网上购物英语论文.docx
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网上购物英语论文.docx
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网上购物英语论文
TheCharacteristicsOfOnlineShopping
PreparedBy:
LiMing
Studentnumber:
41
Class:
1104
MinistryofInternationalEducationstudent
Preparedfor:
LiZhengYuteacher
Date:
December2012
Synapsis
Asoneofthemostfashionablephenomenatoday,onlineshoppingalsounavoidablyarousesagreatcontroversyinsociety,justlikeemergenceofanynewthings.Accordingtoarecentsurvey,peopleinfavorofitarefarmorethanthoseagainstit.Someofitsnegativeandpositiveaspectsandmyopinionswillbeofferedinthisessay.
Whenitcomestopositiveaspects,it’sveryconvenientandtime-savingcomparedwithtraditionalshopping.Whatyouneedtodoisjustclickingyourmouseandwaitinginsteadofgoingoutbyfootordriving.Moreover,morechoicesthanrealstoreareanotherattractiontocustomers.However,inspiteofconvenienceandmorechoicesofonlineshopping,wecannotturnablindeyetoitsadvantages.Obviously,qualityproblemisitsfirstadvantage.It’scommonthatarticlesaren’tsogoodjustastheyaredescribedonlinethatcustomersalwaysbuyfakecommodities.What’smore,it’stroublesomeandannoyingformanycustomerstomakeachangewhentheyarenotsatisfiedwithwhattheyboughtonline.
Asacollegestudent,IlikeonlineshoppingbutIexpectedthateffectivemeasuresshouldbetakentomakeitbetter.Specificallyspeaking,governmentshouldworkoutstrictregulationsandrulestopreventunfaithfulandunlawfulactivitiesofonlineshoppingowners.Onlybythiswaycanonlineshoppingbecomereallysafeandattractanincreasingnumberofcustomers.
TableofContents
1.0Introduction……………..……………………………….…...……....3
2.0Advantagesoftheonlineshopping………...……………..….….…..3
2.1Benefitstoconsumers………………………………….……………..3
2.2Benefitstothefirms…………………………………………………..5
3.0Limitationofonlineshopping……………………………….…..…..6
3.1Onlinepayment………………………………………..……..……….7
3.2Logisticsservice……………………………………..……..……..…..8
3.3Legalquestionsandpublic-socialpolicies…………………………....8
4.0Solutionstotheproblems…………………………...…….…….......9
4.1Establishingagoodpaymentmechanism…………………..……….9
4.2Improvingthelagginglogistics……………………………………...10
4.3Makingrelevantlaws………………………………………………...10
5.0Conclusion…………………………………………………………...11
6.0References…………………………………………………………..12
1.0Introduction
WiththerapiddevelopmentofInternet,onlineshoppinghasgraduallyenteredthelivesofordinarypeople.AndwiththerapiddevelopmentofInternetinChina,moreandmoreChinesebegintofavoronlineshoppingforitsconvenience,quickdeliveryandbenefit.AccordingtothelateststatisticsreleasedbyChinaInternetNetworkInformationCentre(CNNIC),thenumberofnetizeninChinahashit87million,and7.3percentsaidtheyhadtheexperienceofonlineshopping.Meanwhile,thestatisticsalsoshowedthat58percentofnetizeninChinawouldtrytheonlineshoppingnextyear.
Onlineshopping,inanarrowsense,canbeunderstoodasgettingonlineinformationandinkingonlinedeals.Inabroadsense,however,onceonesectionofshoppingisfinishedonline,itcanberegardedasonlineshopping.Inthatway,traditionalorburgeoningonlineenterprisesmayseekacombination,minglingtwomodes'advantages.
ThepercentageofonlineshoppinginChinaisgrowingyearonyear.Accordingtotheexperts'prediction,thetotalvolumeofChina'sonlineshoppingisexpectedtoreach28billionYuaninyearstocome.
2.0Advantagesoftheonlineshopping
2.1Benefitstoconsumers
2.1.1Savingtimeandconvenience
Onlineshoppingisbecomingpopularity,notonlybecausethegreatconvenience,butalsoyoucanfindashopwithsomanygoodsthatyoumayfavor.Anditalsosavesyouragreatsomeoftime!
Youcanjusttyping-inthekeywordofwhatyouwanttofind,thetargetwillappearonthescreenquickly.
Theonlineshoppingindustryhasgrownalotintherecentyear,andmillionsofpeopleprefertobuyfromthelargevarietyfromtheonlinestoresthantowastetimeatthelonglinesfromsupermarkets.Furthermore,theonlineshoppingindustrykeepsgrowing,andmoreandmoreproductsaremadeavailableonline.YoucannowfindeverythingfromCDtofruitsandbooks,andyoucanpurchasetheitemsyouwantjustwithafewclicks.
Afteryou'vedonesomeonlineshoppingyou'llseehoweasyitisandyou'llquicklygetusedtoit.Soonyouwillknowwhatthebestshoppingwebsitesareandyouwillbeabletobuythethingsyouneedveryeasyandfast,savingalotoftimeandtrouble.Onlineshoppingisthemostpractical,economicalandfunmethodofshopping,thatisperfectforeveryone.
"Onlinepaymentprovidesamoreconvenientwayforconsumerswhodon'tcarrycash."
