包装学英文复习资料.docx
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包装学英文复习资料.docx
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包装学英文复习资料
Lesson1
1、包装的含义:
vPackagingistheouterwrappingofaproduct.Butitisnotonlythewrapping.
vPackagingisacoordinatedsystemofpreparinggoodsforsafe,efficientandcost-effectivetransport,distribution,storage,retailing,consumptionandrecovery,reuseordisposalcombinedwithmaximisingconsumervalue,salesandhenceprofit.
2、包装能做什么:
vProtecttheproductallthewaytoitsfinaldestination;
vHelptoselltheproduct;
vProvideconvenienceandeasyofhandling;
vFacilitateitsuse
v……
v包装的意义:
vPackagingmakesaproductmoreattractiveandappealingtocustomers.Whensomethingisattractiveandappealing,itisobviouslyeasiertomarketandsell.
vWithoutpackaging,handingthecoreproductandmarketingittotheconsumerwouldbedifficult,inefficientandcostly.
vThesignificanceofpackaginghascometobeincreasinglyrecognizedinexportaswellasinmarketingofawiderangeofconsumergoodsandindustrialproductswithinthecountry.
v影响包装需求的因素:
vTheprogressionofpackagingdemandisinfluencedbyawiderangeoffactors;
vTheeconomyplaysacentralroleininfluencingthesizeandgrowthofthemarket;
vOtherfactorswhichcanbeseenashavingadirectorindirectinfluenceonpackagingdemand:
Theageingoftheworldpopulation;
Thetrendtowardssmallerhouseholds;
Theincreasingrequirementforconvenienceamongconsumers;
Risinghealthawarenessamongconsumers;
Thetrendtowards'on-the-go'lifestylesamongincreasinglytime-poorconsumers;
Growingrequirementsforbrandenhancement/differentiationinanincreasinglycompetitiveenvironment;
Newpackagingmaterialdevelopment;
Increasingawarenessofenvironmentalissues,andtheadoptionofnewregulatoryrequirementsonpackagingrecycling.
Lesson2
1、工业革命定义:
vTheI.R.startedinEnglandinabout1700andspreadrapidlythroughEuropeandNorthAmerica.
vTheI.R.transformsapeoplewithpeasantoccupations农民职业andlocalmarketsintoanindustrialsocietywithworld-wideconnections
2、工业革命的特点:
vRuralagriculturalworkersmigratedintocities,whereemployedinfactories.
vFactoryworkersneededcommoditiesandfood,previouslyproducedlargelyathome.
vInexpensivemass-producedgoodsavailabletoalargesegmentofthepopulation;theconsumersocietyborn.
vManynewshopsandstoresopenedtoselltothenewlyevolvingworkingclass
3、世界包装组织是:
TheWorldPackagingOrganizationisanon-profit,non-governmental,internationalfederationofnationalpackaginginstitutesandassociations,regionalpackagingfederationsandotherinterestedpartiesincludingcorporationsandtradeassociations.
4、现代世界需要包装的两大原因:
vtoprovidefoodandotherconsumptiongoodsforallpeoplearoundtheworld
vtofacilitateaglobalfreetrade促进全球自由贸易
lesson3
1、仓库保有库存贵的原因:
vThestockitselfisexpensiveandmightnotsellorcouldbecomeobsolete..
vWarehousesanddistributioncentresgenerallyareexpensivetobuild,operateandmaintain.
vVehiclestotransportgoodsbetweenwarehousesandshopsareexpensive,intermsofbothcapitalandrunningcosts.
Thus,thereisacostimperativetomakingsurethatlogisticsiscarriedouteffectivelyandefficiently,throughthemostappropriateallocationofresourcesalongthesupplychain.
2、现在物流管理的重要因素:
Managingthelogisticsmixinanintegratedretailsupplychain,whileaimingtobalancecostandservicerequirements,istheessentialelementoflogisticsmanagement.
3、零售物流的本质:
vToday,retailersaretheactivedesignersandcontrollersofproductsupplyinreactiontoknowncustomerdemand.
vTheycontrol,organizeandmanagethesupplychainfromproductiontoconsumption.Thisistheessence本质oftheretaillogisticsandsupplychaintransformationthathastakenplace.
4、零售物流变化的六大趋势:
vIncreasedcontroloversecondarydistribution增加二次分配控制
vRestructuredlogisticalsystems重组后的物流系统
vAdoptionof‘QuickResponse’(QR)采用“快速反应”
vRationalizationofprimarydistribution(factorytowarehouse)初次分配的合理化(工厂到仓库)
vIncreasedreturnflowofpackagedmaterialandhandlingequipmentforrecycling/reuse.增加包装材料的回流和回收/再利用的处理设备
vIntroductionofSupplyChainManagement(SCM)andEfficientConsumerResponse(ECR)供应链管理和高效消费者响应
5、供应链中的温度控制是什么:
Generally,atemperaturecontrolledsupplychainisafoodsupplychainthatrequiresfoodproductstobemaintainedinatemperaturecontrolledenvironment,ratherthanexposingthemtowhateverambienttemperaturesprevailatthevariousstagesofthesupplychain.
Lesson4
1、包装的进本作用:
Theessentialfunctionofpackaging(ensuringthatthepackedproductreachestheconsumerinthesamestateasitleftthefactory)iswell-known.
2、包装的等级:
Packagingisalsodividedupintodifferentlevels.Therearethreelevelsofpackaging:
primary,secondaryandtertiarypackaging.
Theprimarypackagingholdthebasicproductandarebroughthomefromtheshopbytheendconsumer.
Secondarypackagingaredesignedtocontainseveralprimarypackages.
