HND商务文化和策略.docx
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HND商务文化和策略.docx
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HND商务文化和策略
Assessmenttask1
Outcomecovered
Alloutcomes(1-5)
Section1:
(a).
ThePESTELanalysisheadingareaframeworkinwhichenvironmentalinflueneearecategorizedintosixmaintypes:
political,economic,
socio-cultural,technological,,environmentalandlegal.
1.P:
politicalforces,asthepoliticalarenahasahugeinflueneeupontheregulationofbusinessandthespendingofconsumersandother
businesses.Thepoliticalisincludinggovernmentstability,taxation
policy,socialwelfarepoliciesandthetraderegulations.
InourcaseofJDWetherspoonplc,theMonopoliesandMergersCommissiontakearulingaboutbrokenthe‘tiedhouse'system,thisrulinglimitedthebrewersellingthebeerandbrewingthebeeratsametime.Andthegovernmentpaysattentionforthedisadvantage.
2.E:
economicforces,asthestateofatradingeconomyintheshort-termandIong-terminfluencethewealthofapopulation.Theeconomicis
includinginterestrates,inflation,anddisposableincomeandproduct
seasonalityandsoon.
AbouttheJDWetherspoonplc,inthestartoftwentyfirstcentury,J
DWetherspoonwasfacingmuchmorecompetition.Theretaillicensingmarkinghadadaptedtothechangesinthe‘tiedhouse'systemandotherretailpubchainslikeRegentInnsandPunchTavernshadbeendevelopingtheirbusinesses.Andthesupermarketbegansellingdrinksalsohaveinflueneeonthecompany.
3.S:
socio-culturalforces.Suchasreligionanddemographicsimpact
uponproductdesignandspendingbyconsumers.Itincludeslifestyle
trends,educationlevel,populationdemographicsandsocial
responsbility
Inthecase,peoplemoreandmorecarefullytotakeattentionontheirhealth,sotheybegantoreducethewinedrinking.ThenJDWethersponplcdevelopsakindoflowethanolwine.
4.T:
technologicalforces,suchasinformationtechnologyinfluences
productionmethods,andtransportationinfluencesmarketpenetrationandproductcosts.Itwillincludespeedofintroductionofnewtechnologies,innovations/developmentsandconsumerbuyingoptionsandsoon.
Inthecase,withthetechnologicaldevelop,thebeercanbebottledand
sellinginthemarket.Becauseofthis,peopleisn'tneedtodrinkbeeronlyinthepubs.ThiscandecreasethesellshareoftheJDWetherspoon.
5.L:
legalforces,suchasproductsafetyinfluencesdesign,andtrading
practicesinflueneehowbusinessesconductthemselvesinthemarket.
Itmayincludelikeemploymentlaw,healthyandsafety,companylaw
andconsumerprotectionandsoon.
Inthecase,thegovernmentissuedpoliciestolimitthewinedrinking,
andtheMonopoliesandMergersCommissiontakearulingaboutbrokenthe
‘tiedhouse'system,thisrulinglimitedthebrewersellingthebeer
andbrewingthebeeratsametime.Alloftheselegalforcecouldhave
influeneeonJDWetherspoon.
(b).
Theanalysisoftheorganization'sinternalandexternalstrategic
environmentisreferredtoasaSWOTanalysis.SWOTisanacronymfor
strengths,weakness,opportunitiesandthreats.TheSWOTanalysisisaverypopulartoolwithmanagersbecauseitisquickandeasytolearn.
SWOTanalysisforJDWetherspon
Internal
Strength:
Weaknesses:
1.Staff.
1.Food.
2.Goodservice
and
2.Serviceforchildren.
environment.
External
Opportunities:
Threats:
1.Differentpubbrand
.
1.Otherpubscompete.
2.Developing
budget
2.Governmentpolicy.
hotel.
S:
inthecase,JDWetherspoonclaimedthatpeopleareitsbestasset.
20%ofseniormanagersbeganasbarstafforcleaners.Thecompany
providelifelongtrainingandadopthestaffsuggestion,and
communicatewiththem,JDWetherspoonprovidequietenvironmentandtheservicearealwayssatisfiedtheconsumerdemand,allofthesecan
protectthecompanydevelopwell.
W:
thefoodinpubsofJDWetherspoon,itsupportscomplimentarycrispswithbaguettes,thiskindisbadforcustomers'healthanditdidn'tdistinguishthehotdegree,thismightcausecustomer'sdiscontentedfortheJDWetherspoon.Italsodoesn'thavechildren'smeals.Thiswillletthecustomersofadultunconvenient,anditmaybecausethechildrenarehurt.Allofthesecanlossthecustomers.
O:
JDWetherspoonismanaginghepubstyleas‘quiet'.Butnow,it
acquiredtheLloydspubchain,JDWetherspoondevelopitasanotherstyle.Thiskindofpub'smusicdazedoutletswithamuchstrongerentertainmentelementandshowTVprograms,thiscanattractmuchmorecustomers.Thecompanyalsobegundevelopingbudgethotel,thiscandevelopanothermarketandincreasetheprofitofJDWetherspoon.
