新航标职业英语综合英语预备级学生用书Unit 6.docx
- 文档编号:11614086
- 上传时间:2023-03-28
- 格式:DOCX
- 页数:20
- 大小:27.24KB
新航标职业英语综合英语预备级学生用书Unit 6.docx
《新航标职业英语综合英语预备级学生用书Unit 6.docx》由会员分享,可在线阅读,更多相关《新航标职业英语综合英语预备级学生用书Unit 6.docx(20页珍藏版)》请在冰豆网上搜索。
新航标职业英语综合英语预备级学生用书Unit6
Unit6MarketingandGivingPresentations
Background
1.Marketing&MarketingStrategies
Marketingiscommunicatingthevalueofaproduct,serviceorbrandtocustomers,forthepurposeofpromotingorsellingthatproduct,service,orbrand.Marketingstrategiesmaydifferdependingontheuniquesituationoftheindividualbusiness.Generally,marketingstrategiesincludedirectmarketing(直接营销),relationshipmarketing(关系营销),advertising,positioning(定位),guerrillamarketing(游击营销),andviralmarketing(病毒性营销).
2.ProductPresentation(产品推介会)
Inthebusinessworld,youoftenneedtomakeapresentationtopopularizeyourproducts.Whenyousell,youanalyzeyourcustomer’sneedsandbuyingmotives.Thenyouusethatinformationtobeginframingyourproductpresentation.Howtocreateaneffectiveproductpresentation?
●Showandtell.Decidewhatproductorproductsyouwanttoshowyourcustomer.Andthenthinkaboutwhattosayandhowtosayit.
●Makethepresentationcomealive.Therearefourfactorsincreatinganengagingproductpresentation:
displayingandhandlingtheproduct,demonstrationtheproduct,usingsalesaids,involvingthecustomer.
Suggestedteachingplan
Items
Objectives
SuggestedTime
GettingReady
Tolearnhowtodescribeproductsandservices
10min.
TextA
Togetageneralideaabouttheimportanceofstoriesingivingpresentations
Tomastertheimportantexpressionsandstructuresinthetextandbeabletoapplytheminpractice
80min.
LanguageFocus
TohaveagoodcommandofthecorevocabularyandstructuresinTextA
Tolearntouseimperatives
45min.
TextB
Tohaveanoverviewoftipsforeffectivepresentations
45min.
VocationalFocus
Tolearnthebasicstepsofgivingpresentationsfornewproducts
90min.
SkillFocus
—ListeningandSpeaking
TolearnthedifferencesbetweensomesimilarsoundsinEnglish
Topracticeyourspeakingskills
45min.
SkillFocus
—PracticalWriting
Toconsolidatetheuseofimperatives
40min.
PracticalLearning
Tohaveageneralideaofthequestionsthatshouldbeansweredbeforesellingaproductorservice
5min.
GettingReady
1.HavethestudentslookthroughthewordsandexpressionsintheboxandVocationalNote.(2min.)
2.HavethestudentsfillintheblanksaccordingtheChinesetranslation.(5min.)
3.Havethestudentslistentotherecordingandchecktheiranswers.(3min.)
ListeningScriptsofandKeytoGettingReady
1.ONHOPEisa1.rich(丰富的)redcolorwithloadsofjuicyfruitflavorsincludingplumandblackcherry.This2.delicious(可口的)winepairswellwithdishessuchaspizza,barbequeribs(排骨)andlamb.
2.AURAJeansarearevolution(革命)insizing,fitandthinking.3.Stylishly(时髦地)slimcutflattersyourshape.AuraJeansareof4.100%(百分之百)cotton,andinsixothercolorsbesidesblue.
3.Haveyoueverhurtyourthumb(拇指)moretimesthanyou’dliketoadmit?
ThentryapairofTHUMBSAVERS.Keepsallyourfingerssafelyoutofthedangerzone.Greatand5.reliable(可靠的)forpositioning(定位)nailsandscrewsintightlocationsyourhandscan’tquitereach.Comeswithonelargeandonesmalltoolperpack.6.Imported(进口的)fromGermany.
