Inventory the most complete history APP Promotion Senior Raiders毕业论文翻译.docx
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Inventory the most complete history APP Promotion Senior Raiders毕业论文翻译.docx
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InventorythemostcompletehistoryAPPPromotionSeniorRaiders毕业论文翻译
Inventory:
themostcompletehistoryAPPPromotionSeniorRaiders
(TofreedownloadNews)APPtohowtogoaboutmarketingandoperations,methodsandtheoriesinfactarethesame,themainproblemishowdoyouliketocombinethesetheoriesgotoyourproduct,theproductisnotthesamekindtheindustryisnotthesameasthefaceoftheuserandthemarketisnotthesame,theoryandpracticeiscrucial.
First,theonlinechannel
1.Basedontheline
Majormobilephonemanufacturersmarket,third-partyapplicationsstore,alargeplatform,PCdownloadsite,mobileWAPstation,includedstations,mobileinternetapplicationsrecommendedmedia,etc.canbasicallycoverAndroidreleasechannels:
Thefirststepistopromotetheline,whichisthemostbasic.Withoutthrowingmoney,justthemaximumrangeofcoverage.Iagreewiththeyearshasbeenwidelyspread,themorethebetterproductspushthedeadscience.
AndroidAppStorechannels:
Baidu,Tencent,360,Ali,Huawei,millet,Lenovo,Cool,OPPO,VIVO,Jin,Meizu,GooglePlay,theotherInternetphonebrand,peapods,machinefront,AZ,PPassistant,Brushassistant,mobilephonehousekeeper,etc.
Channeloperators:
MMcommunities,Walstores,Tianyispace,HuaweiNewellcloud,Tencentapplicationcenters;
PCside:
Baiduapplication,MobileAssistant,softwarestewards;
Wapstation:
Pickle,Skynet,makingmusic,shouldsearchandthelike;
Webdownloadsite:
sky,Huajun,extraordinary,softgreenandsoon;
iOSreleasechannels:
AppStore,91assistants,PPassistant,synchronizedpush,fastapplesassistant,iTools,limitedfreeencyclopedia,Elsevierassistantandsoon.
2.Theoperatorchannelpromotion
ChinaMobile,ChinaTelecom,ChinaUnicom,alargeuserbase,theproductcanbepreloadedintothestoreoperators,leveragingtheabilityofthird-partydoesnothave,ifitisagoodproduct,youcanalsogettheirsubsidiesandsupport.Marketshaveaspecialcommissionerinchargeofcommunicationandcooperationchannelswiththeoperator,theprogramprojecttracking.
3.Third-partystore
Sinceenteringtheearlyusersaccumulatemore,third-partystorebecomealotAPPflowentrance,therearehundredsofthird-partyapplicationstore.Channelcommissionertopreparealotofmaterial,testingandapplicationofmarketdocking.Eachapplicationofmarketrulesdiffer,howtocommunicatewiththeapplicationofthemarketleader,hasaccumulatedexperienceandskillsisessential.Fundedunderthecircumstances,wecanputsomeoftheadvertisingandrecommendationandsoon.
Themobilephonemanufacturersstore
Largemanufacturersarepreloadedshops,musicstoressuchasLenovo,HTCmarket,opponearme,Meizumarket,motoandotherpiecesofgardenwisdomintheirownbrandofphone.ChannelsectorneedsmoreoperatorscomeintocontactwiththemobilephonemanufacturersCommissionerstore.
5.PointswallPromotion
‘Integralwall’istodemonstratethevariousintegrationtaskswithinanapplication(downloadandinstalltherecommendedqualityapplication,registration,guidance,etc.)fortheusertocompletethetaskofgettingthecreditpage.Usercompletesthetaskinembeddedintegralwallapplicationthatdeveloperscangetthecorrespondingrevenue.Integralwallfromtheamountoffast,theeffectisobvious.
MostareusingtheCPAform,pricerange1-3dollars.Buttheoverallcostsofactiveusersandotherconsiderations,highcost,userretentionrate.Industrycompanieshavetapjoy,microcloud,thererice,WanPu.Integralwallforlargefunds,needtodevelopauserteamassoonaspossible.
6.Brushstandingspromotion
Thispromotionisnon-formalmeans,butisverypopularinthecountry,afterall,thevastmajorityofApple’smobilephoneuserswillbepracticalAPPStoretodownloadAPP.IfyouareinthefirstfewAPPdirectposition,ofcourse,youcanquicklygettheuser’sattention,whileaccesstohigherrealdownloads.
However,thebrushlistpricesarerelativelyhigh,thedomesticlistpricetop25namesofabout10,000yuanperday,thepricetop5needtwentythousandaday.Becauseofthispromotioncostsrelativelyhigh,sogenerallywedotogetherwiththepressspeculation,soeasytoquicklyfamous.
7.SocialPlatformEvangelism
Thecurrentmainstreamsmartphonesocialnetworkingplatform,potentialusersclear,abletopromotetheirproductsquickly.Suchcooperationintowaystopromotethebasicuseofcooperativemethodsvaried.Companiesintheindustryhavemicrocloud,Ninetowns,Tencent,Sinaandother.