Tertiarypackaging,asshipperusually,isusedforwarehousestorage,bulkhandling,andtransportshippingsuchaspalletizedunitloads.
3、包装的主要作用:
书本p74
vProtect
vPerform
vInform:
service:
packagingprovidetheconsumerwithdetailsaboutthecontentsanduseoftheparticularproduct.
Guarantee:
Bysupplyinganundamagedandunblemishedpackage,
Sales:
Thepurposeofthesalesfunctionofapackageistoenableorpromotethesalesprocessandtomakeitmoreefficient.
4、产品的物理形态:
Fluids/Solids/Gasses/Powders粉末/Granular颗粒状的materials/Paste膏/Mixturesofcomponents
5、产品具有的性质:
Corrosive腐蚀的/Flammable易燃的/Volatile挥发的/Perishable易腐的/Fragile易碎的/Aseptic防腐的/Toxic有毒的/Odorous有气味的/Sticky粘的/Hygroscopic易潮湿的
6、产品运输途中的四大危险:
*Dropsandimpacts
*Compression压缩压迫forces
*Vibration振动
*Climaticvariations
7、包装个性化的作用:
Agoodpackageissaidtohavea“persona”,orpersonality.Ifthedesignerhasdoneaneffectivejob,thatpersonawillappealtothetargetedaudience,attractthepotentialpurchaser'sattentionandtohaveapositiveimpactuponthepurchasingdecision.
8、Howapackagecommunicates:
Selectedmaterial材料选择
Shapeandsize
Color
Predominanttypography主要的排版
Recognizablesymbolsoricons可辨识的符号或图表
Illustrations插图
Lesson6
1、包装材料:
vFlexiblematerial:
Flexiblepackagingmaterialisakindofsoftmaterial,whichcangenerallyconformtheirshapetotheproductcontained.
Flexiblepackagingmaterialscanbedivideintofourgroups:
paper-basedmaterial:
Paperishygroscopicandcannotpreventfromthewaterandgastransmission.Italmostlosesitsstrengthunderthehumidcondition.
aluminumfoilsheet:
Generally,packagingusedaluminumfoiliscombinedwithothermaterialsforthepurposeofincreaseitsimpermeability:
tolight,gas,moisture,odorsandsolvents.Itcanbeconsiderableapplicationinwrappingchocolateandbakinggoods。
plasticfilm:
Plasticpackagingispopularonaccountofitslowcostandperformanceproperties(specialbarrierproperties,lowweightandformability),whichallowmanufacturerstouselessmaterial(i.e.,sourcereduction)tomakeapackagethatcandeliveranequalamountofproduct.
compositematerial:
LaminatesassemblematerialswithindividuallydesirablepropertiestocreateanoptimummaterialPaper,AluminumandPlasticsareoftencombined(laminated)forthepurposeofincreasingusagesandimprovingproperties.
vSemi-rigidmaterial:
Semi-rigidpackagingisusuallyreferredasmoldedandformedcontainers,foldingcartonsandtubes,whichhaverigidpackageforms’structurebutquiteflexible.半刚性包装通常被称为模压成型,容器,折叠纸盒和管,具有刚性的结构,但相当灵活的封装形式。
Itcanbedivideintofivegroups:
paper-basedmaterial
wood-basedmaterial
metal-basedmaterial
glass-basedmaterial
plastic-basedmaterial
vRigidmaterial刚性:
Rigidpackagingreferstoapackagingthatisfixedinshapewhenempty,suchascontainersanddrumsmadefromwood,steelandglass.刚性包装是指包装,固定的形状时,空的,如由木材制成的容器和鼓,钢和玻璃。
Lesson7
1、包装分类:
PackagingcanbeclassifiedintoMarketingPackagingandLogisticalPackaging.
●Marketingpackagingispackagingusedbytheconsumerforkeptuntilthecontentsareconsumed.Itenterstogetherwiththegoodsintotheretailnetsandconsumerorclientsdirectly.
●Logisticalpackagingispackagingusedfortransport,handlingandstorage,includingcorrugatedboxes,plasticwraps,pallets,andshippingcontainers.
2、包装容器是什么:
Packagingcontaineristhecontainerinwhichthepackagecontents(cargo)arepackaged,satisfyingtherequirementsofcargosales,storageandtransport.
3、包装容器两大趋势:
vUnitization
vStandardization
4、托盘定义:
Apalletisaflattransportconstructionmadeofwood,plastic,metalorpaper,whichcanbeliftedbyanymobileforklift.
5、托盘分类:
vWoodpallets
Disa:
carrygoodsonasingletrip;whenunloaded,theyareeitherrepairedordisposed.
vPlasticpallets
Plasticpalletsaremadeofenvironmentallyfriendly(recycled)HDPE(highdensitypolyethylene)materialandcanbecustomizedtowithstandheavyloads.
Adv:
lowertransportcosts(lighter);lowerstoragecosts(canbestoredoutside);donotabsorbwaterorchemicalsandcannot;beusedbybacteria.
vMetalpallets
Adv:
strongandefficient.Asteelpalletisthestrongestalternativeforload-carriers;paintedandgalvanizedsurfacetreatmentsavailable.
Disa:
verycostly.Someindustriesneedsturdysteelpalletstotransportheavyoroversizedgoods.
vCardboardpallets
Cardboardpalletsarefrequentlyusedforcarryingweightlessgoods,butnotrecommendableforwetconditions.
6、FeaturesofPallets:
Thereare“two-wayentrypallets”and“four-wayentrypallets”forforkliftaccess;“singledeckpallets”and“doubledeckspallets”;“singledeckwingpallets”and“reversiblewingp
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