商务英语高级阅读理解练习题1完整篇doc.docx
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商务英语高级阅读理解练习题1完整篇doc.docx
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商务英语高级阅读理解练习题1完整篇doc
2019年商务英语高级阅读理解练习题1
B1ItwouldbeadvisableforFlackstoconsultcustomersbeforedevelopinganewproduct.
D2ProducinggoodsforspecialistmarketsmightincreaseFlacks'profits.
C3Flacksmayneedtochangethefunctionofoneofitsfacilities.
A4Flacksshouldutiliseitscurrentexpertisetoenteradifferentmarket.
B5Flacksmayneedtoconsiderclosingitscurrentproductionfacility.
C6Flacksshoulddeveloptheconnectionsithasestablishedwithleadingretailers.
A7Expandingtheproductrangewouldnotbeaproblemfortheworkforce.
FlacksisaUK-basedcompanythatproducesfashionaccessoriesforwomen.Howcanitcontinuetogrowitsbusiness?
ASusanFalmer
Facedwithashrinkingmarket,cheapimportsandcompetitivepricing,Flackswillhavetoworkhardtoincreaseitsmargins.Theyneedtomoveintoamorepromisingmarket,onewheredemandisgrowingandwherethecompanycanexploitexistingskillsandcontacts.Theycouldthinkaboutbrandextension-thiswouldnotbeagiantleapandthesalesforcewouldtakeitinitsstride.Also,theywouldn'tneedtore-equiptheirfactoryandcouldusenon-UKsourcingiffacilitieshereareinshortsupply.
BMesutGuzel
Theyhavethefundamentalsofasurvivalstrategyinamarketwhereoutsourcedmanufactureandbranddifferentiationholdthekeytosuccess.Ithinktheyshouldinitiallylocatesomeoftheirproductioninanothercountry,wheremanufacturingqualitytendstobebetteranditiseasiertomeetchangingcustomerdemands.ButtheyshouldalsoregularlymonitorproductioninBritainandthinkaboutoutsourcingallthisworkabroadatsomepointiftheyneeditdonefaster.Thecompanyshouldcontinuetoworkoninnovativeproducts,andthoroughmarketresearchwillhelptoensureanynewideasarewellreceived.
CGaryWilmot
Inordertobeattheirrivalsinahighlycompetitivemarket,Flacksshouldensuretheirproductsareattractiveandbuildontheirrelationshipswiththebigstoresratherthantryingtogoitaloneandmarketdirectly.TheyshouldalsoconsiderrefocusingproductionbyusingtheirUKfactoryforhigh-specificationproducts.Theycouldeventuallybuildmoreproductionoverseasinacycleofcontinuousdevelopment.
DMichalKaminski
Thedemandforfashionaccessoriesisrelativelyflatandthecompanyshouldconsiderexploitingnichemarketstoimproveitsmargins.Butevenwithinthese,Flacksmustdistinguishitsgoodsfromthoseofitsrivalsintermsofquality,performanceanddesign.Innovativesales,marketingandPRarevitaltoexploitthesenicheproducts.OnecompetitiveadvantagethatFlacksdoeshaveisproductiontimes.Manyretailchainsnowhavetwo-tiersupplychainsandFlackscouldfocusontop-uporders.Theymightalsoinvestigateothersaleschannelssuchasmailorder.