8.Theadvertisingplatform
Fromtheamountoffast,theeffectisobvious.Highcost,thecurrentmainstreamplatform,forexample,CPCpricesin0.3-0.8yuan,CPAbetween1.5yuan-3yuan.Venturecapitalfinancingisnotconducivetothepromotionoftheuseoftheformerteam.IndustrycompanyAdmob,Dorman,microcloud,therearemeters,enteringlike.
9.changequantity
Therearetwomainwaystochangetheamountof:
Recommendedwithineachapplication:
Thiswayyoucantakeadvantageoftraffic,increasevisibilityanddownloads,magnitudeisnot,buttheexposureisgood,thereisabuilt-recommendedpositionfortheamountofapplicationscanbemutual,butitrequiresacertainamountofusersasabasis.
Buyvolumeforvolume:
Ifanapplicationcannotgiveitselforwithaverysmallamount,youcanfindnetworkalliancetoruntheamount,inexchangeforhigh-qualityresources-bitappstoreorconvertedintomoneytopromote.Thisapproachismorepracticalway,includingtheapplicationtreasure,millet,etc.,canchangetheamountofstores,bysomeagents,butalsofortheamountwith360etc.,maybemorethan360directlyCPTdobettereffect.
10.AppStoresearchlist
NowDormaninsurancecompaniesalreadydolist,andgenerallythisgimmickisrelativelylarge,iftheproductisnoteventuallydownlist.
Second,offlinechannels
1.mobilephonemanufacturerspre-installed
Factorythere,theuserconversionrate,themostdirectwaytodevelopauser.Usersfromthelongamountofperiod,fromsubmissionoftestkitstest-requires3-5monthssalestothehandsofusers-tested-trialproduction-production.
Promotioncosts:
Theamountofpre-paidproductspricerange,CPAwaythepricerangeofaround3yuaninthe1.5-5yuan.Gameproducts,takefreepre-loadedintothefollow-upmode,CPApricebetween$2-3,usuallypacketstand-aloneproduct;
IndustryCompany:
Huawei,ZTE,Cool,TCL,Bird,OPPO,Meizu,Hisenseandsoon;
Operationaldifficulties:
manybrands,personnellevelsandmoremulti-productproject,weneedtohaveaprofessionalteamrecommendedtargetedandmaintainingrelationships.
2.parallelBrush
Fromtheamountoffast,basically2-4daysyoucanseethebrushmachineusers,andlargequantities,basicallyadaycanbrushtensofthousands.Heavybrushisserious,basicallyacellphonefromthetotalappropriationtostorechannelstobebrushed3-5times,marketingcostssurge,poorqualityoftheuser,notmonitoring.BrushessentiallyasinglesoftwareCPA1-2yuan,charteramachinepricebetween$5-10.
Companiesintheindustry:
themajorpowersbagpackageprovince,prefecture-levelcityretailchainchannels,theinfinitecoolmusic,coolmusic,XDA,Brushelves,loveStrickland,Tianyincommunication,Skye,Feast,tripodopenInternetandsoon.
3.Thelicensedstore
Usersofhighquality,highviscosity,highconversionrateuserfees,seetheuserfaster.Storemorestafftrainingcomplex,theneedtoimprovetheassessmentandincentives.BasicallyCPApricebetween1.5-3yuan,prepricesbetween0.5-1million.
Companiesintheindustry:
musiclanguage,inthecomplex,Tianyin,thePost,Suning,Gome,permanentwave,inthedomainoftelecommunications.
Third,thenewmediamarketing
1.ContentPlanning
Contentplanningshouldbedonebeforetheaudiencetargetinganalysisrevealscoreusercharacteristics,adhereoutputoforiginalcontenttokeepadayorsothreeinterestingcontentoncontentupdates.Grabahotweekordayfollow-up.Creativity,orcreative,makeyourproductstory,anthropomorphic.
2.Brand-basedpromotion
Wikipediacategoriespromotion:
BaiduEncyclopediaentryonbrandbuilding,buildSEOsystemandBaiduindex;
Qclasspromotion:
InBaidu,Sosoquiz,Sinalovetoask,Baiduexperienceandothersitessetupquestionsandanswers.
VerticalCommunities:
Knowledgeandpeace,watercress,microbloggingandothersocialnetworkshavetheappropriatecontentexists.
3.Theforum,pasteittopromote
Machinefront,Andrews,AZ...Inthebottomofthephone-relatedwebsitescanseealotoftheindustryforum.Promotersrecommendtoofficialstickers,pasteintwowaysuserspostingpromotion,youcancontacttheforumadministratoratthesametimedosomepromotionactivities.Aftersendingstickers,shouldsafeguardtheirpostsregularly,promptlyanswerquestionsraisedbyusers,collectuserfeedback,inordertoimprovethenextversionupdate.
FirstTeam:
machinefrontforum,AndrewsForum,AZforum;
SecondTeam:
MagicFunnet,AndrewsForum,Meizutheoryandthelike;
ThirdTeam:
StormForum,woodantsforum,DOSPYforum.
4.microbloggingpromotion
Content:
Theproductanthropomorphic,storytelling,positioningofthemicro-Bot,adheretotheoutputoforiginalcontent.Onthemicroblogginggrabahotweekordayfollow-up,continuousinnovationtomaintainacertainforce;
Interactive:
Focusonindustry-relatedmicrobloggingaccount,keeptheinteraction,increasebrandexposure;
Activity:
Whennecessary,planningactivities,microbloggingforwarding.
5.The
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