BUSINESS-PLAN(英文商业计划书)教学内容.doc
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BUSINESS-PLAN(英文商业计划书)教学内容.doc
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Businessplan
for
HappyM
By
Group5E1
HarrisonAlexOwenDannyMessiAndrewPeterBaseney
TABLEOFCONTENTS
ExecutiveSummary----------------------------------------------------------------------------3
Background--------------------------------------------------------------------------------------3
Market--------------------------------------------------------------------------------------------5
Saleandpricing---------------------------------------------------------------------------------8
Technological----------------------------------------------------------------------------------11
Staff----------------------------------------------------------------------------------------------16
Financial-----------------------------------------------------------------------------------------17
Summary-----------------------------------------------------------------------------------------21
1.ExecutiveSummary
Thetotalcapitalweneedisabout400,000yuan.Eachofthe8membersinvest50,000yuan.ThenameofourwebsiteisHappyM.ThebusinesswillbeaWebmallthatservesstudentsandotherpeopleChina.Basedonthefinancialandcompetitiveanalysispresentedinthisplan,BulldogMwillbesuccessful.HappyMwillbecomefirmlyestablishedinwithinthreeyears.
HappyM’suser-friendlyenvironment,technicalexcellence,competitiveadrates,anditsslogan,“HappyM–Cheap,fastandhappy”willprovideadistinctivecompetitiveedge.
HappyManticipateslaunchingin2012withatargetlaunchdateofJan1,2012.Thesitewillbeoperational24hoursaday,7daysaweek.
2.Background
electroniccommercebackgroundandsignificance
Thelastcenturysincethe90's,alongwiththenetwork,communicationandinformationtechnology,abreakthroughintheworld,Internetexplosivegrowthandtherapidpopularization.Inthiscontext,theelectroniccommerceemergeasthetimesrequire.ElectroniccommerceisbasedontheInternet,tothemainpartiestothetransaction,bankelectronicpaymentandsettlementmeans,tothecustomerdatabasedonnewbusinessmodel,itcanmakethemerchantandthesuppliercloselyrelates,quicklymeetsthecustomerneed,alsoallowsbusinessesgloballytoselectthebestsuppliers,intheworldthemarketsalesofproducts.Since1998the"e-commerce"since,therapiddevelopmentofelectroniccommerceintheworld,approximatelyeveryninemonths,itstransactionvolumewillbedoubled,globale-commercetransactions(includingonlinetrade,suchashundredsofbillionsofdollarsinsales),businessincomeincreased262%.
Atpresent,manycountriesintheworldhavebeenoptimisticabouttheelectroniccommercethenewcontinent,isgenerallybelievedthatthedevelopmentofelectroniccommercewillbethenext25years,theworldeconomicdevelopmentanimportantforce,inthepromotionofeconomywillbefarmorethan200yearsbeforetheindustrialrevolution.
3.Market
3.1SwotAnalysis
Strengths:
1.lowcost,wedon'tneedatrueshopandwealsohavelessstaff
2.Goodservice,consumers'satisfactionisouraim
3.Ourendeavorandconfidence
Opportunities:
1.Thedevelopmentofshoppingonlineisveryfast
2.Studentsissuchabigmarket
Weakness:
1.loanrequired
2.LackExperience
3.WebsitePromotion
Threats:
1.Potentialfuturecompetition
2.Highercostsinfuture
3.2TargetMarket:
1.Studentsfromuniversitywhodonothavealotofmoney.(Maincustom)
2.Whitecollarswholikeshoppingonline.
3.Officialsingovernmentandcompany.
4.Teachersinuniversity
3.3MarketResearch
3.3.1.ObjectiveoftheResearch:
AsthenumberofChinesenetizensincreasesrapidly,shoppingonlinehasbecomeapartofmoreandmorepeople'sdailylife.In2009,theratioofonlineshoppingtransactionstototalretailsalesofsocialconsumergoodsincreasedto1.6%and1.9%respectivelyin2009from1.3%in2008.Inadditiontoconsumer’sincreasinglypreferencetoonlineshopping,financialcrisisisalsoinfavorofonlineshoppingdevelopment.ThepurposeIdidthisresearchistoanalysistherealreasonwhyonlineshoppingisgainingpopularityinChina.
3.3.2.DescriptionoftheMarket:
OnlineshoppingistheprocessconsumersgothroughtopurchaseproductsorservicesovertheInternet.Anonlineshop,e-shop,e-store,internetshop,webshop,webstore,onlinestore,orvirtualstoreevokesthephysicalanalogyofbuyingproductsorservicesatabricks-and-mortarretailerorinashoppingmall.
OnlineshoppingisatypeofelectroniccommerceusedforCustomer-to-Customer(C2C)business-to-business(B2B)andbusiness-to-consumer(B2C)transactions.
AgrowingnumberofChinesenetizensareaccustomedtoonlineshoppingduetoitsapparentpriceandc
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- BUSINESS PLAN 英文 商业 计划书 教学内容
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