小米公司SWOT分析(英文版)Word格式.doc
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小米公司SWOT分析(英文版)Word格式.doc
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1.CulturaldeclarationofXiaomi
Xiaomipeoplelikeinnovation,fastInternetculture,notaboringmeetingandprocess.Partnershipworkingatmosphereofequality,relaxed,enjoywithtechnologies,products,designandothertoptalentjointventuregrowthofpleasure.
Averycommonname"
Xiaomi"
butwehavenevermediocre,becausetheXiaomipersoniscomposedfromthedomesticITcompanies,MicrosoftGoogle,JinshanMaster,donotthinkthattheywillonlyplaytotheirtalentsinfrontofthecomputer,therealgeniusandexpertwillletyoucanfeeltheircreativeatanytime.
2.TheoriginofthenameofXiaomi
LeiJunintroducetheoriginofthenameofXiaomi,saidXiaomipinyinisMi,thefirstisMobileInternet,XiaomitodomobileInternetCo;
followedbymissionimpossible,Xiaomitocompletecannotcompletethetask;
ofcourse,wewanttoconquertheworldwithXiaomiandrifle.Finally,wehopethat"
thesweetnameXiaomi"
becomefriends.Inaddition,XiaominewLOGOupsidedownisaheart,alittlebit,meansthatallowstheusertosaveadessert.
3.ImportanteventsofXiaomi
In2010October-2011yearinJulyin2011Augustresearchanddevelopmenttocompleteclosureofresearchanddevelopment.
InAugust16,2011,XiaomimobilephoneconferenceheldinBeijing798ArtCenterD·
PARKBeijingclub,officiallyreleasedXiaomimobilephone.
InSeptember5,2011theXiaomimobilephonebegantoacceptonlinebooking.
InOctober20,2011theXiaomimobilephonebeganformalsale.
InMay29,2012,thecompanythroughthebookingandsalesofXiaomimobilephonetelecommunicationedition,sold100000units.
InJune26,2012,thecompany'
schairmanandCEOLeiJunannounced,thecompanyhascompletedanewroundoffinancingof$216000000,thisroundoffinancingthecompanyata$4000000000valuation,investorsarethetopinternationalinvestmentcompany,butdidnotdisclosethespecificname.
InFebruary5,2013-2month16days,10noon,Xiaomimobilephone2,1sopenpurchase.
InFebruary14,2014,redmobilephone(TelecommunicationsEdition)published,andinFebruary20thwillbeofficiallyopenedonsale,atthesametime,Xiaomi3TelecomversionwillalsobelaunchedinFebruary25th.
InApril22,2014,thecompanyandtheXiaomidomaintotheoriginaldomainnameX,theaccesswillbeautomaticallyjumptoanewdomainname.
4.MainbusinessesofXiaomi
Mchat
Mchat,XiaomiproductionofaspanofiPhone,Android,Symbianmobilephoneplatform,mobile,Unicom,crosstelecomoperatorsinthemobilephoneterminalfreeinstantmessagingtool,throughthemobilephonenetwork(WiFi,3G,GPRS),cantellyoumchatcontactinformationcommunicationinrealtime,takepicturesandaudio,onlyconsumptionofnetworkflow.
1)Freenews:
mobilephonemessagetosavemoneyandeffort.
2)Realtimestate:
thatisinput,andcanknowwhetherthemessageisreceived,whethertohavesee.
3)Freefiletransfer:
nolongerhardtyping.Withourgraphhavealook.
4)Xiaominetworkinterworkingandhaveaconvenientcommunicationwiththeworld.
5)Friendsshare:
wehaverecentlywhatinterestinggossip?
Don'
tout!
MIUI
MIUIisaAndroidmobilephoneoperatingsystemthecompanycustomized,MIUIfornativeAndroidsystemmorethan100improvements,inJune1,2010officiallyreleased,userscovering23countries,highlymobilephonefancierchase.
MIUIdevotestothemostextremeintheintelligentmobilephonecallsandtextmessagesforexperience,theoriginalfeaturesoftheMIUIinterfacesystem,theperfectmatchingoftheChinatheusehabitoftheuser,isChinafirstInternetdevelopmentmodeofmobilephoneoperatingsystemdevelopmentteam,accordingtothefeedbackofMIUIcommunityfancierimprovement,weeklyupdateiteration.MIUIhastheworld'
slargestmobilephonethemelibrary,changingthemeofindividualityandlockscreenmode,cancarryoutlocalcustomflexible.
Xiaomimobilephone
Xiaomimobilephoneisspeciallydesignedformobilephonefancierlevelcontroltocreateahighqualityintelligentmobilephone.LeiJunisXiaomi'
schairmanandCEO.DesignofIDmobilephoneall
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