商务英语教案.docx
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商务英语教案.docx
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商务英语教案
商务英语教案
Chapter1InternationalBusinessEnglish
I.SuggestedTeachingPlan
Objectives
Studentswillbeableto:
1.understandthekeyideaoftheinternationalbusiness(business,internationalbusiness,thescopeofinternationalbusinessactivities,internationalrisk,internationalbusinesslaw,commercialcredit,managementofinternationalbusinessandbriefintroductiontoWTO);
2.mastersomebasictermsofinternationalbusinessEnglish(economicsurplus,portfolio,parentcompany,turnkeyproject,collection,weightmemo,T/T,D/D,etc.);3.conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit;
4.completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.
Timeallotment
1stperiodpre-readingactivities(familiarizingnewwords,warming-upquestionsandbackgroundinformation)
nd2periodwhilereading(highlightsofthetext)
rd3periodhighlightsofthetext
th4periodafter-readingactivities
II.TeachingMethod(s)
1.pptor
2.teachergiveslecturemainlyor
3.studentsread,teacherasksquestionswithdetailedexplanationor4.askstudentstodopptforpresentation
III.ExplanatoryNotesonTechnicalTerms
1.economicsurplus,profitorthemoneythatremainsafteralltheexpensesarepaid.2(Portfolio,thelistofsharesinbusinessownedbyapersonoracompany;holdingsintheformofstocks,bondsorothersecurities.
3(aparentcompany,holdingcompany.
4(turnkeyproject,aprojectundertakenbyacontractor.
5(expropriation,takingaway(property)ordispossessing(sb.fromanestate,etc.).6(collection,obtainingpaymentofadebt,e.g.abill,cheque,etc.7.correspondentbank,abankthathasregularbusinesswithanotherbankorcompanyinadistanceplace(esp.inaforeigncountry).
8.insurancepolicy,adocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransaction.
9.insurancecertificate,asimplifiedinsurancepolicy.
10.weightmemo(note),anotemadeoutbyasellerandusedtoindicatethenetandgrossweightsofeachpackage.
IV.Detailedreading
Pre-readingtasks
Warming-upquestions
1.Howmuchdoyouknowaboutinternationalbusiness?
2.Canyousaysomethingaboutthebasicpurposeofbusinessactivities?
3.Doyouknowwhatfeaturesdoesinternationalbusinessdealwith?
Contents
1.WhatisBusiness?
Traditionally,exchangeortradeforthingspeoplewantedorneeded,Technically,theproduction,distribution,andsaleofgoodsandserviceforaprofit,Theprimarygoalofbusinessactivitiesiscreatingprofitoreconomicsurplus2.WhatisInternationalBusiness?
Asafieldofmanagementtraining,itdealswiththespecialfeaturesofbusiness
activitiesthatcrossnationalboundariesincludingmovementsofgoods,services,
capital,orpersonnel;transfersoftechnology,information,ordata,oreventhe
supervisionofemployees.
Theinternationalbusinessfieldencompassesinternationaltransactionsin
commodities,internationaltransfersofintangiblessuchastechnologyanddata,
andtheperformanceofinternationalservicessuchasbankingandtransportation.
Itgivesspecialattentiontothemultinationalenterprises__anenterprisebasedin
onecountryandoperatinginoneormoreothercountries__andthefullmethods
opentosuchenterprisesfordoingbusinessinternationally.
3.TheScopeofInternationalBusinessActivities
Physicalgoods,productsfrommining,petroleum,agricultureand
manufacturingactivities
Transactionsinservice,construction,hotel,tourism,businessconsulting,and
retailingandwholesaling,transportation
Financialareas,commercialandinvestmentbanking,securities,andinsurance,Communicationmedia,radio,television,telegraph,telephone,magazines,books,
newspapers,newsservices,networksandmovies.
*foreigndirectinvestment,investmentthatgivetheinvestoreffectivecontrol
andareaccompaniedbymanagerialparticipation.
*portfolio(有价证券)investment,forthesakeofobtaininginvestmentincome
orcapitalgainsratherthanentrepreneurialincome.
*differentwaysoffinancinginforeigndirectinvestment,notthroughcapital
movementabroad,butbyborrowinglocally,reinvestingforeignearnings,bythesaletotheforeignaffiliateofnon-financialassetssuchastechnology,orthroughfundsgeneratedbylicensingfeesandpaymentsformanagementservicestotheparentcompany.
*directinvestmentincludeswholeownershipandajointventurewithoneormorepartners,whomaybeprivatefirmsorgovernmentsinthehostcountryorotherinternationalfirmsofdifferentnationalities.
4.InternationalRisk
Includefinancial,political,regulatory,andtaxrisks
Financialriskelementsinvolvebalance-of-paymentsconsiderations,varying
exchangerates,differentialinflationtrendsamongcountries,anddivergent
interestrates.
Politicalrisksincludetheriskofexpropriationandotheradversarynational
policies.
regulatoryrisksarisefromdifferentlegalsystems,overlappingjurisdictions,and
dissimilarpoliciesthatinfluencebusinesspracticesandtheapplicationof
antitrustlaw.
