商业插画外文文献翻译Word文档格式.docx
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商业插画外文文献翻译Word文档格式.docx
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文献出处:
CastroNR.Theapplicationandresearchofcommercialillustration[J].BusinessStrategyandtheEnvironment,2016,12(5):
122-133.
原文
Theapplicationandresearchofcommercialillustration
CastroNR
Abstract
Theword“Illustration”,whichderivesfromtheLatinfor"
light”.Asthenamesuggests,theideaofillustrationcanmaketextmoreclear.IntegratedwesternandChinesedictionaryexplanationcanbeunderstoodas:
illustrationisthepicturebooks
addinserttext,canhighlightthetheme,enhancetheartisticappeal,playedaconveythedualroleofliteratureandaesthetics.Illustrationsasakindofexpressionintheartcategory,thefloorboardofthemethodistoputthetextvisualizationperformance.Illustrationandcanbedividedintobroadsenseandnarrowsense,generalillustrationreferstoallcontainnarrativethoughtsofart,includingplaneandsolidworks:
andnarrowillustratorreferstoallthebooksandperiodicals,printwiththeproseworksofplaneart.Cooperatewithwordsorotherpictures,toachievethepurpose.
Keywords:
bookillustrations;
Digitalillustration;
Advertisingillustrations
1Introduction
Modernsocialandeconomicdevelopmentandnewtechnologyconstantlyupdated,artinvariousfieldshasmadegreatdevelopmentandchange,thedevelopmentofthesocietyandtheprosperityofbusinessinpromotingthedevelopmentoftheartatthesametimealsohadacertainimpactonit,includingthedevelopmentofthetraditionalillustrationparticularlystriking,newtechnologymakestheemergenceofnewformsofillustrationis,richandcolorful,illustrationdevelopmentbutalsopromotethedevelopmentofmodernbusiness.Currently,the
developmentoftheillustration,hascrossedintheliteratureonthebasisofcreatingsuchaagain
Thetraditionalmeaning,whichmakestheillustratorpainter'
screativethinkingismoreindependentinitiative,alsocallsforanartistissensitivetothelivingenvironmenthassexconsciousness,foravarietyofextensionofpaintingform,onthesolidmediawithactiveabilitytograspandleno.
Previously,duetotherelativelybackwardeconomy,businessesandthemediatoillustrationhavegapinourunderstandingofart,soitisanartapplicationinthefieldofcommercialinformationtransmissionarerare.Inrecentyears,theillustrationinthedevelopmentoffaster,therehavebeensomewell-knownillustrationartist,atthesametime,illustrationartdevelopmentisrapid, andhasbecomeavery matureandtheapplicationofart,especiallytothecommercialeconomicimpactisgraduallyobvious.Fortheenterpriseorproductdrawingillustrations,getspaidtherelatedillustratortogiveuptheownershipofworks,onlykeepthetradebehaviorofauthorship,isthecommercialillustration.Inthefieldofmoderndesign,commercialillustrationastheillustrationartdevelopmentinevitableproducthasastrongperformance,affectthepublic'
saesthetic,life,commercialillustrationandpaintingarthasacloserelationship,manyofitsperformancetechniqueswereborrowedfromtheperformanceoftheartofpaintingtechniques.Modernpaintingartandthedevelopmentofscienceandtechnologyhasmadethestudyofcommercialillustrationinrepresentationofdiversityorthedepthandbreadthofperformanceinthethemeofdesignaspect,hasmadegreatprogress,especiallyinthedigitalillustration,bookillustration,faredparticularlyintheapplicationofadvertising,showstheuniquevisualartisticcharmandexpressiveforce.Inthecommodityeconomyera,illustrationplaysanimportantroleonthedevelopmentofthe economy;
ontheotherhand,thedevelopmentofcommodityeconomyalso givesillustrationdesignwithhugeboost.Alongwiththefurtherdevelopmentofcommodityeconomy,scienceandtechnologyprogress,intheformofcommercialillustrationandstylegraduallydiversified,illustrationcarrierisinconstantincrease,theillustrationonitsmatrixofthebirthofabook,foundalargerlivingspace--computers,TV,moviescreen,bringtheaudience
impactisextremelystrong,beyondimagination.Takeustothetrainoftheeraoftheinformationsuperhighway,worldinsmall,weliveintheeraofvisualdesign,hasbeeninpeople'
severydaylifeisfullofallkindsofbusinessinformation.Therefore,commercialillustrationismoreandmorewidelyusedineveryfieldofsocialandeconomic,cansay,wehavebeeninseparablefromthecommercialillustration.Inthefaceofthisreality,manyproblemsinthedevelopmentofcommercialillustrationshouldbetreatedinanin-depththinkingandresearch,makeitabetterserviceforthesociety.
2Commercialillustrationofthetheorybasis
ThespreadofCanadianfamoustheoristJamesMcCluresaid:
"
themodernsocietybywritingcultureintographics,intotheeraofgraphics,thustoguide
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