mis12-信息系统复习参考10Word格式文档下载.doc
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mis12-信息系统复习参考10Word格式文档下载.doc
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Diff:
2 PageRef:
373
AACSB:
ReflectiveThinking
CASE:
Comprehension
Objective:
10.1
2)Whichofthefollowingeventssignifiedthebeginningofe-commerce?
A)thefirstonlineadvertisements
B)thefirsttelephonesales
C)thefirstonlineretailstore
D)thefirstwebsite
A
3)Retaile-commercehasgrownconsistentlyatdouble-digitratessince1995.
3 PageRef:
4)TheInternetshrinksinformationasymmetry.
TRUE
378
5)Informationasymmetryexistswhenonepartyinatransactionhasmoreinformationforthetransactionthantheotherparty.
1 PageRef:
6)Allpreviousmassmediainmodernhistory,includingtheprintingpress,usedabroadcastmodelwherecontentiscreatedinacentrallocationbyexperts.
7)Disintermediationprovidesmajorbenefitstothedistributor.
379
AnalyticSkills
Evaluationintermsofassess
8)Ingeneral,fordigitalgoods,themarginalcostofproducinganotherunitisaboutzero.
380
9)AnexampleoftheserviceproviderbusinessmodelisNetflix,anonlinevideostoreandstreamingmediaoutlet.
384
Analysisintermsofcategorize
10.2
10)AnexampleofthecontentproviderbusinessmodelisS,anonlinemagazine.
383
11)Podcastingallowssubscriberstolistentolive,streamingradioandotheraudiocontent.
Analysisintermsofexamine
12)Intellectualpropertyreferstoallformsofhumanexpression,bothtangibleandintangible.
13)Thegoalofbehavioraltargetingistoincreasethesizeoftheaudiencetowhomtheadvertisercanmarketaproduct.
392-393
10.3
14)Inthetechniqueofproductcustomization,merchantscustomizemarketingmessagestospecificindividualsbyadjustingthemessagefortheperson'
snameandinterests.
15)AusesWebpersonalizationasamajormarketingtool.
393-395
Analysisintermsofappraise
16)EDIstandardsthattakeadvantageofnetworkcommunicationshaveyettobefullyimplementedattheindustrylevel.
396
UseofIT
10.4
17)Netmarketplacesmayeithersupportcontractualpurchasingbasedonlong-termrelationshipswithdesignatedsuppliersorshort-termspotpurchasing.
398
18)ExchangeshavebecomeoneofthemostpopulartypesofNetmarketplacebecausetheyencouragecompetitivebiddingthatdrivespricesdown.
398-399
19)Automobilemanufacturingisanexampleofaverticalmarket.
20)Ingeneral,thecostofhardware,software,andtelecommunicationsforbuildingandoperatingaWebsitehasfallenbyover50percentsince2000.
405
10.6
21)Becauseofoutsourcingandincreasedautomation,thecostsofsystemmaintenanceandcontentcreationhavefallenandtypicallymakeuplessthanaquarterofWebsitebudgets.
22)Basedonyourreadingofthechapter,e-commerceis
A)stillinarevolutionary
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