城市形象与旅游营销外文翻译文献.docx
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城市形象与旅游营销外文翻译文献.docx
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城市形象与旅游营销外文翻译文献
文献信息
文献标题:
Cityimagetowardstouristattraction(caseinSolo,CentralJava)examiningcityimageofsoloastouristattraction(城市形象对旅游吸引力的影响(以中爪哇省梭罗市为例))
文献作者:
TWiyana,TSPutranto,AZulkarnain,RNKusdiana
文献出处:
《IopConferenceSeries:
EarthandEnvironmentalScie》,2018,126
(1):
012200
字数统计:
英文2252单词,11870字符;中文3505汉字
外文文献
Cityimagetowardstouristattraction(caseinSolo,CentralJava)examiningcityimageofsoloastouristattraction
AbstractAffectiveandcognitiveimagearetwomainfactorsthatinfluencedestinationinSolo.ThepurposeofthisresearchistoexaminethetwomainfactorsofSolotowardstouristattraction.Theresearchmethodisquantitative.Datacollectedfromobservationandsurvey.Atotalof113respondentsobtainedfromaccidentalsamplingmethod.Theresultsindicatebasedoncognitiveandaffectiveimage.Cognitiveconsistsofculture,batik,citytagline,andcommunity.While,affectiveconsistsoftradition,culinary,purposes,climate,andwelcoming.ThefindingsshowthatimagehasweakcorrelationtowardstouristattractionofSolo.ItmeansmostofthetouristsarenotinfluencedbycityimagewhentheychooseSoloasoneoftheirtraveldestination.Thedifferencesbetweenprimaryandminorimagearealsoexamined.ResearchimplicationisdirectedforlocalgovernmenttopursuecontinuousimprovementparticularlyforthebrandingofSolo.
Keywords:
cityimage,affective,cognitive,tourism,destination.
1.Introduction
ThecityofSoloincreasinglyshowsitsexistenceasatouristdestination.Bycarryingtheslogan"Solo,theSpiritofJava,"thecityofSoloformeditsimageasaculturaltourismcity.ThenumberoftouristenthusiasmtovisitSoloprovesthesuccessofGovernmentinimplementingthepolicyoftourismdevelopment.Fromthelasttenyears,theperformanceoftheSoloCityGovernmentindevelopingtourismhasrevealedresults.ThenumberoftouristsvisitingSoloCityisincreasingconsistently.BasedondataobtainedbyStrategicAreaManagementonTourismOffices2016,by2014thenumberofSolotouristsaveragely4.1million,for2015upto4.2millionandin2016increasedtobecome4.4millionvisitors.
Therehavebeenmanyeffortsthathavebeendonetodeveloptouristassetsownedtobeabletoboosttouristvisits,aswellasimprovementstotourismfacilities,theoptimizationofhistoricbuildingsandculturalactivitiesastourismassets,andperformanceoptimizationofvariousdepartmentstocoordinateeachotherinbuildingtourisminthecitySolo.
Oneofthemainfactorsintouristdestinationistheimagethatprovidesthelevelofsatisfactionthatrequiresthemanagertodeveloparepresentativeandappropriatecitybrandingtoencouragetouristtovisitthedestination.Tourismisasectorthatstimulateseconomicgrowthderivedfromtheincomereceivedfromthearrivaloftouristtothetouristdestination.
Localculturaleventsfeaturedinattractingatouristvisitmustalsohavepowerinthelifeofthecommunity.Taylorstatescreativeeventsareusefultoboostandgetattentionfromvisitors.Asanindustrysectorthatoffersfantasiesandfeedsupontheimagination,belief,expectationandofpeople’simagery,whichinturnarereflectedinconsumergoodsandexperiences.HowthenthatpowercanbecomeenergyforthegrowthanddevelopmentoftourismcityofSolo.OnethingthatwillneverbeabandonedisthespiritofSoloasaculturalinteractioneventthatistheconceptoftheSoloculturalcity.Theculturalinteractioneventwillalwaysbethespiritoftheidealformsearchprocess.
Thepurposeofthisresearchis;
(1)ToanalyzetheinfluenceofcityimageonthemotivationoftouristvisitstoSolo.
(2)TodescribetheimpactofcityimageontheincreasingtrendoftouristvisitsinSolo.(3)ToexplaintheeffectofCityImagevariablesontheattractionofdestinationsinthecityofSolo.
2.LiteratureReview
2.1.CityImage
KotlerandGetnerstatedestinationimageasatotalofviewandimpressesofacustomeraboutthelocation.Alloftheinformationregardingthetourismobjectisconstructedbysuchvariablesasproductdescription,physicalappearance,economicandpoliticalcontextual,history,andcivilizations.
AccordingtoBigneet.al,destinationimagereflectsasanimportantpointinpostconsumptiontobehaviorintention.PrayagandRyanarguethatthreemainfactorsintheformationofdestinationimageareplaceattachment,overallsatisfaction,andrevisitintention.Inthetourismsector,researchrelatedtothedestinationimageisneededbecauseitisanimportantelementintermsoftouristvisits.Culturaltourismhasdevelopeditsofferbasedonculturalamenities,andmuseumfacilitiesreflectlocalwisdom,religiousandhistoricalrelations.SeddighiandTheocharousstatesthatdestinationimageasknowntoinfluencevisitorawareness,repurchaseintentionandtoselectthedestination.
