毕业论文外文翻译-电子商务的发展Word格式.docx
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毕业论文外文翻译-电子商务的发展Word格式.docx
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Valuecreationine-business AmitR,ZottC.Value
E-commercefromtheEnglishELECTRONICCOMMERCE,abbreviatedasEC.Thecontentsoftwo,thefirstelectronic,andtheotheriscommercialandtradingactivities.E-commercecanbeseenassimplytheuseofsimple,fast,low-costelectronicmeansofcommunicationarenotmetbuyersandsellerstoconductavarietyofbusinessactivities.INTERNETWiththetechnologybecomemoresophisticated,therealdevelopmentofe-commercewillbebuiltontheINTERNETtechnology.Therefore,e-commercecanbeseenontheInternetisanopennetworkenvironment,basedonbrowser/serverapplications,therealizationofconsumersshoppingontheInternet,onlinetransactionsbetweenbusinessesandon-lineelectronicpaymentofanewtypeofcommercialoperation.
E-commerceinChinabeganin1997.Chinesegoodsordersforthesystem(CGOS),ChinaCommoditiesTradingCenter(CCEC),avirtual"
Fair"
andotherlarge-scalee-commerceprojectshavebeenlaunchedin1997,Chinahasopenedthepreludetothee-commerce.In1998,"
thecapitalofe-commerceproject"
launchedin1999and"
8848on-linesupermarket"
marksthebeginningofChinesee-commerceintotheperiodofrapidgrowth,Chinesee-commercewhich"
officiallystarted."
Inrecentyears,China'
se-commercealthoughspeculationisinfullswing,buttheactualpromotionprocess,butalsotheeffectofe-commerceremainattheprimarylevel,inparticulartherelevantlawsandregulationsareimperfect,thesocialcreditsystemhaveyettobeimprovedintheToacertainextent,impededthedevelopmentofe-commerce.ByrecallingChina'
sdevelopmentofe-commerce,e-commerceonthecurrentsituation,problems,analyzethecauses,andputforwardsolutionstothisproblemandlookforwardtothefuturedevelopmentofthemarket
Whenthetechnologybubbleburstin2000,thecrazyvaluationsforonlinecompanies
vanishedwithit,andmanybusinessesfolded.Thesurvivorspluggedonasbesttheycould,encouragedbythegrowingnumberofinternetusers.Nowvaluationsarerisingagainandsomeofthedotcomsaremakingrealprofits,butthebusinessworldhasbecomemuchmorecautiousabouttheinternet’spotential.Thefunnythingisthatthewildpredictionsmadeattheheightoftheboom—namely,thatvastchunksoftheworldeconomywouldmoveintocyberspace—are,inonewayoranother,comingtrue.
Therawnumberstellonlypartofthestory.AccordingtoAmerica’sDepartmentofCommerce,onlineretailsalesintheworld’sbiggestmarketlastyearroseby26%,to$55billion.Thatsoundsalotofmoney,butitamountstoonly1.6%oftotalretailsales.Thevastmajorityofpeoplestillbuymostthingsinthegoodold“bricks-and-mortar”world.
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Butthecommercedepartment’sfiguresdealwithonlypartoftheretailindustry.Forinstance,theyexcludeonlinetravelservices,oneofthemostsuccessfulandfastest-growingsectorsofe-commerce.InterActiveCorp(IAC),theownerofand,alonesold$10billion-worthoftravellastyear—andithasplentyofcompetition,notleastfromairlines,hotelsandcar-rentalcompanies,allofwhichincreasinglysellonline.
Nordothefigurestakeinthingslikefinancialservices,ticket-salesagencies,pornography(a$2billionbusinessinAmericalast year,accordingtoAdultVideoNews,atrademagazine),onlinedatingandahostofotheractivities,fromtracingancestorstogambling(worthperhaps$6billionworldwide).Theyalsoleaveoutpurchasesingreymarkets,suchastheonlinepharmaciesthatarethoughttoberesponsibleforagoodproportionofthe$700mthatAmericansspentlastyearonbuyingcut-priceprescriptiondrugsfromacrosstheborderinCanada.
Andthereismore.Thecommercedepartment’sfiguresincludethefeesearnedbyinternetauctionsites,butnotthevalueofgoodsthataresold:
anastonishing$24billion-worthoftradewasdonelastyearoneBay,thebiggestonlineauctioneer.Nor,bydefinition,dotheyincludethebillionsofdollars-worthofgoodsboughtandsoldbybusinessesconnectingtoeachotherovertheinternet.SomeoftheseB2Bservicesareproprietary;
forexample,Wal-Marttellsitssuppliersthattheymustuseitsownsystemiftheywanttobepartofitsannualturnoverof$250billion.
Soe-commerceisalreadyverybig,anditisgoingtogetmuchbigger.Buttheactualvalueoftransactionscurrentlyconcludedonlineisdwarfedbytheextraordinaryinfluencetheinternetisexertingoverpurchasescarriedoutintheofflineworld.Thatinfluenceisbecominganintegralpartofe-commerce.
Tostartwith,theinternetisprofoundlychangingconsumerbehaviour.OneinfivecustomerswalkingintoaSearsdepartmentstoreinAmericatobuyanelectricalappliancewillhaveresearchedtheirpurchaseonline—andmostwillknowdowntoadimewhatthe
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- 关 键 词:
- 毕业论文 外文 翻译 电子商务 发展
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