BEC.docx
- 文档编号:11945215
- 上传时间:2023-04-16
- 格式:DOCX
- 页数:13
- 大小:22.83KB
BEC.docx
《BEC.docx》由会员分享,可在线阅读,更多相关《BEC.docx(13页珍藏版)》请在冰豆网上搜索。
BEC
PARTONE
Questions1–8
●Lookatthesentencesbelowandatthefiveitemsofcompanynewsfromabusinessmagazineontheoppositepage.
●Whichnewitem(A,B,C,DorE)doseeachstatement1–8referto?
●Foreachstatement!
–8,makeoneletter(A,B,C,DorE)onyourAnswerSheet.
●Youwillneedtousesomeoftheselettersmorethanonce.
Example:
1Someonehasleftacompetitortojointhiscompany.
0
ABCDE
1Someoneismovingfromonefirmtoitsparentcompany.
2Itisrumouredthatsomeonewasaskedtoleavethiscompany.
3Thiscompanyistryingtohaltthedeclineinsalesofoneofitsproducts.
4Oneofthefoundersofthiscompanyhasleft.
5Thereisaplantochangetheimageofasectionofthiscompany.
6Forthefirsttime,thiscompanyhastakenoveraforeigncompany.
7Oneofthestaffofthiscompanyhasnoclearfunction.
8Thiscompanyusedtobeheadedbytwopeople.
A
WesternMedia
WesternMediahasdraftedinCarolSpencer,thetopmarketerinitsradiosubsidiary,tobe
itsfirstmarketingdirectorandgiveitsMusic&SportsMagazinesdivisionamajorrevamp.Shewilltakechargeofaportfolioofsixtitles,andplanstogivethedivisionanewidentity,replacingitscurrent,veryfunctionalnamewithamoreemotionallyinvolvingone.SpenceralsointendstodevelopaTVorradioshowbasedononeofitsmagazines,inanattempttoreverseitsflaggingsalesfigures.
B
Franklin’s
UKfurnituremanufacturerFranklin’shaspartedcompanywithitsmarketingdirectorGaryParker.Franklin’srefusedtocommentastowhetherheleftofhisownaccord,althoughsourceshintthatthiswasnotthecase.Hisreplacement,JuliaHowell,previouslyhisnumbertwo,hasbeenasuccessfulmarketersinceshestarterherownmarketingconsultancytwentyyearsago.HertasknowistoregainFranklin’sformerpositionasUKmarketleader:
althoughsaleshaveheldsteady,inpercentagetermsthecompanyhasbeenovertakenbyseveralrivals.
C
Flyway
Flyway,thelow-costairline,hasappointedSimonLewisasitsnewheadofsalesandmarketingtodevelopthebrandthroughoutEurope.Lewishasspenthisentireworkinglifewithintheindustry,joiningfromthemarketingdepartmentoflongtimerivalCoastalAirways,wherehecontrolledmarketingactivitiesintheUK.HewillworkwithTeresaCampbell,whohelpedlaunchtheFlywaybrand.However,notonlyCoastalisunhappywiththeappointment:
CharlesWalters,Flyway’sformercontrollerofmarketingplanning,ispoisedtoquitafterbeingleftwithoutarole.
D
BDH
AlanDean,thecolourfuljointchiefexecutiveofmediacompanyBDH,hasresignedfromthecompanywhichhehelpedestablish,citingpersonalissues.Shareholdersandstaffwereinformedofhisdecisionlastmonth.JointchiefexecutiveofficerCharlesBurnetttakessolechargeofthecompanytemporarily,andhasannouncedthattherewillbenochangeinstrategy.Accordingtoinsiders,AlanDean’sdepartureistheresultofapersonalityclashratherthandisagreementonthewaythecompanywasmoving,andthesearchisonforareplacement
E
Granville
SoftdrinksproducerGranvillehasacquiredanAustralianproducer,adepartureforGranvilleaspreviouslyithadonlyshowninterestindomesticpurchases.Asaresult,JennyNorris,formerlyheadofcorporatedevelopment,hasbeenpromotedtothenewlycreatedpositionofheadofinternationalsoftdrinks.Assuchshewillberesponsiblefordevelopingallthegroup’sinternationalactivities,includingbothmarketingandacquisitions.Hermovehasresultedinareshuffleofherpreviousdepartment,where,insteadofreplacingher,thecompanyintendtoreallocateresponsibilitiestoremainingstaff.
PARTTWO
Questions9–14
●Readthetexttakenfromtheannualreportofaretailcompany.
●Choosethebestsentencefromtheoppositepagetofilleachofthegaps.
●Foreachgap9–14,markoneletter(A-H)onyourAnswerSheet.
●Donotuseanylettermorethanonce.
●Thereisanexampleatthebeginning.(0)
Duringthepastyear,turnoverincreasedby6.8percentandprofitsroseby7.5percentto£127.9million.Theseresultswereachievedbyacombinationofimprovedproducts,newandbetterstores,andthecommitmentofthestaff.Duringtheyearsalespatternsfluctuated,particularlyatChristmas.(0)__H__Thiswas,however,compensatedforbyadvancesmadeinmostotherdepartmentsofthecompany.