Keyfactorimportanceelement:
Theconceptofimagehasaguidelinethatthetouristdestinationimageistheresultofthecombination,cognitive-affectiveaspectsofthedestinationimage,structuralelements,placebrand,culturaleventsandselectedculturaleventbrand.
Thecognitiveimageisthefirststageofaperson’sjudgmentofanobject.Itconfirmedthatthecognitivewasformedearlierthantheaffectivecomponent.Alsothecognitivecomponentisaconsumerfeedbackoftheirknowledgeofanobject.Thecognitiveimagecontainsasetofideasaboutatouristdestination.
Theaffectiveimagewilloccurafterideasandknowledgeabouttouristdestinationsinthecognitiveprocess.Affectiveaspectwasjudgefromthefeelingoftouristsinassessingtouristdestinations.Inthiscase,theaspectintheformofaffectiveimageassociatedwithfeelingsaftervisitingthetouristareainthecityofSoloandtheemotionsoftouristsfrompersonalexperiencethatcanaffectthemotivationtovisittourists.
AccordingtoKlenosky,beforetouristdecidingtochoosedestinations,apersonwillhaveamorepositiveaffectiveimageofthetouristdestinationwhentheemotionsevokedbytheplacecoincidewiththeirfunctionalaspects.Lorenziniet.al.,state,Thisoffersanopportunitytodevelopdifferentiationinplacebrands,cultivatingtheimageofthelocationsinwhicheventstakeplace.
BalogluandMcClearystatethattheprocessofformingtouristdestinationimagesandhasproposedamodelthattakesintoaccounttworelevantdeterminants:
stimulusfactors,orfunctionalvariables,whichcanbedirectlydetectedand/ormeasured(informationsources);subjectivefactors,whichreferstotheincidentallyobservedpsychologicalcharacteristicssuchasvaluesandpersonality.
Theimportantaspectofthedestinationimageisanattitudinalconstructconsistingofthepersonalvalueofknowledgebeliefs,feelings,andtotalimpressionsaboutanobject.Apersonperceptionaboutaplaceisformedbyone’ssumofbeliefs,ideas,andimpressions.Asaresult,thedestinationimagecreatestheperceptionandrepresentationofaplace.
2.2.MotivationtoVisit
Thesuccessfactorinthedevelopmentoftourisminanareadependsontheabilityofplannerstointegratebothsidesinabalancedwayintoatourismdevelopmentplan.Martín,et.,alexplainedthattouristswithahighlevelofmotivationtotravel,butwithalowlevelofsituationalinvolvementofthedestinationitself–quietretainapositiveimage:
theyarewillingtogiveapositivenewsofthedestinationtoothersbutnottore-visit.Differentwithvisitorswithanoverallhighlevelofparticipation–psychologicalandsituational–haveapositiveimage:
theywillbepleasedtorecommendthelocationtoothersandre-visittheexperienceontheothertime.
BaloglueandEricksonstatedthatwhilemanyglobalvisitorsmayprefertochangebetweendestinations,somedohavethepotentialtore-visitatouristlocation.Besides,discoveringtourists’revisitmotivationhasprovenusefulinforecastingactualrevisitation.Huanget.,alhaveconvincedtheconnectionbetweenre-visitmotivationanddesiretovisitthesamelocation.Suggestthatre-visitmotivationhasnotbeenmadeacentralpointoftheexamination,resultinginthesupposedarrangementbeingless-specificinthecontextofre-visitation.
Factorsaffectingthedemandforinternationaltourismincludethechoiceoftheattractionoftouristdestinationsandotherfactorsofthetourismindustry.Thisattributeoftouristattractionisoftenusedasanindicatorindeterminingthequalityoftourism.
SwarbrookeandHorner,suggestthat,thetouristbuysanoverallexperienceratherthanadefinedproduct.Theexperiencehasseveralclearphases:
(1)Theanticipationphase,beforethetripcommences,
(2)Theconsumptionphaseduringthetrip,(3)Thememoryphaseafterthetriphasended.
3.Methodology
ThelocationofthisresearchconductedinSoloCity,CentralJavawithlocaltouristobjectoftheperiodofMay-July2017.Theresearchdesignuseusedsurveymethod.ThevariablesusedinthisstudyconsistofCityImage(X)andDestination(Y).PopulationandsampleinthisresearcharelocaltouristswhovisitedinSoloasmuchas113respondents.Dataprocessinginthisstudy,usesoftwaretoprocessdata,SPSS(StatisticalProductandServiceSolutions)16.0.
Table1.ResearchInstruments
Variable
Dimension
Indicators
Cityimage
Theimageofatouristdestinationisbasedonconsumer’srationalityandemotionally,andastheresultofthecombinationoftwomaincomponentsordimensions.
Cognitive
TourismTagline
Culture
Batik
LocalCommunity
Tradition
Welcoming
Culinary
DestinationObject
Weather
MotivationofVisit
Tourismproductsthatmanyconsumersconsiderwhendecidingtotravel(purchasetourismproduct
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- 城市形象 旅游 营销 外文 翻译 文献