浅析中西方酒文化差异毕业论文.docx
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浅析中西方酒文化差异毕业论文.docx
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浅析中西方酒文化差异毕业论文
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摘要
酒在人类的日常交往中占有了重要的角色,在人类文化的历史长河中,酒不仅仅是作为一种物质而存在,更是一种文化象征。
中西方不同的文化背景,使中西方的酒文化亦呈现出不同的特征。
本文探讨了中西方酒文化产生与发展的过程,并分析了其背后的文化根源。
知晓中西方饮酒礼仪上的差异,研究酒文化背后的精神内涵和折射出的不同价值观,可以更好地把握中西方文化的差异,从而排除在交流过程中由于文化的冲突而导致的不必要的麻烦,促进中西文化的交流与发扬光大。
关键词:
酒文化;酒桌文化;饮酒礼仪;价值观
Abstract
Wineplaysanimportantroleinourdailylives.Inthelonghistoryofhumancivilization,winenotonlyexistsasalcoholicbeverage,butalsoasymbolofculture.Duetothevariousculturalbackgrounds,Chinesewineculturediffersfromthewesternwineculture.Thispaperlooksintothegenerationanddevelopmentofdiversewineculturesanddiscussesthereasonscontributingtothosedifferences.KnowingdifferentdrinkingetiquettesbetweenChineseandtheWestandresearchingtheirspiritualconnotationswillhelptoeliminateunnecessarytroublesincross-culturalcommunication,andmaycontributetopromoteandflourishtheexchangeofChinesecultureandwesternculture.
Keywords:
wineculture;drinkingetiquette;spiritualconnotation;values
ChapterI.Introduction
A.Background
Cultureisalearnedpatternofbehavior,andisawayinwhichapersonliveshislife.Itisanintegralpartofeverysociety,andcreatesafeelingofbelongingandtogethernessamongthepeopleofthatsociety.Everysocietyhasadifferentculture,whichgivesitanuniquenessandidentity.Alcoholicbeveragecultureismorethanalcoholicbeverageitself,anditisthecombinationofdifferentculturalfactors.Wineisanethanol-richliquidfood.Sincethatmomentwinewasmanufactured,alongcomesthewineculture.
Winecultureisoneofthemostimportantandpopularcultures,sinceitplaysanimportantroleinhumanculture.Itpermeatesallareasofsociallife,developedwithwineandwineeconomy.Throughcomparingtheoriginsofwine,customsofdrinkingwine,andtechnologiesofmakingwineinChinaandthewesternworld,thispaperaimstohelppeopleknowmoreaboutthedifferencesbetweenChinesewinecultureandwesternwineculture,withthehopeofpromotingcross-culturalcommunication.
B.Significanceofthestudy
Drinkisasignificantceremonywhenwearevisitingfamilymembersandfriends,especiallyChinesespiritsplayanimportantroleinChinesebeverageculture,however,moreandmoreChinesearewillingtolearnandacceptdifferentcultureduetoglobalizationandbusinessdevelopment.SoitisveryimportantforpeopletoknoweachotheraboutthedifferencesbetweenChinesedrinkinghabitsandwesterndrinkinghabits.However,duringthedevelopmentofChinesewinecultureandthewesternwineculture,becauseofdifferentgeographicalenvironments,productionmodes,religiousculturesandcustoms,therearemanydifferencesbetweenChinesewinecultureandwesternwineculture.Throughresearchingwineculture,wecouldmeetmorepeople;throughresearchingwineculture,peoplecanbecomefriendseveniftheywerestrangersbefore;throughresearchingwineculture,peoplemayunderstandthedifferencebetweendifferentcountriesandcontributetomutualcommunicationamongnations.Todaymoreandmorepeoplecometorealizetheimportanceofbeverageculture.Wineculturewillbeanewmeansforcross-culturalcommunication.
C.Organizationofthethesis
Thispaperlooksintothegenerationanddevelopmentofdifferentwineculturesanddiscussesthereasonscontributingtothosedifferences.KnowingdifferentdrinkingetiquettesbetweenChineseandtheWestandresearchingtheirspiritualconnotationswillhelptoeliminateunnecessarytroublesincross-culturalcommunication,andmaycontributetopromoteandflourishtheexchangeofChinesecultureandwesternculture.Inordertoachievethispurposethisthesisfallsintosixchapters.Chapteronegivesabriefintroductiontothebackgroundofthethesis,thesignificanceofwritingthethesisandthegeneralorganizationofthethesis.ChaptertwopresentsaliteraturereviewofpreviousstudiesofdifferentwineculturesbetweenChinaandwesterncountries.Chapterthreeprovidesthegenerationanddevelopmentofwineculture.Chapterfour,themainpartofthethesis,providesdifferentwineculturesinChinaandwesterncountries.ChapterfivediscussestheintegrationofChineseandwesternwineculture.Chaptersixisanaturalconclusionofthisthesis.
ChapterⅡ.Literaturereview
A.Introduction
“Thewineasanobjectivesubstanceintheworldisintheshapeofwaterbutithasthecharacteroffire.Itwillbrightenthebrightandfoolthefool”(Jiang122).NomatterinChinaorinEurope,nomatterpeoplearewealthyorpoor,nomattertheyareinhighspiritsorinlowspirits,alargenumberofpeoplelikedrinkingwinesinceitappeared.Peopleregardwineasanecessarythingintheirlife.Theytastewineandareinterestedinthewine.Sopeoplearoundtheworld,nomatterinChinaorinEurope,allhavetheirstyleofwineculture:
differentkindsofwine,differentrawmaterials,differentdrinkingmannersandsoon.