4.Nofolks,we’renotpullingyourleg(开玩笑)!
This7.rare(罕见的)ChineseteaiscarefullypickedbyspeciallytrainedmonkeysinamountainregionofChina,wheremonkeyswerefirstusedtocollectteatencenturiesago.Nowadaysthepracticeofmonkeyspickingteahasallbutdiedout,exceptinonesmallremotevillagewheretheystillcontinuethis8.remarkable(非凡的)tradition.NomonkeysareharmedinbringingMONKEYTEAtoyou!
5.KEENERTargetIIwalkingshoesare9.lightweight(轻巧的)andwilltakeyouwhereyouneedtogo.Theyhaveawholerangeoftechnologyandnewideas,butwhatismostimportantaboutthesewalkingshoesisthattheyarefortable(舒适的)andcanbewornforactivitiesrangingfromgardening,todogwalking,tohiking.TheTargetIIaretrulyversatile(万能的)walkingshoes.
6.Meetthenextgenerationofoutdoorcookware–andfireuptheflavor–withour11.innovative(创新的)PKFfrypan,whichmakesiteasytocookcrowd-pleasingstir-fries,vegetables,andmoreonyourgrill(烤架).Thankstothestainless-steelconstructionandour12.exclusive(独有的)design,eventhesmallestingredients(材料)arekeptsafelyinsidethepan,makingyourfavoritefoodstakeonadeliciousfire-smokedflavor.
7.GrammarforBusinessisa13.must-have(必备的)grammarbookforbusinessstudentsandanyoneusingEnglishintheworkplace.Suitableforintermediatelevel(中级)students,itprovidesclearexplanationsand14.authentic(真实的)practiceofthemostessential(必要的)languageusedinbusinessEnglish.Designedtohelpyouimproveyourcommunicationskillsinrealbusinesssituations,itincludesauniquefocusonspokenaswellaswrittengrammar,andpracticaltipsonareassuchasorganizingpresentations,negotiatingandgivingyouropinions.
8.The15.original(独创的)KEDSChampionlace-upsneakers(系带球鞋)providetheperfectblankcanvas(帆布)toexpressyouruniquestyle.Cuteand16.fashionable(时尚的),theseshoesareatruewardrobeessential.Choosefromthousandsofdesignsorcreateyourown.Note:
SizesshownareWomen’sSizes.
9.AtALWAYS,wetakeprideinknowingthatweofferthebestsupportinmobilecomputing(移动计算)investment.OurCustomerServiceteamoffers17.24/7(每周7天,每天24小时)support.OurServiceCentersnationwideprovideserviceandinstallation(安装)forallofourproducts.OurPredictivePerformanceServiceprovides18.state-of-the-art(艺术级的)predictivemodeling(预测建模).
10.InterLangueworkstocreatea19.360°(360度的)translator/interpreter.Thismeansthatwelooktodevelopthelanguageabilities,professionalism,roleandskillsthatabilingual(双语的)staffortranslator/interpreterneedstodeliverthehighestqualityoftranslation/interpretation.Todothis,InterLangueoffers20.efficient(有效的)LanguageAssessment,BilingualTraining,andConsultingservicestohelpyouexcelintranslatingandinterpretingservices.
TextA
1.Havethestudentsfirstlistentotherecordingofthenewwordsandexpressions,andthenhavethemreadthemaloudandgetfamiliarwiththeirmeanings.(10min.)
2.Havethestudentslistentotherecordingofthetext,andreadthetextmorecarefullyanddotheexercisein“Understandingyourreading”.(25min.)
3.Havethestudentschecktheiranswerswitheachotherandthenasksomestudentstogivetheirfinalanswer.(10min.)
4.Ensurethestudentshaveadeepunderstandingofthetextbyexplainingthelanguagepoints.Iftimepermits,havethestudentspracticeusingthembycomposingnewsentences.(25min.)
5.Afteranin-depthreadingofthetext,havethestudentsthinkaboutwhattheyhavelearnedfromthetext.(10min.)
