mis12-信息系统复习参考9Word文件下载.doc
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mis12-信息系统复习参考9Word文件下载.doc
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TRUE
Diff:
2 PageRef:
338
AACSB:
UseofIT
CASE:
Comprehension
Objective:
9.4
2)Enterprisesystemsaretypicallybuiltaroundoneortwomajorbusinessworkflows.
FALSE
1 PageRef:
9.1
3)Enterprisesystemsaredesignedprimarilytoallowcommunicationbetweenanorganizationandoutsidepartnersandsuppliers.
337
4)Theupstreamportionofthesupplychainconsistsoftheorganizationsandprocessesfordistributinganddeliveringproductstothefinalcustomers.
341
ReflectiveThinking
9.2
5)Supplychaininefficienciescanwasteasmuchas25percentofacompany’soperatingcosts.
342
6)Safetystockactsasaninexpensivebufferforthelackofflexibilityinthesupplychain.
7)Thebullwhipeffectisthedistortionofinformationaboutthedemandforaproductasitpassesfromoneentitytothenextacrossthesupplychain.
8)Supplychainexecutionsystemsenablethefirmtogeneratedemandforecastsforaproductandtodevelopsourcingandmanufacturingplansforthatproduct.
344
9)Tominimizetheexpenseofimplementinganenterprisesystem,businessescanopttocurtailthecustomizationofanenterprisepackageandinsteadchangebusinessprocessestomatchthesoftware.
356
10)Implementinganenterpriseapplicationtypicallyrequiresorganizationalchangeaswellasadjustmentstoexistingbusinessprocesses.
11)Inapush-basedmodelofSCMsystems,actualcustomerordersorpurchasestriggereventsinthesupplychain.
347
12)Inapull-basedmodelofSCMsystems,productionmasterschedulesarebasedonforecastsofdemandforproducts.
13)Wal-mart'
sstrategyofcontinuousreplenishmentofinventorybasedonactualcustomerpurchasesisanexampleapull-basedSCMmodel.
14)Totalsupplychaincostsrepresentthemajorityofoperatingexpensesformanybusinessesandinsomeindustriesapproach75percentofthetotaloperatingbudget.
348
15)YouwouldexpecttofindPRMandERMmodulesinthemostcomprehensiveCRMsoftwarepackages.
351
9.3
16)MajorCRMapplicationsoftwarevendorsincludeSiebelSystems,PeopleSoft,SAP,andS.
3 PageRef:
17)Cross-sellingmarketscomplementaryproductstocustomers.
352
18)CRMsoftwarecanhelporganizationsidentifyhigh-valuecustomersforpreferentialtreatments.
352-354
19)AnalyticalCRMusesacustomerdatawarehouseandtoolstoanalyzecustomerdatacollectedfromthefirm’scustomertouchpointsandfromothersources.
354
20)Enterprisesystemsrequirefundamentalchangesinthewaythebusinessoperates.
355
21)FromyourreadingoftheCannondalecasestudy,thefirmimplementednewinformationsystemsinordertoachievewhichofthemainsixbusinessobjectives?
A)customerandsupplierintimacy
B)survival
C)competitiveadvantage
D)operationalexcellence
A
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