外文翻译文献直播经济和直播营销Word下载.docx
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外文翻译文献直播经济和直播营销Word下载.docx
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platform
provides
necessary
foundation
for
rise
economy.Now,there
are
many
kinds
APP,according
statistics,there
more
than100live
broadcasts
APP,which
convenient
broadcast
broadcast.It
greatly
speeds
up
development
economic.The
industry
have
different
opinions
industry,however,some
people
think
that
this
is
bubble
economy,high
heat
only
short
period
time.Also
somebody
thinks
highly
industry,they
it
end
way
out
content
marketing.Live
form
marketing,now
has
larger
space,although
exists
sorts
problems
industry,but
currently
one
most
popular
effective
tool.
Keywords:
Network
broadcast;
Content
marketing;
Marketing
methods
1Introduction
Live
after
continuous
development,and
gradually
formed
considerable
size
industry,in
every
ordinary
person
can
become
producer,their
production
results
presented
public.The
low
threshold,high
got
favor
brand
form,live
tool
at
present.Characteristic
network
era
"
after"
use
second
screen"
traditional
media
mix
viewing
multiple
watch"
which
as
material
carrier
-
mobile
terminal,with
users,in
subordinate
TV
stage,to
user
also
mainly
pauses
social
chat,and
refer
email.The
online
video
broadcast,broke
fixed
pattern,users
not
from
terminal
experience,also
change
dominance
television.Once
upon
time
used
mobile
fill
prime
television
commercials,and
today'
s
big
portal
main
battleground
user.
2The
spring
economy
2016is
economy
world
broadcast,live
is
phenomenon,but
scale
very
rare.
Especially
lot
capital
enter,live
developed
quickly
industry.A
large
amount
into
important
factors
promote
industrialization,large
investment
attention,at
same
further
enhance
entrepreneurial
enthusiasm
masses.With
economy,the
entertainment
been
affected.Many
stars
appeared
around
platform,easy
access
attention.Besides,there
group
hundred
house
added
broadcast.The
participation
all
walks
life
made
attention
higher,live
simple
display
activities,such
brand,product
commercial
people,live
became
tools
present.And
according
definition
marketing,content
simply
enterprise
by
publishing
variety
forms
capacity,marketing
means
stimulate
consumer
behavior,its
various
forms,and
independent
create
any
embodiment
information
work
be
referred
content.Content
itself,and
carriers.So,live
undoubtedly
unique
marketing.
3The
characteristics
3.1Personal
fulfillment
According
Maslow’s
hierarchy
needs
theory,when
satisfy
physiological
needs,security
needs,emotional
and
belonging
respect
needs,can
produce
higher
layer
urgent
desire
self-realization.Web
celebrity
their
on
platform,the
purpose
naturally
won
fans
onlookers
comments.So
red
anchor
net
take
methods
attract
fans,before
they
prepare
delicate
makeup
look,live
process
performing
such
singing
dancing
talent,hope
get
recognition
audience
follow.The
corresponding
drawbacks
vulgarization,is
due
its
threshold,live
access,for
anchor"
without
too
much
limitation,many
portal,etc
with
photo
id
card
meet
conditions,and
t
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