingmanufacturer,shouldfindgoodmarketingstrategytofacechallengesfromglobalLEDmanufacturerscompetitors.’Neo’LEDlightingmarketerswillreinventbusinessexperiencestoexploremoredifferentmarkets.Undermarketingmix-6Psproducts,price,promotion,people,physicalevidenceandplace,‘Neo’LEDlightingmarketerswouldknowhowtohandleandupgradeitselfLEDproducts,soitwouldgetmoreorders.
Inordertogrowatarateconsistentwithsalesobjectives,‘Neo’LEDlightingmarketersaredesigningandmanaginghowtotakeupmoremarketsegmentation.Theportionnotsubscribedbyexistingattemptwillbeavailableforprospectivemarketsharefor‘Neo’LEDlighting.
Tableofcontents
1.0Introduction
1.1Industry
1.2Company
2.0productdescription
3.0Valueproposition
3.1Howdoestheproductdelivervalue?
3.2Howdoesthepricedelivervalue?
3.3Howdoestheplacedelivervalue?
3.4Howdoesthepromotiondelivervalue?
4.0Conclusion
5.0references
1.2company
Theconsumerlightingindustryisacontinuousofnew-productinnovation.InrecentyeasnewtechnologyhasenabledtheconsumerlightingmanufacturertodevelopvariousnewLightingsource,inparticular,LEDlightingisgraduallybecomingnewcoreoflightingmarket.Infactitseemslikethereisanewlightingsourcelaunchedinlightingfieldwithhigh-brightness,low-energyconsumptionandlong-lifespan.LEDlighting,asnew-productmarket,hasappearedsoattractivethatmosttraditionallightingmanufacturershavebeentakingpartinthisnewcompetitionoflightingatthisstage,SuchasPHILIPandSIEMENSandsoon,allthesefamouselectricalcompaniesputmoreinvestmentintoresearchanddeveloprelativeLEDnewproductstotakepossessionofgloballightingmarket,becausemanylightingmarketersandlightingtechniciansrealizethatLEDlightingwillbecomemainlightingproductsinthefuture.
InlinewiththecharacteristicsofLEDlighting,InnovationofLEDlightinghadbeenexperiencedlong-termfordecreasingfinishedLEDlightingproducts.Comparewithtraditionallighting,LEDlightingstillhasonefataldisadvantage”expensive”,butLEDlightingownsfollowinggoodvalues:
1,luminescenceefficiency,LEDlightingworkingthroughbyhigh-effectivebrightnessprinciple,whichcouldletLEDlightingrunseffectively,anditalsoprotectuser’seyesight.
2,lesspowerconsumption:
Atpresent,generalAustraliafamilypay27centsper1KWforpower-supplycompany.Comparedwithtraditionallighting,LEDlightingonlyuse1/3electricalpowerasthesamepowerrateoftraditionallamp,whichmeansitmeans27centscangainalmost3KWbrightnesspower.
3,longservicelife:
generallyspeaking,LEDlightingcouldworkalmost10timesastraditionallighting.
4,securityreliability,ifLEDlightinghasgoodtransformer,itwouldkeepLEDlightingworkverysmoothly.
5,beneficialtotheenvironment,becauseLEDlightinguselessenergy,itwouldbebeneficialfordecreasingCarbonreleasingintoplanet.
6,Newstylist,LEDlightingasnewproducts,itcouldbedesigneddifferentcolorsandshapebycustomers’equites,itwillbemoretrueofmassconsumers.Red,greenandbluewhicheachcolordistinguish256colorsundercomputers,soLEDlightingcouldmixup256×
256×
256=16777216colors.
LEDlightinghasbeenabreakthroughproductcategoryasthetechnologyofLEDlightinghasimprovedtraditionallightingforendusers.Asnewproducts,LEDlightingalsopassthroughthesameprocessasthenewothers:
Inventedproducts
Originalproducts
Productsimprovements
Productsmodifications
Newbrand.
I,Asnewlightingproducts,LEDlightingalsofacecompetitionfromdifferentfield,becauseeverymanufacturersofLEDlightingpredictthatLEDlightingwillbebigmarketdemandwhateverinLEDrawmaterialorfinishedLEDlightingproducts.
Accordingtodevelopmentofrawmaterialortechnology,LEDlightingmanufacturersstillhavetopaymorefundsintoproducingLEDfinishedproduct.Somoreandmoreresearchersarestilllookingforcheapandeffectivechiptoreplaceofexpensive,anditisbeneficialfordecreasingpriceofLEDfinishedproducts.Meanwhile,largeLEDlightingcompanieswillcontinuetostrengthentheirpatentholdings,justastheydidthepastyears,suchasOsram,Samsung,andLGelectronicspatentwouldexpandtoothercompaniesin2012:
smallLEDlightingcompanieshavetopurchaselargeLEDcompanies’patentandproducefinishedLEDproducts,becausetheydonothavemuchcapabletoinvestLED.
BecauseLEDlightingisgoodlightingformassconsumers
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