商英1期末考试形式参考卷.docx
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商英1期末考试形式参考卷.docx
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商英1期末考试形式参考卷
广州大学2018-2019学年第1学期
课程商务英语1考试形式(闭卷,考试)
学院外国语系英语专业英语(国商)班级学号姓名_
I.Fillinthegapsinthefollowingsentenceswithwordsfromthelist.Eachwordcanbechosenonlyonce.Changetheformifnecessary.WriteyouranswerontheANSWERSHEET.(1markforeach,15intotal)
offensivecomponentirrevocablepunctualitysample
shipmentrefundablesubcontracttertiaryshareholder
wholesaleconfirminvoiceinventorypremises
1.TitlesareimportantinGermany.Therefore,itisusually_________tocallsomeonebythetitletheydonotpossess.
2.Thisyear,fortheveryfirsttime,wehaveincludedScratch'n'Sniff_________ofourtenmostpopularproducts.Hopefully,you'llfindthemoftopvalue.
3.Attheendofabusinessphonecall,itisimportantto_________thatbothcallershaveunderstoodeachpointthat'sbeenmade.
4.Itisusuallyadvisabletoaskforapercentageofthe_________valueinadvanceasprotectionagainstbaddebtsandtohelpcashflow.
5.ThevehiclebodiesaremanufacturedinBroadway’sownfactory,butallother_________areboughttotwomonths’stock.
6.Weusuallydealwithnewsuppliersonthebasisofpaymentinourcurrencybyconfirmed_________letterofcredit.
7.Theretailpriceis30%higherthanthe_________price.
8.Aprivatecompanymightbeasmallfirmwithjustoneowneroraverylargefirmwiththousandsof_________“owning”thefirm.
9.Smokingshouldbebannedinallcompany_________includinglounges.Thisisgoodforeveryone.
10.Manufactureofthecomponentswas_________toasmallercompanybecauseofcheaperlaborandrawmaterial.
11.Ifyouwouldliketoseeacopyofourcomplete120ppcatalogthisisavailablefor$50,whichis_________whenyouplaceanorder.
12._________isimportantinbusinessactivitiesbecauseitshowsrespecttootherssoIamneverlateforabusinessmeeting.
13.Miningandfarmingarepartoftheprimaryindustrywhileshopsand
supermarketsarepartofthe_________industry.
14.Aswehavebeencarryingouta(n)_________control,thereisabacklogin
processingorders.Weapologizeforanyinconveniencecausedbythishold-up.
15.Wearesorrytoinformyouthatbecauseoftherecentbadweather,yourgoodswillnotbereadyfor_________untiltheendofthemonth.
II.ReadthetextbelowandchoosethebestwordtofilleachgapfromA,B,CorD.Markoneletter(A,B,CorD)onyourAnswerSheet.(1markforeach,10intotal)
THEROLEOFBRANDIMAGE
Althoughbrandimageisnottheonlyreasonwhycertainproductsaresuccessful,itisanextremelyimportantpartofanoverallmarketingstrategy.Infact,manymanufacturers
(1)..................suchahighvalueontheirbrandsthattheyemploylegalexpertstocontrolthemfrommisusebyimitatorsandcounterfeittraders.Inaddition,companies
(2)..................employeeswithhandbookswhich(3)..................howtheirlogosshouldbeused-forexamplethesizeandcolourofgraphicsandsuitablewaysofdisplayingtheproduct.
Originallythebrandwaslittlemorethanagraphicthathelpedpeopleto(4)..................aparticularproduct,butasadvertisingdeveloped,itgrewinimportance.Asthefamousbrandsbecame(5)..................withqualityinthemindsofconsumers,manufacturersfoundtheycouldordertoppricesfortheseproductsinordertorecoversomeoftheheavy(6)..................ofadvertising.Asfirmsrealisedtheirpotentialvalue,brandsquicklybecameregisteredtrademarks.Today,brandingiswidespreadandisusedtosellbothproductsandservices.
Mostcompanies(7)..................toachieve‘multipleappeal’withtheirbrands.Thismeansthatthebrandappealstopeopleofdifferentagegroupsandlifestyles.Theproblemforthebrandmanufacturerishowtokeepoldcustomersandatthesametimeto(8)..................newones.
Apowerfulbrandisgoodforsales,butfirstthishastobecreatedandthenmaintainedthroughacontinuous(9)..................ofimagedesignandadvertising.Ifmultipleappealfails,thenregularevaluationofthebrandwillshowthisandshould(10)..................intheproductbeingredesignedortheadvertisingbeingchanged.
1.ApresentBplaceCsettleDrest
2.AprovideBgiveCdeliverDarrange
3.AappointBspecifyCassignDprefer
4.ArelateBrealiseCidentifyDconnect
5.AextendedBassociatedCfixedDattached
6.ApaymentsBcostsCamountsDearnings
7.ApursueBguideCaimDdirect
8.AjoinBearnCbringDattract
9.AmethodBperformanceCattemptDprocess
10.AproduceBleadCresultDact
III.ReadingComprehension(20marks)
PartOne(2marksforeach,10intotal)
Directions:
Readthearticlebelowandthefollowingquestions.Foreachquestion,markoneletter(A,B,C,D)onyourAnswerSheet.