Inthetaxfield,unforeseenchangesinfiscalpoliciesandtheuncertaintyof
applicationoftaxlaws.
5.OnInternationalBusinessLaw
Themovementofpeople____visa,workpermit,employmentagreement,and
employmentterminationclauses
Themovementofgoods___tax,antitrust,packagingandadvertising,Transfersofinformation___patentandtrademark
Domesticlawsofthehomeandhoststates,traderulesofregionalgroups(EU,
WTO),andmultilateralandbilateraltreatiesbetweenthehomeandhoststates6.CommercialCredit
Credit___meanswhotakestheresponsibilityofpayingmoneyandsurrendering
theshippingdocumentswhichrepresentthetitletothegoodsinhandingoverthe
transactedgoodsandpayingtheabovesaidmoney.
A.Commercialcredit___remittance(汇付)andcollection(托收),thebuyeris
responsibletomakepayment,thesellertosurrenderdocuments.
B.banker’scredit___letterofcredit(L/C信用证),thebankerisresponsible
topaymoneyandtenderdocumentsonbehalfofbothparties.
Thebuyercanadoptthreedifferentwaysofremittancewhenhesendsthemoney
tothesellerthroughabank:
1)MailTransfer(M/T信汇)
Thebuyergivesmoneytohislocalbank.Thelocalbankissuesatrustdeedforpayment(付款委托书),thensendsittoacorrespondentbankattheseller’sendby
meansofmailandentrustshimtopaythemoneytotheseller.
2)TelegraphicTransfer(T/T电汇)
Attherequestofthebuyer,thelocalbanksendsatrustdeedforpaymentbycabledirectlytoacorrespondentbankattheseller’sendandentrusthimtopay
moneytotheseller.
Thismethodisquickerthanmailtransfer.Thesellercanreceivethemoneyatanearlydate.Butthebuyerhastobearmoreexpenses.
3)DemandDraft(D/D票汇)
Thebuyerbuysabankdraft(汇票)fromhislocalbankandsendsitbymailto
theseller.Onthebasisoftheabovebankdraft,thesellerorhisappointedpersontakesthemoneyfromtherelativebankinhisplace.
Collection(托收)
Thesellerissuesadraft,towhichtheshippingdocumentsareattached,forwardsthedrafttoabankinhisplace(i.e.,theremittingbank托收银行或受托银行),makes
anapplicationforcollectionandentruststheremittingbanktocollectthepurchasepricefromthebuyerthroughitscorrespondentbankabroad(i.e.,thecollectingbank代收银行).
Becausetheremittingbankinstructsthecollectingbanknottopartthedocumentswiththelatteruntilthedraftisacceptedorpaid(承兑或支付),thebuyer’s
lackofcommercialintegrityisguardedagainst.
D/P____documentsagainstpayment(付款交单)
Theexporteristoshipthegoodsorderedanddelivertherelativeshipping
documentstothebuyerabroadthoroughtheremittingbankandthecollecting
bankwithinstructionsnottoreleasethedocumentstothebuyeruntilthepayment
forthegoodsismade.
Whycannotthebuyerdirectlysendcashorbanker’sdraftwithhisordertothe
seller?
1)thebuyer’scapitalwillbetiedupfromthetimeofremittingituntil
thegoodsarriveandaresold,especiallyincaseswherethegoods
orderedcanonlybeshippedbythesellermonthsoryearsafter
placingtheorder.
2)Thesellermaybeunknowntothebuyer,andhiscommercial
integritymaybequestionable.
Insurancepolicy(保险单)——adocumentissuedbytheinsurer,settingoutthe
exacttermsandconditionsofaninsurancetransaction__thenameoftheinsured,
thenameofcommodityinsured,theamountinsured,thenameofthecarrying
vessel,thepreciseriskscovered,theperiodofcover,andanyexceptionsthere
maybe.Itisalsoawrittencontractofinsurancebetweentheinsurancecompany
andtheinsured.
Insurancecertificate(保险凭证)—isasimplifiedinsurancepolicy.Ithasthe
necessaryitemsofaninsurancepolicy,butitdoesn’tsetouttherightsandduties
oftheinsurerandtheinsured,whicharesubjecttothedetailedinsuranceclauses
ofaformalinsurancepolicy.Ininsurancecertificatehasthesameeffectasan
insurancepolicy.
Weightmemo(重量单)___ismadeoutbyasellerwhenasaleisaffectedin
foreigntrade,indicatingthenetandgrossweightsofeachpackage,whichenables
theconsigneeorthecustomsofficetocheckthegoods.
Packinglist(装箱单)——ismadeoutbyasellerwhenasaleisaffectedin
foreigntrade,indicatingthenameofthegoods,thenetweight,thegrossweight
andcompleteinnerpackingspecificationsandcontentsofeachpackage.It
enablestheconsigneetodeclarethegoodsatthecustomsoffice,distinguishand
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