T:
JDWetherspoonfacedmanycomputers,likeRegentInns,PunchTavernsandthesupermarket.Theywillstrivetheshareofmarketandthe
customer.Thegovernmentpolicyalsoinfluencesit.Likethelimitof
brewinganddrinkbeerinthecenturyofthecity,thisalsocan
decreasetheshareofJDWetherspoon.
(c).
ThroughaSWOTanalysisanorganizationcanassessitscurrentposition
andmakecomparisonswithcompetitorsinordertoplanactivitiesand
resourcesappropriately.Itisthefirststageofplanningandhelps
managerstofocusonkeyissues.Itisimportantrememberwhencarrying
outaSWOTanalysisthatitisnotabsolute.
SimplerulesforsuccessfulSWOTanalysislikenext:
Berealisticaboutthestrengthsandweaknessesoftheorganization.
Analysisshoulddistinguishbetweenwhereyourorganizationistoday,
andwherebeinthefuture.
Bespecific.Avoidgreyareas.
Alwaysanalysisinrelationtothecompetition.
KeepyourSWOThortandsimple.Avoidcomplexityandover-analysis.
SWOTanalysisisakindofsubjectiveandshortterminitsnature,so
itcan'tusetoanalysislong-termsituation.
Forexample,whenyouanalysistheopportunities,youcanthinkabout:
wherearethegoodopportunitiesavailabletoourorganization?
Section2:
(a).
1.Organizationalcultureisdifficulttodefineprecisely.Asimple
descriptionisthatitisasystemofsharedmeaningbetweenmembersof
anorganizationor‘thewaywedothingshere'.Itactsasthesocialgluewhichholdstheorganizationtogether.Researchshowsthatthe
cultureofanorganizationcansignificantlyaffectthewayinwhichthe
companyoperates,particularlyintermsofitseffectiveness.Shared
valuesbecomeembodiedintheorganization'sideologyorphilosophyandactasaquitetobehaviorandwaysofdealingwithanxiety.
InJDWetherspoonpubs,itsaysthatpeopleareitsbestasset.Thecompanyissatisfiedthestaff,sothisisitsorganizationalculture.Ithasa
flexibletrainingpolicywhichenablespeoplefromallkindsofdifferentbackgroundstojointhecompany.Itiscommittedtolifelongtrainingand
itprovidesstaffwithopportunitiestogainrelevantqualificationssuch
asthoseofferedbytheBritishInstituteofInnkeeping,20%ofseniormanagersbeganasbarstafforcleaners.
2.Basicassumptionsataveryfundamental,almostsubconscious,level
tell
employeeshowtoperceive,thinkandfeelaboutthings.Thesearethe
elementsofcultureareunseenandnotopenlyidentifiedintheday-to-dayinteractionsofthemembersoftheorganization.Cultureelementsatthislevelexistas‘unspokenrules'andarerarelydiscussedwithintheorganization.Theydirectthewayeventsandactionsareperceivedand
interpretedbytheorganization.
Inthecase,JDWetherspooncreateaquarterofthespaceineach
establishmentisnon-smoking.
(b).
AkindofrecognizedmodeloforganizationalcultureisTerrenceDealand
AllanKennedy.Itisbasedonhowquicklyorganizationsreceiveor
strategiesandthelevelofriskthattheytake.DealandKennedystatedthatthesetwofactorsgaverisetofourgenerictypesofcultures,whichtheycalledtoughguy/machoculture,workhard/playhardculture,bet-the-companycultureandprocessculture.Throughthecase,wecanknowTimMartinisa‘bigman'inhiscompany;hemanagesthecompanywith
hismindandidea,itcompanyisincludebythefoodindustry,allthestaffworkhardeveryday,andthentheywillhaveaholidayforseveraldays.SoJDWetherspoonissuitthetoughworkhard/payhardculture.
Theworkhard/payhardculture'scorevalueiskeepinggoodcustomerservice.Inthecase,thecompanyhasa'lifestyleguarantee'whichaims
togivemanagerstimeforalifeoutsidework.Anotherkeyaspectofthecompanysoperationis‘invoIvementandcommunication'.Staffsarekeptintouchwithweeklynewsletters,amonthlycompanyvideoandbypublicizingtheminutesofBoardmeetings.Thecompanyalwayspayshighlyattentiontothestaffandthecustomers,andtheinformation'shigh-speedrecreation,andthecompanyalsodoesthesesuggestionsquickly.
(c).
Cultureissomethingeveryorganizationhas,butitisnotaconcrete
entity.Thecultureofanorganizationimpactsuponhowthatorganization
reactstochangeanditalsoexplainswhatanorganizationsstandsfor.
Organizationalcultureisdifficulttodefineprecisely.Asimple
descriptionisthatitisasystemofsharedmeaningbetweenmembersofanorganizationor‘thewaywedothingshere'.Thefoundersofthe
organizationhavetraditionallyhadamajorimpactontheorganization's
earlyculture.
Throughthecultureandthebehaviors,inthecompany,thecompanybuiltthepubsenvironmentveryquietandletitsstaffworkhardinseveraldaysandhaveaholidayinseveraldays.
So,akindofculturewillhaveakindofbehavior.
(d).
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- 关 键 词:
- HND 商务 文化 策略