InformationforReference
No-CostMarketingTips
Whilemostmarketingdoestakemoney,therearesomelow-costoptionsthatyoucanputintoactionthatwillhelpyougetthewordoutaboutyourproductsandservice.Whiletheseideaswillnotcostyoualotofmoney,theywillcostyoutime.Thefollowingarefivetips.
1.Networkatevents.Gotosomeorganizationalmeetingsthatwillbeattractingyouridealclients.Gatherbusinesscards.Getasmanyasyoucanandthenbegintophoneandemailtofollowup.
2.Attendpublicmeetings.Ateverypublicmeeting,makeacommitmenttosaysomethingthatcouldbeusefultothosepresent.
3.Createa“useful”handout.Ahandoutthattherecipientwouldliketokeepshouldhavevalue.Makesurethatyouincludeyourname,phonenumber,emailaddress,websiteinformationanda30secondcommercialthattelltherecipientaboutyourbusiness.
4.Createjoint-ventures.Findcolleaguesandbusinessassociateswhosebusinesscomplimentsyoursanddojointpromotions.
5.Writeletterstoeditorsoflocalnewspapersandbusinesspublications.Maketheminterestingandnewsworthy.You’llbesurprisedathowoftenagoodletterwillgetprinted.
KeytoTextAExercise
1.T2.T3.F4.T5.T
LanguagePoints
Paragraph1
1.allofasudden突然
Allofasuddenshedidn’tlooksleepyanymore.她突然看起来一点儿都不困了。
Allofasuddenhelostinterestinthesubject.他突然对这个话题失去了兴趣。
【拓展】suddena.突然的,骤然的
Don’tmakeanysuddenmovements.不要突然地做任何动作。
Hismarriagewasverysudden.他结婚很突然。
2.drawone’sattention引起某人的注意(=attractone’sattention)
Shetriedtodrawthewaiter’sattention.她试图引起服务员的注意。
Hewaswavinghisarmstodrawtheirattention.他挥手以引起他们的注意。
【拓展】drawattentionto…引起对……的注意
Hejustwantstodrawattentiontotheplightoftheunemployed.他仅仅是想引起人们对失业者困境的关注。
Itriednottodrawattentiontotheweakpointsinmyarguments.我尽量不让人察觉到我论证中的弱点。
3.itturnsoutthat…原来是……,结果是……
Itturnsoutthatweweremoresuccessfulthanwehadanticipated.结果比我们原先设想的还要好。
Itturnsoutthatheisagoodguy.结果证明他还是个好人。
【拓展】turnout结果是,证明是;生产
Ifeelcertainthatitwillallturnoutwell.我觉得最后肯定会皆大欢喜。
Thejobturnedouttobeharderthanwethought.这工作结果比我们想象的要难。
Theyhavebeenturningoutgreatbladesfor400years.他们生产优质刀片已经有400年历史了。
Thefactoryturnsout900carsaweek.这家工厂每周生产900辆汽车。
Paragraph2
1.focuson…集中于……
Eachexercisefocusesonadifferentgrammarpoint.每个练习各有不同的语法重点。
Thediscussionfocusedonthreemainproblems.讨论集中在三个主要问题上。
2.benefitfrom…受益于……
Imightbenefitfromgettingmyteethfixed.补牙可能对我有好处。
Peoplecanbenefitfrompeacefulsocialenvironment.人们能从和平的社会环境中获益。
Paragraph4
stickto…坚持……,维持……
Shefindsitimpossibletosticktoadiet.饮食老受限制,她觉得受不了。
Hepromisedtohelpusandhestucktohisword.他答应过帮助我们,他没有失信。
Paragraph5
enablev.使能够
ThesoftwareenablesyoutoaccesstheInternetinseconds.这种软件使你在几秒钟内可以访问互联网。
Thecommitteewillenabledecisionstobemadedemocratically.该委员会将实现民主决议过程。
LanguageFoc
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 新航标职业英语综合英语预备级学生用书Unit 航标 职业 英语 综合 预备 学生 Unit