四级真题及答案.docx
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四级真题及答案.docx
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四级真题及答案
2008年6月四级真题及答案
【篇一:
08年6月英语四级真题(附答案)】
s=txt>partⅠwriting(30minutes)
directions:
forthispart,youareallowed30minutestowritealetterofapologyaccordingtotheoutlinegivenbelow.youshouldwriteatleast120wordsfollowingtheoutlinegivenbelowinchinese.
1.娱乐活动多种多样
2.娱乐活动可能使人们受益,也可能有危害性
3.作为大学生,我的看法。
二.快速阅读(9:
30-9:
45)
mediaselectionforadvertisements
afterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.wediscussherethemajortypesofmediausedinadvertising.wefocusourattentiononseventypesofadvertising:
television,newspapers,radio,magazines,out-of-home.internet,anddirectmail.
television
televisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencesto
advertisers.whenyouconsiderthatnearlythreeoutoffouramericanshaveseenthegameshowwhowantstobeamillionaire?
youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.televisionprovidesanidealvehicleforthistypeof
communication.buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.
televisionsinfluenceonadvertisingisfourfold.first,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.thegolfchannel,forinstance.iswatchedbypeoplewhoplaygolf.homeandgardentelevisionisseenbythoseinterestedinhouseholdimprovementprojects.thus,audiencesaresmallerandmorehomogeneous(具有共同特点的)thantheyhavebeeninthepast.second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatch.fourth,controloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.
newspaper?
aftertelevision,themediumattractingthenextlargestannualadrevenueisnewspapers.thenewyorktimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually,iimincreaseditsnationalcirculation(发行量)by40%andisnowavailableforhomedeliveryinionciues.locally,newspapersarethelargestadvertisingmedium.
newspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayfor
advertiserstocommunicatealonger.moredetailedmessagetotheiraudiencethantheycanthrough48hours,meaningnewspapersarealsoaquickwayofgettingthemassageout.newspapersareofenthemostimportantformofnewsforalocalcommunity,andtheydevelopahighdegreeofloyaltyfromlocalreader.
radio
advertisingonradiocontinuestogrowradioisoftenusedinconjunctionwithoutdoorbill-boards(广告牌)andiheinternettoreachevenmorecustomersthantelevision.advertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevision,whichmeansadvertiserscanaffordtorepealtheiradsoften.internetcompaniesarealsoturning10radioadvertising.radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesofthe
day.consumerslistentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.
twomajorchanges—satelliteandinternetradio—willforceradioadvertiserstoadapttheirmethods.bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthe
localstationstheycouldreceiveinthepast.asaresult,radiowillincreasinglyattracttargetaudienceswholivemanymilesapart.
magazines
newsweeklies,women’stitles,andbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarket,magazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.abroadcastmediumsuchasnetworktelevisionattractsalltypesofaudiencemembers,butmagazineaudiencesaremorehomogeneous,ifyoureadsportsillustrated,forexample,youhavemuchincommonwiththemagazine’sotherreaders.advertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers.
advertiserusingtheprintmedia-magazinesandnewspapers-willneedtoadapttotwomainchanges.first,theinternetwillbringlargeraudiencestolocalnewspapers,thesesecond.advertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiences.althoughsomemagazineswillmaintainnationalaudiences,alargenumberofmagazineswillentertainnarroweraudiences.
out-of-homeadvertising
out-of-homeadvertising.alsocalledplace-basedadvertising,hasbecomeanincreasingly
effectivewayofreachingconsumers,whoaremoreactivethaneverbefore.manyconsumerstodaydonotsitathomeandwatchtelevision.usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumers.moreconsumerstravellongerdistancestoandfromwork,whichalsomakesout-of-homeadvertisingeffective,technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemediumthaninthepast.
usingdigitalprinting,billboardcompaniescanprintabillboardin2hours,comparedwith6dayspreviously.thisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecause
they.
canchangetheirmessagesmorequickly.
