湖南第一师范学院外语系课程教案 综合英语四 精品.docx
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湖南第一师范学院外语系课程教案 综合英语四 精品.docx
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湖南第一师范学院外语系课程教案综合英语四精品
课题
Unit1PackageDesign
授课
时数
8
授课
类型
Lecture
教学
目的
1.Toclarifytheimportanceofpackageinlife
2.ToTrythestudents’abilityofobserving
教学
重点
1.languagepointsandgrammaticalstructuresinthetext;2.expressionsaboutappearanceofobjects,animalsorhumanbeings;3.writing:
expositorywriting,givingopinions
教学
难点
1.tounderstandanduseconceptsrelatedtopackagedesigning,labeling,andthedesignofsignage;2.somecomplicatedsentencesandexpressions;3.thesummaryofthetext.
主要︵知识︶语言点
grab,seduce,artifice,motivate,connote,evoke,impact,standout,subliminal,garish,rubitin,aspireto,deckout,reactto,notsomuch…as…,
havethelookof,nowonder,growinto
教
学
过
程
︵学时分配
︶
教
学
过
程
︵学时分配
︶
Periods1-2
TeachingMaterials:
Part1Listening&SpeakingActivities
TeachingSteps:
Step1Requirementsforthestudents:
1.attendance:
don’tbelate
2.exercise:
fourtimesthissemester
3.classactivity:
previewandrevieweachlesson;takepartineverykindofclassactivity.
Theabovethreepointswillcountinyourfinalscore.
Step2Brainstorming
1)Expressionsofsize:
colossal,miniature,huge,vast,immense,stout,chubby,plump,bulky,roly-poly,titan,mammoth,elephantine,small,diminutive,midget,tiny,teenyweeny
2)Expressionsofshapes:
crooked,oval,undulating,angular,square,round,rectangle,hooked,humped,pointed,oblong,linear,symmetrical,truncated,bowlegged,snub-nosed,hunchbacked,curved,bulge,fivefeetlong,twofeethighandfourfeetwide,aspacesixbytenfeet…
3)Expressionsofmaterial/texture:
wood,paper,plastic,fabric,silk,rayon,batik,nylon,wool,onionskin,cotton,tissue,parchment,silky,velvety,smooth,coarse,grainy,gritty,rough
4)Prepositionalphrasesofappearances:
likevelvet,inyellow,onthecrookedpath,withplastic,towardsobesity,alongwithasnub-nose
5)Figurativelanguage:
(Thecon-manwas)assmoothassilk,(Hisegowas)colossal,amidgetinthelandoftitans,crooked(smile),serpentine-like(thinking),shapedlikeanhourglass,(Heate)likeahorse,(ran)likeacheetah
Step3Listentothetapeandanswerquestions
Step4SpeakingActivity:
Discussandanswerquestions
Periods3-6
TeachingMaterials:
Part2ReadingComprehensionandLanguageActivities
TeachingSteps:
Step1Pre-readingActivities
Step2Presentation
Pre-readingTask:
Discuss
1.Somepeopleclaimthatthepackageofaproductnotonlygivescustomersvisualpleasure,butisalsopartofthecommodity,whileothersinsistthatitisasortofwaste,evenadeception.Whatisyouropinion?
2.Doyoulikethings,forexample,thesoapyoubuy,packedinaplainpackageoracolorfulorevenafancypage?
Andwhy?
NewWordsandPhrases
1.wrapup:
[vt.]toputpaperorclothoversomethingtocoverit:
e.g.Thepresentwasbeautifullywrappedingoldpaper.(wrapsthinsth)
ifyouwrapyourarms,legs,orfingersaroundsomething,youusethemtoholdit:
e.g.Hewrappedhisarmsaroundherwaist.(wrapstharoundsb/sth)
2.hasthelookofapopartjoke:
PopartisamodernartmovementthatappearedintheUSandBritishin
thelate1950s.Itisinfluencedbytelevision,advertising,comics,etc.Artistsinthisschoolusedobjectsofmass-culture,suchassoupcans,food,machines,orpicturesoffilmstars,assubjectmatteroftheirpaintings,whichwereoftenbrightly-colored.SomeofthebestknownpopartistsareJasperJohnsintheUSandAndyWarholintheUK.
havethelookof:
lookslike;look:
theappearancethatsomeoneor
somethinghas
e.g.Mr.Flynnhadatired,illlookinhiseyes.
3.reston/uponsth:
1)todependonsomething
e.g.Successinmanagementultimatelyrestsongoodjudgment.
2)formaltobebasedonaparticularideaorsetoffacts
c.ifyoureyesrestonsomething,younoticeitandlookatit
4.bearup:
tostandupto;tosupport;toshowcourageordetermination
duringadifficultorunpleasanttime
e.g.Howhashebeenbearingupsincetheaccident?
5.…thedoughnuttowerismostlymetaphornotsomuchaworkofartas
theideaofone:
Thedoughnuttowerisnotgoodenoughfortheworkofart,
justanideaforaworkofpopularart.Itissymbolic.
notsomuchAasB:
ratherthan;usedtosaythatonedescriptionof
someoneorsomethingislesssuitableorcorrectthananother
e.g.Thedetailsarenotsomuchwrongastheyareincomplete.
aworkofart:
Noticethewordworkisusedasacountablenounmeaning
apieceofwork,suchasanobjectofartisticcreation,abooketc.
6.rowuponrow:
manyrowsofsomething.Noticeothersimilaridiomatic
expressionsinparitystructure:
cheektocheek,headtohead,facetoface,
hearttoheart,handinhand,shouldertoshoulder,andsidebyside.