Theboard’sobjectiveistoearnaplaceasaleaderintheretailsector,basedonachievingconsistentlevelsofprofitablegrowth.Itisimportant,therefore,thatweshouldknowwhatpeopleusingourstoreswantofus.(9)____Duringthepasttwoyears,wehavebeenworkinghardtoimprovethestandardofourproductsinboththeseareas.Certainkeyproductshavebeensubjecttoathoroughreview,mostnotablymenswear,wheresignificantadvanceshavebeenmadeinproductdesignandmanufacture.(10)____Allofthesehavereportedanincreaseinmarketshare.
Thecompanyhasalsoaimedtoimprovethevisualappealofitsstores.Adesignplanhasbeenadoptedwhichintroducesseveralnewfeaturessuchaswoodenfinishesondisplayareas,newstorelayouts,increaseduseofphotographicpanelsandbetterdisplays.
(11)____Theresultisamoremodernandcompellingshoppingexperience.
Theintroductionofstate-of-the-arttechnologysystemstosupporttheorganizationhascontinuedasplanned.(12)____Aspartofitscontinuingmodernisationprogramme,thecompanyisalsointroducingnewtechnologyatitspoints-of-saleatanexpenditureof£25million.Thisinvestmentwillresultinimprovedefficiency,bettercustomerserviceandcloserrelationshipswithoursuppliers.
Thereisnodoubtthat,inanincreasinglycompetitivetradingenvironment,wearebetterequippedthanevertocompeteandtowinonthestrengthofproductquality,fashionandprice–allareaswherethecompanyfeelsincreasinglyoptimistic.(13)____Theboardbelievesthatthegroup’sdevelopmentisbeingmanagedinaprudentmannerandatanappropriatespeedtoproducesustainableprofitgrowth.However,itisclearthattheupwardpressureonthecostsasaresultofourcapitalinvestmentswillbegintoshowthroughinthecomingyear.(14)____Wearethereforepleasedtoreportthatalreadytheimprovedtrendinsalesandprofitmarginsexperiencedinthesecondhalfoflastyearshowseverysignofcontinuing.
Example:
0
ABCDEFGH
AThesehavevastlyimprovedouroperationsintheareasofrangeplanning,financialcontrolandmerchandisemanagement.
BOtherareaswhereproductinnovationhasbeenparticularlyeffectiveareinlingerie,giftsandhomeware.
CInspiteofthis,weremainconfidentthatourprofitabilitywillcontinuetoincrease.
DTheseelementsaredesignedtoinspire
customersandtocreateaparticular‘look’inthestores.
EThesecommitmentshavealreadyhadaneffectonourtradingpositionandthereareindicationsthattherewillbeaslightfallinprofits.
FResearchcommissionedbythecompanyshowsthat,aboveallelse,customersexpectfashionandvalue.
GThisisduetoournowhavingaclearstrategywithafocusonthecustomer,productimprovementandstorerefurbishment.
HOneareawhichremaineddifficultthroughouttheyearwaschildren’sclothing.
PARTTHREE
Questions15-20
●Readthefollowingextractfromabookonmanagementandthequestionsontheoppositepage.
●Foreachquestion15–20,markoneletter(A,B,CorD)onyourAnswerSheetfortheansweryouchoose.
Leadershaveakeyroletoplayindevelopingeffectiveorganisations.Theysetpeopleintherightdirection,gaincommitmenttoachievingtheorganisation’smissionandmotivatethemtoachievetheirgoals.AsJohnKlotterhaswritten:
‘Thedirection-settingaspectofleadershipdoesnotproduceconcreteplans;itcreatesvisionsandstrategies.Thesedescribeabusiness,technologyorcorporatecultureintermsofwhatitshouldbecomeoverthelongtermandarticulateafeasiblewayofachievingthisgoal.’
Visionaryleadershavethecapacityorthegifttocreateorreorientateorganizationstowardssuccess.InthewordsofTomPeters:
‘Thevision–andmanagers’consistent,dailyactionsinsupportofit–istheseaanchor,thebasisforkeepingpeoplefromrunningasthewavesofchangethrowthemtoandfro.’Visionaryleadersarepeoplewhoseeanddothingsdiffenretly.Theyareoftenoutsiders,recruitedintoanorganization,orunconventionalinsiders.
Let’staketheexampleofElwynJones.Hewasthepersonneldirectorofalargeconglomerateinthefoodindustrywithover80,000employees.Thefirmhadgrownfastbyacquisitionandwashighlydecentralized.StaffweredeliberatelykepttoaminimumatheadquartersandJoneshadonlyfourexecutivesresponsibledirectlytohim.Hewas,however,alsoresponsiblefortheimplementationofgrouppersonnelpoliciesineachofthedivisionsandonthesemattersthedivisionalpersonneldirectorswereresponsibletohim.
Joneswasthereforenotinapositiontodictatetodivisionswhathewantedthemtodo.Hecouldonlyinfluencethem,andhefeltthathehadtogetgenuineacceptancefornewpoliciesbeforetheycouldbeintroduced.Thushehadtoconsultonanychangesorinnovationshewishedtointroduceandtoseekco-operationonthetestingofnewideas.
Withhisheadquartersstaff,Jonesadoptedahighlyinformalapproach.Hegavethembroad
guidelinesonhowtheyshoulddeveloptheirideasinthedivisionsbutencouragedthemtothinktherigidstructureoftraditionalmeetings,hetookthesameapproachwiththedivisionalpersonneldirectorsandinthiswaythe
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- BEC
![提示](https://static.bdocx.com/images/bang_tan.gif)