商务英语演讲辞的问题分析.docx

商务英语演讲辞的问题分析.docx

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商务英语演讲辞的问题分析

Abstract

Thisthesisistodiscusstheproblemsfromthreedimensions:

linguisticdescription,schematicstructureandtextfunctioning,ornamely,linguisticdescription,textualanalysis.Inchapterone,itwilldiscussthedefinitionsofstylisticsandthedevelopmentofstylisticanalysis.Inchaptertwoitgivesageneralunderstandingofbusinessspeech.Inchapterthree,ittriestoanalyzetheschematicstructureforbusinessspeech.Inthelastpart,itexploresthelinguisticfeaturesinvocabularycharacteristicsanditshowstheimportanceoflanguageandoffersanumberofpracticalguidesforusingwordsaccurately,clearly,vividlyandappropriately.

Keywords:

businessspeech;stylisticanalysis

中文摘要

进入WTO时代，中国国际化的步伐越来越快，商务英语不仅已经成为国际商务沟通的工具，同时也变成了驰聘商场必备的筹码，其重要性不言而喻。

通过所选的商务会议演讲文本的比较分析研究，总结出此类演讲文本的语言及结构上的特征，以及形成这些特征的语域因素。

这将会在实际工作中对商务英语的使用者，英语教学者及翻译工作者有所启发，期望本文的研究能够为以后这类话题更为系统和全面的研究提供参考作用。

作为国际性商务人员必备的技能之一，商务英语演讲不仅显示出演讲者的英语表达的水平，更能体现出演讲者的综合素质。

然而，如何成功地进行商务英语演讲对许多从业人员，特别是非英语国家的从业人员而言，仍是一大挑战。

目前国内有大量研究商务演讲文体的文章，但国外的研究不多，而且不太深入。

本文采用实例语料。

从三个方面分析研究了选材，即语言分析，文体分析。

在演讲实例中，语言层面和组织结构上有共同之处，作为商务英语演讲文本，要具备意义准确，用词恰当，表达直接以及条理清晰等特点。

关键词：

商务演讲;文体分析

Chapter1Introduction

Nowadays,morepeoplehaverealizedtheimportanceofpublicspeakingandmadeconsciousefforttodeveloptheabilitytospeakinpublic.Withthedevelopmentofeconomicglobalization,moreandmorecountriesareinterrelated.BusinessconferenceEnglishspeaking,however,isofgreatsignificanceinfurtherstrengthencooperationwithothercountriesandhasbecomecommonininternationalbusinesssettings.InsomedevelopedcountrieslikeAmerica,coursesinpublicspeakingorsomesimilarcoursesarecommonlyofferedinuniversities.Thestudentsarerequiredorencouragedtotakethecourses.Therearealsospecialclubsandjournalsofpublicspeakinginthosecountries.InChinapublicspeakinghasalsobecomeveryflourishinginrecentyears.MoreandmoreChinesepeoplehavebecomeinterestedinpublicspeakingandthereforeparticipatedinpublicspeakingactivities.However,tounderstandtheimportanceandvalueofpublicspeaking,especiallybusinessconferenceEnglishspeaking,stilldeservesattention.Moreoftenthannot,therearemanyproblemsaboutbusinessconferenceEnglishspeakingduringthecourseofbeingaddressedbyspeakersorbeingreceivedbyaudiences.

Theauthorthinksthatproblemsmayresultfromthreefactors.Firstthingfirst,languagechoiceinbusinessconference,includingthespeechformats,andtheprincipleofchoosingwordsandsentencesarethemostimportant.ThesecondislackofprofessionalknowledgeinunderstandingbusinessEnglish.Itisamatterofthequalificationofthespeakerandtheaudience.Sincetheconferencestheyparticipatearebusiness-oriented,tosomeextent,somebasicprofessionalknowledgeisanecessitytotheparticipants.Lastbutnotleast,culturalshockexistsinalmosteverysettingwhichinvolvespeoplefromdifferentcountries.However,theinfluenceofculturalshockvariesinanyspecificsetting.

ThepurposeofthisthesistriestosuggesthowlanguagefactorsinfluencetheEnglish-languagespeeches,andhowidentificationbetweenspeakersandaudiencesidaffectedinterpersonallywhenthosespeechesemploytheproperwordsandsentence,figureofspeechandspeechstructure.Therefore,thefocusofthisthesisliesintheemploymentofEnglishlanguageinbusinessconferencespeechtexts.Itwillillustratesomeoflinguistic,textual,contextual,analysis,includingthestylisticfeaturesatthephonologicallevel,lexicallevel,syntacticallevel,schematicstructure,cohesivedevicesanditscontextuallevelbymeansofquantitativeanalysis.

Thewholethesiscanbedividedintofivechapters.

Thefirstchapterdealswiththereviewofstyleandstylisticsincludingdefinitionsofstyleandwhatstylisticsstudiesandthedevelopmentofstylistics.

ThesecondchapterisageneralunderstandingofbusinessEnglishspeech,includingthedefinitionofbusinessspeech,theclassificationofbusinessEnglishSpeechandthefeaturesofeffectivebusinessspeech.

Thethirdchapterisaboutschematicstructureandtheemployeddevicestoexaminetheorganizationofthespeeches.

Asforthefourthchapter,itwilldealswiththelanguagechoiceinspeeches.Bycomparingandcontrastingsomespeechesatphonologicallevel,lexicallevel,syntacticallevel.

Atlast,conclusionpartwillserveasasummaryofthethesis,drawingaconclusionandgivingsuggestionsaboutmakingandunderstandingbusinessconferenceEnglishspeeches.