7.…whattheyreallydoisseduce:
Packagesandpackagingareaimedat
coaxing,enticingpeopleintobuyingproducts.
seduce:
[vt.][oftenpassive]tomakesomeonewanttodosomethingbymakingitseemveryattractiveorinterestingtothem说服;吸引;诱惑或欺骗(lure,persuade,tempt,coaxes,entice)
e.g.Leadersarepeoplewhocanseduceotherpeopleintosharingtheirdream.
(seducesbintodoingsth)
tempt:
[vt.]tomakesomeonewanttohaveordosomething,eventhoughtheyknowtheyreallyshouldnot
e.g.Mostinfomercialstrytotempttelevisionviewersintobuyingbeautyaids,kitchengadgetsandotherproducts.(temptsbinto(doing)sth)
lure:
[vt.]tomakesomeonecometoaplacebyofferingorshowingthem
somethingtheywant,ofteninordertoharmthemordeceivethem
e.g.EversinceIleftthecompanytheyhavebeenmakingattemptstoluremeback.
8.makesbhungryforsth/behungryforsth:
wantingorneedingsomething
verymuch/badly(synonym:
eager)
e.g.Sheishungryforsuccess.(behungryfor)
Stanwashungrytolearn.(behungrytodosth)
9.…thepackagemustscreamorwhineorpurrorwhisperitsmessageof…
loudandclearenough…:
Thepackagemustbesodesignedthatitappealsto
peopleineverypossiblewayandmakesthemwanttobuytheproducts.Loud
andclearareusedasadverbswithout–ly.Thewordloudisoftenusedafter
verbsofarticulatoryacts(e.g.,speak,shout,talk,sing,read,utter,etc.)
insteadofloudly,especiallyininformalspeechandintheexpressionsloud
andclear.Forexample:
Factsspeaklouderthanwords.
10.grabone’sinterest:
attract/seizeone’sinterests
11.(it's)no/small/littlewonder(that):
it’snotsurprisingthat;especially
spokenusedtosaythatyouarenotsurprisedbysomething
e.g.Nowonderyou'vegotaheadache,theamountyoudranklastnight.
it'sawonder(that):
especiallyspokenusedtosaythatsomethingisverysurprising
e.g.It'sawondernoonegothurt.
12.abusinessofequalpartsartandartifice,scienceanddeception:
Designing,producingandmarketingpackagesarebothartandaclevertrick,bothscienceandanactofcheating.
13.grasptheimpactofpackaging:
understandtheeffectandinfluenceofpackaging
14.toothpasteinsterilewhitetubes:
toothpasteingerm-freebutunimaginativewhitetubesthatlackemotiveappealoraestheticforce
15.competitive:
(prices)lowenoughtocompetewiththoseofrivaltraders
16.thesalesclerkssharp:
Asharpsalesclerkisquickthinkingandfastactingandprobablydressedstylishly.
17.…thechallengeofpackagingistocreateanidentitytowhichthebuyeraspires…thebuyer’strueidentity:
Successfulpackagingcreatesanidealimagethatthebuyerwantsandiseagertoidentifyhimselfwith.
aspire:
[vi.]todesireandworktowardsachievingsomethingimportant
e.g.aspiredtostardom有志成为明星aspiretofame追求名誉或地位(aspiretosth)
Atthattime,allseriousartistsaspiredtogotoRome.(aspiretodosth)
aspiring:
[onlybeforenoun]hopingtobesuccessfulinaparticularjob,activity,orwayoflife
e.g.aspiringyoungwriters;theaspiringmiddleclasses热心的,积极的,有抱负的
18.frumpy-lookingAmericans:
unattractiveandold-fashionedAmericans;
frumpy:
alsofrumpish,awomanwhoisfrumpylooksunattractivebecauseshedressesinold-fashionedclothes
19.rattybathrobes:
old,worn-outbathrobes;ratty:
dirtyandinbadcondition;shabby
20.…whyrubitin?
:
Rubitinmeansemphasizingorrepeatingan
embarrassingfactorsituation.Thewritermeansthattheembarrassingfact
thatmanyAmericansdrinktheircoffeeinrattybathrobesshouldnotbe
portrayedinthepackagingofcoffeeproducts.
rubsthin:
[phrasalverb]toremindsomeoneaboutsomethingtheywanttoforget,especiallybecausetheyareembarrassedaboutit
e.g.It’struethatJohnisusedtoborrowingmoneyformothers,butwhyrubitin?
IknowIshouldhavebeenmorecareful,butthere'snoneedtokeeprubbingitin.
21.pictures:
presentsapictureofsomething
22.fullydressedinflowingwhite:
dressedcomfortablyinwhite
23.sittingcheek-to-cheekinaromanticterra-cottasetting:
sittingintimatelytogetheragainstasentimental,brownish-redbackground
24.motivate:
[vt.]tobecomethereasonwhysomeonedoessomething;to
makesomeonewanttoachievesomethingandmakethemwillingtowork
hardinordertodothis[synonym:
drive]
e.g.Wemayneverknowwhatmotivatedhimtokillhiswife.(motivatesbtodosth)
It'sfrustrationthatmotivatesbabiestolearntowalk.
25.ahardshell:
goodswhicharedifficulttosell.Theoppositeisfastmovinggoods,oragoodsell.
26.withabuilt-inspoutandacapflewofftheshelves:
Whenthey
introducedacapthatservedalsoasameasuringcup,theliquidlaundry
detergentsoldverywell.
27.lightentheloadoflaundryday:
reducetheamountofworkinvolvedindoinglaundry
28.emotionallyratherthanintellectually:
(
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