高中英语必修4Unit1Advertising1.docx
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高中英语必修4Unit1Advertising1.docx
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高中英语必修4Unit1Advertising1
2019-2020年高中英语必修4Unit1Advertising
(1)
学习目标
1.词汇:
advertise,share,persuasive,product,service,promote,place,intended,educate,welfare,plete(ly),lie,claim,aware,toothpaste,breath,cure,customer,connect,trick,creative,public,lead,nationwide,campaign,drug,deal,social,mit,smart,satisfied,publisher,unique,senior,choice,remend,purchase,copy,sweet,sales,bar,packaging,update,design,unforgettable,fashionable,convenient,continuously,functional,filling,available,various,particular,goal,target,media,mailing,determine,appeal,react,gather,approach
2.词组、短语:
beusedto,besatisfiedwith,encouragesb.todosth.,poststh.ontheschoolwebsite,learnabout,dosomeresearchon,haveinformationtodosth.,sharesth.withsb.payfor,dosth.forfree,beintendedtodosth.,educatesbaboutsth.,tellsb.thetruth,protectsb.from,beawareof,evenif,beproudof,feelgoodabout,connectsth.to,playtrickonsb.,servethepublic,bemeanttodosth.,lead(live)a…life,dealwith,believeinsth.,publicsserviceprojects,ProjectHope,schooleverychild,besmartabout,besupposedtodosth.,persuasivelanguage,excitingimages,bepopularwith,marketshare,salestargets,marketleader,beofhighquality,salesfigures,forthebenefitof,haveagoal,getsb.todosth.,createtherightmessage,careabout,beconcernedwith,affectone’slife,getthemessageacross,dependon,eupwith,
3.语法、结构:
directspeechandreportedspeech直接引语和间接引语
4.技能指导:
1)readexpositorywriting
2)writeanadvertisementanddevelopanadvertisingcampaign
合作探究
Weletotheunit
I.Readthefollowingandtellwhattheyarefor:
1.Home-carehelperfordisabledwomaninherdowntownhome,providepersonalcareandrecreation,10a.m.to6p.m.,fivedaysaweek.
824-3174between4and7p.m.
2.Largebedroominsharedhouse,closetodowntownandUniversity,off-streetparking,onbusroute,parkwithtenniscourtsacrossthestreet.
824-2723or823-0236.
3.11a.m.to2p.m.
plete
PastaDinners
$28.5
Tel:
422307
4.Tent--£35
Nylon,blueandgreen;lmhigh,120cmwide,
190cmdeep(fortwopeople)
PortableCDplayer--E60
Withradio,stereoheadphones,case.Nobatteries.
16cmx13cmx6cm.Weighs2kg
5.Save25%
All
men's
pyjamas
II.Wehavetwobasictypesofadvertisements.OneisAmercialadvertisement(CAs商业广告),andtheotherisPublicserviceadvertisement(PSAs公益服务广告).ReadandenjoythefollowingadvertisementsanddecidewhicharePSAsandwhichareCAs.
1)MakeitpossiblewithCanon. 佳能数码相机广告
2)Thedailymodern 日产(尼桑)汽车广告
3)PlannedParenthood
Childrenbychoice,Notbychance
4)There’snobetterwaytofly. 德国汉莎航空
5)Thepowerofdreams 本田汽车广告
6)MakePovertyHistory
7)Likenoother 索尼产品广告
8)TakeTOSHIBA,taketheworld.
9)Onebyonetheystepforward:
anurse,ateacher,ahomemaker.Andlivesaresaved.
10)Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelp
11)Thechoiceofanewgeneration.新一代的选择。
——百事可乐
12)Askformore渴望无限——百事流行鞋
13)Impossiblemadepossible使不可能为可能——佳能打印机
14)We'renotaskingforyourmoney;we'reaskingforyourvoice.
CAs:
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PSAs:
______________________________________________
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Reading&discussion
ReadthepassageofReadinganddecidethemainideasforeachparagraphafterdiscussion.
Para1 __________________________________________________________
Para2 __________________________________________________________
Para3 __________________________________________________________
Para4__________________________________________________________
Activitiesanddiscussion
I.Learntodesignsomequestions,expressyouropinionandstatetheviews.
Q1:
_________________________________________________________________
Q2:
________________________________________________________________
Q3:
________________________________________________________________
Q4:
________________________________________________________________
II.TrytojoinyourmainideastogetherwithsomeothersentencestoformasummaryofyourReading.
____________________________________________________________
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- 高中英语 必修 Unit1Advertising1