BeijingresidentDingXin(丁欣)inherlate20sboughtabottleofperfumeonlinelastmonth.
"Ioftenbrowsethewebsitesofonlineshopsbecausethegoodshavemoreattractiveprices,"shesaid.
Withthefastdevelopmentofthesociety,therhythmoflifeisacceleratedprogressively,thetrafficjamchangescrowdgradually,peopleareunwillingtospendmuchtimetogoshopping,andnetworkmarketingisacceptedbyconsumersforit’sconvenientcharacteristicConsumerscanselectthegoodsathomewithoutgoingout,withthehelpofstrongdatabase,theshoppingcourseissimplifiedtoanactionof"click",consumerscanfinishdoingshoppingatanytime,withtheappointmentofaplacetodelivergoods.
About41.8percentofallonlineshoppingpaymentsarehandledovertheInternet,thesurveyshows.And43.2percentofonlineshoppingpaymentsarehandledviamoneyremittancepersonneland34.7percentarecompletedinperson,thesurveyshows.
2.1.2Customizationandpersonalization
Onlineshoppingcanprovidemasscustomizationandpersonalizationwithmoderatecost.Pointcast,forexample,deliverscustomizednewsandfinancialdatatoeverysinglecustomerbasedonhisorherspecificneeds.Amazon.displaysspecificrecommendationsbasedonthecustomer’spreviouspurchases.Thesekindsofservicesareveryexpensiveintraditionalmarketing.Thewebprovidingonlineshoppingcanmovefromprovidinggeneralproductsorservicescustomizedtoacustomer’sneeds,tastes,andpreferences.
2.1.3Accesstomoreinformation
Oneimportantconsumerbenefitassociatedwithmarketingonthewebistheaccesstogreateramountsofdynamicinformationtosupportqueriesforconsumerdecision-making.Furthermore,theinteractivenatureofthewebandthehypertextenvironmentallowdeep,non-linersearchesinitiatedandcontrolledbycustomers.Hencemarketingcommunicationonthewebismoreconsumer-driventhanthoseprovidedbytraditionalmedia.Inaddition,recreationalusesofthemediummanifestedintheformofnon-directedsearchbehavioraresuchanimportantbenefittoconsumersthattheyareintrinsicallymotivatedtousethemedium.
2.1.4Easiermarketresearchandcomparison
Theabilityofthewebtoaccess,analyzeandcontrollargequantitiesofspecializeddatacanenablecomparisonshoppingandspreadtheprocessoffindinglinewhichmaystimulatepurchase.Thereisalsothepotentialofwideravailabilityofhard-to-findproductsandwiderselectionofitemsduetothewidthandefficiencyofthechannel.
2.2Benefitstothefirms
2.2.1Lowercostsandprices
Increasedcompetitioninprocurementasmoresuppliersareabletocompeteinanelectronicallyopenmarketplacecausesagreatercompetition,whichnaturallylowerspricesandcosts.Thisincreaseincompetitionleadstobetterqualityandvarietyofgoodsthroughexpandedmarketsandtheabilitytoproducecustomizedgoods.Oneofthereasonstolowercostisthattheyhaven’ttraditionalwarehousesandretailshopsintheretailingbusinessofthegreatmajorityinthecommercialcityonline.Generallyspeaking,thenetworkdoesnothaveatraditionalretailchanneltosell.ForexamplelikeAmazon.,theonlineretailingbookshopwithnostockofbooks,placesanorderwithbooksellerandsendstoconsumersdirectlywhichaimstorealizereal"zerostock"tolowercost.
2.2.2Betterdistribution
Firmbenefitsarisepartlyfromtheuseofthewebasadistributionchannel.First,thewebpotentiallyofferscertainclassesofprovidersandopportunityofparticipatinginamarketinwhichdistributioncostsorcost-of-salesshrinktozero.Thisismostlikelyforproductcategories.Forexample,digitalproductscanbedeliveredimmediatelyandhencesuchbusinessesmayencountermassivedisintermediationoreventheeventuallyeliminationofmiddleman.Moreoverbuyersandsellerscanaccessandcontacteachotherdirectly,potentiallyeliminatingsomeofthemarketingcostandconstraintsimposedbysuchinteractionsintheterrestrialworld.Thismayalsohavetheeffectofshrinkingthechannelandmakingdistributionmuchmoreefficient(mainlyduetoreducedoverheadcoststhroughsuchoutcomesasuniformity,automationandlarge-scaleintegrationofmanagementprocesses).Timetocompletebusinesstransactionmaybereducedaswell,translatingintoadditionalefficienciesforthefirm.However,suchpotentialefficienciesmustbetemperedwithmarketrealities.
2.2.3Marketingcommunication
Websitesareavailableondemandtoconsumers24hoursaday.Theinteractivenatureofthemediumcanbeusedbymarketerstoholdtheattentionoftheconsumerbyengagingtheconsumerinanasynchronous“dialogue”thatoccursatbothparties’convenience.Thiscapabilityofthemediumoffersunprecedentedopportunitiestotailorcommunicationspreciselytoindividualcustomers,allowingindividualconsumerstorequestasmuchinformationasdesired.
Further,itallowsthemarketertoobtainrelevantinformationfromcustomersf
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