B.Literaturereview
“Chineseresearchonwineculturecanbesummedupintwoaspects,naturalpropertyandsocialattribute.Itsnaturalpropertyincludesthematerials,drinkingsetsandbrewingtechniquesofwine,anditssocialattributemeansthatwineinsocialactivitieshasaspecificeffectonpolities,economic,culture,militaryaffairs,religion,art,scienceandtechnology,socialpsychology,andfolkcustoms”(Xu414).Thewesternalsostudythewineculturefromnaturalpropertyandsocialattributeandanalyzethetablemannersindetail.
Abouttheoriginofwine,abookcalledLuShiChunQiusays:
YiDimadethespirit.Somebodythoughtitwas“DuKangmadethespirit”.KnowingtheoriginofwineinChinaandwesterncountriescanhelpushaveabetterunderstandingofChineseandwesternculturaldifferences.Ancientwine:
thesearchfortheoriginsofviniculture,thisbookexaminestheoriginofthewineindetail.Inthisaspect,Chineseandwesternershavetotallydifferentideas.“Chinesepeopleclaimthatmanmadewinewhilewesternpeopleclaimthatgodmadewine”(Patrick59).Throughstudyingtheoriginofwine,wemayunderstandthereasonwhyChinesewineculturediffersfromwesternwineculture.
“Inawidesense,wineculturemeansallthestudieswhichrelatetoalcoholicdrinks.There’re50manyresearchesaboutthis,WangGestudiesalcoholbans,MiaoTijuninvestigateswineculturerelatingtoscholars,someonerelateswineculturetoliterature”(Chen37).Someresearchersstudywinecultureinadvertisement,sailing,andpacking.Alltheseresearchesareaboutone-waydrinkingstudies.WangChunhuaanalyzedthedifferentcustomoftheChineseandtheEuropeaninthebanquetandparty:
“thelanguageofwinedrinking,theformofproposingatoasttoguests”(517).HetalkedthedifferencebetweenChinaandEuropeindetails.RaoQingqinganalyzedsomekindsofwineculturedifferencesbetweenChinaandEurope,suchas“differentwinethatpeoplechooseinformaloccasionsandtheinformalsituation:
differentgeographicalfactors,differentsocialsituationsandsoon”(103).Also,thearticletalksaboutdifferentdrinkingmannersandfindthereasonsthatcausethedifferences.
“Cultureisawayofthinking,feelingandbelievingsuggeststhecloserelationshipbetweencultureandthinking”(Lian13).ComparingChineseandwesterncultureofwine,“wecanconcludethatthedifferencebetweenthecultureofwineisthedifferencebetweentheChineseandwesternmannerofthinking.Chinesepeoplehavethedivergentthinkingwhilewesternpeoplehavethelinearthinking”(Larryetal213).DifferentmodesofthinkingleadtodifferentsensesofworthbetweenChinaandwestpeople.“Valuesarethecoreofcommunication,andindividualsorgroupsofpatternsformedbyculturalcommunication.Valuesarethedeepestlevelofculture.Itisusedtoevaluatethestandardofpeople’sbehaviorandmanyotherthings”(Wang6).Valuesareareflectionofsocialexistence.
C.Summary
TherearemanydifferencesinwineculturebetweenChinaandEurope.Thedifferencesarecausedbymanyfactorssuchaspolities,economic,religion,art,scienceandtechnologyandsoon.Buttheanalysisaboutthemisunderstandingsandconflictsarenotalwaysmentionedasaresultofthedifferences.Sothereisagreatneedtoexplorefurtherresearchofthecross-culturalcomparisonofwineculturebetweenChinaandwestern.
ChapterⅢ.Thegenerationanddevelopmentofwineculture
A.ThegenerationofwinecultureinChinaandwesterncountries
1.Differencesintheoriginofwine
“Chinaisoneoftheoldestcountriesintheproductionofalcoholicbeverages.WineproductioninChinacouldbetracedbacktothousandyearsago”(YeandZhu265).Accordingtoarchaeologists,intheNeolithicpotterywhichwasunearthedinmoderntimes,therehaddrinkingvesselsbeenfound.Inprimitivesociety,winewaspopularinourcountry.InChina,wecan’tfindoutwhoactuallyinventedthewine,butthereareseveralclaimsabouttheoriginofthewine.First,Godmadewine.Morethanthreethousandyearsago,“ZhouLi”hadrecordedaboutwine-Qixing,butthesayingthatGodmadewinewastooexaggerated.Ithasnotbeengenerallyaccepted.Second,apemadewine.Wineisakindoffermenteddrink.Itisproducedbyakindofmicrobialdecompositionofsugarcalledyeast.Fruitwithsugarisanimportantfoodoftheape.Theape“made”outwinebyaccident.Itislogicalandreasonable,butthatisonlyalegend.Thereisnoempiricalbasis.
InChina,thesayingthatpeoplemakethewinehasbeengenerallyaccepted.OneisthesayingthatYiDimadewine.Inthelegend,YiDiwasamasterwhowasgoodatmakingwine,oranofficialwhosupervise
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- 关 键 词:
- 浅析 中西方 酒文化 差异 毕业论文
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