internet
asconsumersbecomemorecomfortablewithonlineshopping,advertiserswillseektoreachthismarketasconsumersgetmoreoftheirnewsandinformationfromtheinternet,theabilityoftelevisionandradiotogetthewordouttoconsumerswilldecrease.thechallengetointernetadvertisersistocreateadsthataudiencemembersremember.
internetadvertisingwillplayamoreprominentroleinorganizationsadvertisinginthenearftuture.internetaudiencestendtobequitehomogeneous,butsmall.advertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell.
directmail
afinaladvertisingmediumisdirectmail,whichusesmailingstoconsumerstocommunicateaclientsmessagedirectmailincludesnewsletters.postcardsandspecialpromotions.directmailisaneffectivewaytobuildrelationshipswithconsumers.formanybusinesses.directmailisthemosteffectivefromofadvertising.
1.televisionisanattractiveadvertisingmediuminthat_____________.
a)ithaslargeaudiences
b)itappealstohousewives
c)ithelpsbuildupacompanysreputation
d)itisaffordabletomostadvertisers
2.withtheincreaseinthenumberoftvchannels_________.
a)thecostoftvadvertisinghasdecreased
b)thenuiflberoftvviewershasincreased
c)advertisersinterestinothermediahasdecreased
d)thenumberoftvadspeoplecanseehasincreased
a)earnalargerannualadrevenue
b)conveymoredetailedmessages
c)usemoreproductiontechniques
d)getmessagesoutmoreeffectively
4.advertisingonradiocontinuestogrowbecause___________.
a)morelocalradiostationshavebeensetup
b)moderntechnologymakesitmoreentertaining
c)itprovideseasyaccesstoconsumers
d)ithasbeenrevolutionizedbyinternetradio.
5.magazinesareseenbyadvertisersasanefficientwayto___________.
a)reachtargetaudiences
b)moderntechnologymakesitmoreentertainingc)appealtoeducatedpeople.
d)conveyallkindsofmessages
6.oui-of-homeadvertisinghasbecomemoreeffectivebecause_______
a)billboardscanbereplacedwithintwohours
b)consumerstravelmorenoweverbefore
c)suchadshavebeenmademuchmoreattractive
d)thepaceofurbanlifeismuchfasternowadays
7.thechallengetointernetadvertisersistocreateadsthatare___________.
a)quicktoupdate
b)pleasanttolookat
c)easytoremember
d)convenienttoaccess
8.internetadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobe_____________
9.directmailisaneffecitiveformofadvertisingforbusinessesto
develop_________________________
10.thispassagediscusseshowadvertisersselect________________foradvertisements.
三.听力部分(10:
00-10:
35)
sectiona
11.a)givehisankleagoodrest.
b)treathisinjuryimmediately.
c)continuehisregularactivities.
d)becarefulwhenclimbingsteps.12.a)onatrain.
b)onaplane.
c)inatheater.d)inarestaurant.
13.a)atragicaccident.
b)afadoccasion
c)smithsunusuallifestory.
d)smithssleepingproblem.
14.a)reviewthedetailsofallherlessons.
b)comparenoteswithhisclassmates.c)talkwithherabouthislearningproblems.
d)focusonthemainpointsofherlectures.
15.a)themanblamedthewomanforbeingcareless.
b)themanmisunderstoodthewomansapology.
c)thewomanofferedtopayforthemanscoffee.
d)thewomanspiltcoffeeonthemansjacket.
16.a)extremelytedious.
b)hardtounderstand.
c)lackingagootplot.
d)notworthseeingtwice.
17.a)attendingeverylecture.
b)doinglostsofhomework.
c)readingveryextensively.
d)usingtest-takingstrategies.
18.a)thedigitaltvsystemwillofferdifferentprograms.
b)heiseagertoseewhatthenewsystemislike.
c)hethinksituealistictohave500channels.
d)thenewtvsystemmaynotprovideanythingbetter.
question19to22arebasedonthepassageyouhavejustheard.
19.a)anoticebytheelectricityboard.
b)adspromotingelectricappliances.
c)thedescriptionofathiefindisguise.
d)anewpolicyonpensionerswelfare.
20.a)speakingwithaproperaccent.
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