''Depression''ismorethanaseriouseconomicdownturn.Whatdistinguishesadepressionfromaharshrecessionisparalyzingfear---fearoftheunknownsogreatthatitcausesconsumers,businesses,andinvestorstoretreatandpanic.Theysaveupcashanddesperatelycutspending.Theysellstocksandotherassets.Ashatteringlossofconfidenceinspiresbehaviorthatoverwhelmsthenormalself-correctingmechanismsthatusuallypreventarecessionfrombecomingdeepandprolonged:
adepression.
Comparing1929with2007-09,ChristinaRomer,theheadofPresidentObama'sCouncilofEconomicAdvisers,findstheinitialblowtoconfidencefargreaternowthanthen.True,stockpricesfellathirdfromSeptembertoDecember1929,butfewerAmericansthenownedstocks.Moreover,homepricesbarelydropped.FromDecember1928toDecember1929,totalhouseholdwealthdeclinedonly3%.Bycontrast,thelossinhouseholdwealthbetweenDecember2007andDecember2008was17%.Bothstocksandhomes,morewidelyheld,droppedmore.Thustraumatized(受到创伤),theeconomymighthavegoneintoafreefallendingindepression.Indeed,itdidgointofreefall.Shoppersrefrainedfrombuyingcars,appliances,andotherbig-ticketitems.Spendingonsuch"durables"droppedata12%annualratein2008’sthirdquarter,a20%rateinthefourth.Andbusinessesshelvedinvestmentprojects.
Thatthesehugedeclinesdidn’tleadtodepressionmainlyreflects,asRomerargues,counter-measurestakenbythegovernment.Privatemarketsforgoods,services,labor,andsecuritiesdomostlyself-correct,butpanicfeedsonitselfanddisarmsthesestabilizingtendencies.Inthissituation,onlygovernmentcanprotecttheeconomyasawhole,becausemostindividualsandcompaniesareinvolvedintheself-defeatingbehaviorofself-protection.
Government’sfailuretoperformthisroleintheearly1930stransformedrecessionintodepression.Scholarswilldebatewhichinterventionsthistime--theFederalReserve’ssupportofafailingcreditsystem,guaranteesofbankdebt,Obama’s“stimulus”planandbank"stresstest"--countedmostinpreventingarecurrence.Regardless,allthesecomplexmeasureshadthesamepsychologicalpurpose:
toreassurepeoplethatthefreefallwouldstopand,thereby,curbthefearthatwouldperpetuate(使持久)afreefall.
Allthisimprovedconfidence.Buttheconsumersentimentindexremainsweak,andallthereboundhasoccurredinAmericans'evaluationoffutureeconomicconditions,notthepresent.Unemployment(9.8%)isabysmal(糟透的),therecovery'sstrengthunclear.Here,too,thereisanechofromthe1930s.Despitebottomingoutin1933,theDepressiondidn'tenduntilWorldWarII.Somegovernmentpoliciesaidedrecovery;somehinderedit.Thegoodnewstodayisthatthebadnewsisnotworse.
1.Whydoconsumers,businessesandinvestorsretreatandpanicintimesof
depression?
A) Theysuffergreatlossesinstocks,propertyandotherassets.
B) Theyfindtheself-correctingmechanismsdisfunctioning.
C) Theyareafraidthenormalsocialorderwillbeparalyzed.
D) Theydon'tknowwhatisgoingtohappeninthefuture.
2.WhatdoesChristinaRomersayaboutthecurrenteconomicrecession?
A) ItsseverityisnomatchfortheGreatDepressionof1929.
B) Itsinitialblowtoconfidencefarexceededthatof1929.
C) Ithasaffectedhouseownersmorethanstockholders.
D) Ithasresultedinafreefallofthepricesofcommodities.
3.Whydidn’tthecurrentrecessionturnintoadepressionaccordingtoChristina
Romer?
A) Thegovernmentintervenedeffectively.
B) Privatemarketscorrectedthemselves.
C) Peoplerefrainedfrombuyingdurablesandbig-ticketitems.
D) Individualsandcompaniesadoptedself-protectionmeasures.
4.Whatisthechiefpurposeofallthecountermeasurestaken?
A) Tocreatejobopportunities.
B) Tocurbthefearofalastingfreefall.
C) Tostimulatedomesticconsumption.
D) Torebuildthecreditsystem.
5.Whatdoestheauthorthinkoftoday’seconomicsituation?
A) Itmayworsenwithoutfurtherstimulation.
B) Itwillseeareboundsoonerorlater.
C) Ithasnotgonefrombadtoworse.
D) Itdoesnotgivepeoplereasonforpessimism.
PartTwo(2markseach,10intotal)
●Readthetexttakenfromanarticleabouthealthclubs.
●Choosethebestsentencefromtheoppositepagetofilleachofthegaps.
●Foreachgap6-10,markoneletterA-FontheANSWERSHEET.
●Donotuseanylettermorethanonce.
●Thereisanexampleatthebeginning(o).
Travelstressbringsboomtohealthclubs
Arapidgrowthinbusinesstravelhasprovidedalucrativespin-offforBritishhealthclubsascompaniestrytopreventhard-workingexecutivesfromsufferingtravel-relatedstress.Healthclubsarefullybookedth
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