Chapter2LiteratureReview

Thischapterwilldiscussthedefinitionsofstylisticsandthedevelopmentofstylisticanalysisfromvarioussources.ItalsodealswithageneralunderstandingofbusinessEnglishspeech.

2.1TheDefinitionandDevelopmentofStylistics

Stylisticsisthestudyofvarietiesoflanguagewhosepropertiespositionthatlanguageincontext,andtriestoestablishprinciplescapableofaccountingfortheparticularchoicesmadebyindividualsandsocialgroupsintheiruseoflanguage.Avariety,inthissense,isasituationallydistinctiveuseoflanguage.Forexample,thelanguageofadvertising,politics,religion,individualauthors,etc.,orthelanguageofaperiodintime,allareuseddistinctivelyandbelonginaparticularsituation.Inotherwords,theyallhave‘place’oraresaidtouseaparticular'style'.

Stylisticsisabranchoflinguistics,whichdealswiththestudyofvarietiesoflanguage,itsproperties,principlesbehindchoice,dialogue,accent,length,andregister.

Stylisticsalsoattemptstoestablishprinciplescapableofexplainingtheparticularchoicesmadebyindividualsandsocialgroupsintheiruseoflanguage,suchassocialisation,theproductionandreceptionofmeaning,criticaldiscourseanalysisandliterarycriticism.

Otherfeaturesofstylisticsincludetheuseofdialogue,includingregionalaccentsandpeople’sdialects,descriptivelanguage,theuseofgrammar,suchastheactivevoiceorpassivevoice,thedistributionofsentencelengths,theuseofparticularlanguageregisters,etc.

ThedevelopmentofStylistics,giventhatitcombinestheuseoflinguisticanalysiswithwhatweknowaboutthepsychologicalprocessesinvolvedinreading,depended（atleastinpart）onthestudyofLinguisticsandPsychology（bothlargelytwentieth-centuryphenomena）becomingreasonablyestablished.Stylistics,then,isasub-disciplinewhichgrewupinthesecondhalfofthetwentiethcentury:

ItsbeginningsinAnglo-Americancriticismareusuallytracedbacktothepublicationofthebookslistedbelow.Threeofthemarecollectionsofarticles,someofwhichhadbeenpresentedasconferencepapersorpublishedinjournalsalittleearlier.

Fowler,Roger（ed.）（1966）EssaysonStyleinLanguage.

London:

RoutledgeandKeganPaul.

Freeman,DonaldC.（ed.）（1971）LinguisticsandLiteraryStyle.

NewYork:

Holt,Rinehart&Winston.

Leech,GeoffreyN,（1969）ALinguisticGuidetoEnglishPoetry.London:

Longman.

Sebeok,ThomasA.（1960）StyleinLanguage.Cambridge,Mass.:

MITPress.

PerhapsthemostinfluentialarticleisthatbyRomanJakobsoninSebeok（1960:

350-77）.Itiscalled'ClosingStatement:

LinguisticsandPoetics'becauseitwasacontributiontoaconferencewhichSebeok（1960）publishedasacollectionofpapers.JakobsonisanimportantfigurewhoconnectstogethervariousstrandsinthedevelopmentofStylistics.

Stylisticscanbeseenasalogicalextensionofmoveswithinliterarycriticismearlyinthetwentiethcenturytoconcentrateonstudyingtextsratherthanauthors.Nineteenth-centuryliterarycriticismconcentratedontheauthor,andinBritainthetext-basedcriticismofthetwocriticsI.A.RichardsandWilliamEmpson,hispupil,rejectedthatapproachinordertoconcentrateontheliterarytextsthemselves,andhowreaderswereaffectedbythosetexts.ThisapproachisoftencalledPracticalCriticism,anditismatchedbyasimilarcriticalmovementintheUSA,associatedwithCleanthBrooks,RenéWellek,AustinWarrenandothers,calledNewCriticism.

ThereisanotherimportantstrandofinfluenceinthedevelopmentofStylistics（theonewhichRomanJakobsonwasinvolvedin）whichcomesfromEasternEurope.Intheearlyyearsofthetwentiethcentury,themembersoftheFormalistLinguisticCircleinMoscow（usuallycalledtheRussianFormalists）.Lateron,theybegantodevelopwhatbecameaveryinfluentialaspectoftextualstudyinlaterStylistics,calledforegroundingtheory.

TheRussianFormalistswere,ineffect,thefirststylisticians.ButtheirworkwasnotunderstoodinthewestbecauseoftheeffectsoftheRussianRevolutionin1917.Aftertherevolution,formalismfelloutoffavourand,inanycase,academiccommunicationbetweenwhatbecametheSovietUnionandWesternEuropeandNorthAmericavirtuallyceased.

RomanJakobsonbecameoneofthemostinfluentiallinguistsofthetwentiethcentury,andthereasonforhisconsiderableinfluenceonStylistics,inadditiontohisownacademicbrilliance,wasbecausehelinkedvariousschoolsofLinguisticstogether.HeleftMoscowatthetimeoftheRussianRevolutionandmovedtoPrague,wherehebecameamemberofthePragueStructuralistcircle,whowerealsoveryinterestedinthelinguisticstructureoftextsandhowtheyaffectedreaders.Then,whenCzechoslovakiaalsobecamecommunist,hemovedtotheUSA.Ratherlikeabeneficialvirus,hecarriedtheapproachwhichlaterbecamecalledStylisticswithhim,andhelpedthosewhowantedtodevelopPracticalandNewCriticisminmorepreciseanalyticaldirections.

Theterm'Stylistics'becameassociatedwithdetailedlinguisticcriticismbecause,atthetime