这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题,四个专家给出了自己的建议。
这套题目的答案稍微有些隐晦。
第一题,说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。
答案是B段的最后一句:
thoroughmarketresearchwillhelptoensureanynewideasarewellreceived.彻底的市场调查能够确保新的思想很好的被接受。
Marketresearch,市场调查,在很大程度上就是咨询客户的意见(consultcustomers),anynewideas可以对应于developinganewproduct,能够wellreceived,那么对于公司来讲当然就是advisable了。
选B。
第二题,说为专业市场生产产品可以增加利润。
答案是D段的这么一句:
thecompanyshouldconsiderexploitingnichemarketstoimproveitsmargins这题关键是要理解一个市场的含义:
nichemarket。
看英英解释:
asmallareaoftradewithintheeconomy,ofteninvolvingspecializedproducts。
improveitsmargins也就是increaseprofits,选D。
第三题,说Flacks可能需要改变它的一个设备的功能。
这里答案不是太明显,是C段的这么一句:
TheyshouldalsoconsiderrefocusingproductionbyusingtheirUKfactoryforhigh-specificationproducts。
他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。
也就是说,英国工厂原来不是生产高规格产品的,即题目说的改变它的一个设备的功能。
第四题,说Flacks可以利用现有的技能来进入一个新的市场。
答案是A段的这么一句:
Theyneedtomoveintoamorepromisingmarket,onewheredemandisgrowingandwherethecompanycanexploitexistingskillsandcontacts。
他们需要进入一个更有发展前景的市场,一个需求增长并且公司可以利用现有技能和合同的市场。
exploitexistingskills也就是utiliseitscurrentexpertise。
第五题,说Flacks可以考虑关闭现有的生产设备。
这题也有些隐晦,答案是这么一句:
thinkaboutoutsourcingallthisworkabroad。
关键就在于outsource这个词的意思:
turntooutsidesuppliersormanufacturers外购。
既然是要考虑outsource——turntooutsidemanufactures,那么也就是可以考虑关闭自己的生产设备了。
选B。
第六题,说Flacks应该考虑发展同的连锁商已经建立起来的关系。
答案在C段:
buildontheirrelationshipswiththebigstores发展他们同大商店的关系。
第七题,说扩展产品范围对劳动力来讲不是问题。
答案在A段:
Theycouldthinkaboutbrandextension-thiswouldnotbeagiantleapandthesalesforcewouldtakeitinitsstride.他们可以考虑品牌扩张——这不是一个巨大的跳跃,在销售力量的步调范围之内。
言下之意,不是问题。
选A。
2019年商务英语高级阅读理解练习题2
Questions21-35
.ReadthistextaboutanItaliancarcompany.
.Choosethebestwordtofi71eachgap.
.Foreachquestion(21-35)markoneletter(A,B,CorD)onyourAnswerSheet.
.Oneanswerhasbeengivenasanexample.
GianniAgnelli,ChairmanofFiat,Italy’slargestprivateindustrialcorporation,isknowninItalyasthelawyer,becausehetrainedinlawatTurinUniversity.____example____hehasneverpracticed,histrainingmaysoonbeuseful.OnApril17thMr.AgnelliadmittedtoagroupofItalianindustrialistsinVenice____21____Fiathadbeen____22____insomecorruptionsinItaly.OnApril21st,Fiat’slawyersandCesareRomiti,itsmanagingdirector,metMilanmagistratesto____23____thefirm’sinvolvementinbriberytowinbusinessfromstate-ownedcompanies.
Fiatisnotthe____24____ItaliancompanycaughtupinItaly’sincreasingPoliticalcorruptionscandal.Accordingtothelatestfigure,some200businessmenandpoliticiansweresittinginprison____25____aresultofjudicialinquiriesintokickbackspaidtopoliticiansbyfirms.Hundredsmorearestill____26____influenceofFiat,____27____salesareequalto4/00ofItaly’shomeproduct,thescandalatthecompanyhas____28____theindustrialestablishment.
ThoughneitherMr.Agnelli____29____Mr.Romitihasbeen____30____ofwrongdoing,severalotherseniorFiatmanagershaveallegedlybeeninvolvedinpayingkickbackstowinstate-ownedcontracts____31____arrestedincludeFrancescoMattiol,Fiat’sfinancedirector,andAntonioMoscon,the____32____headofitsToroinsurancebranch____33____menhavebeen____.34____abouttheirpreviousrolesontheboardofCogefar-Impresit,Fiat’sconstructionsubsidiary.LastMay,EnzoPapiadmittedpayinga1.5million-dollarbribeforacontract,____35____toMilan’sunderground.
21.AwhatBthatCwhenDif
22.AinvolvedBconnectedCrelatedDdone
23.AtalkBsayCspeakDdiscuss
24.AoneBsingleCworstDonly
25.AasBforCwithDafter
26.AinBunderCatDon
27.AwhoBwhichCwhoseDits
28.ArockedBruinedCdamagedDdestroyed
29.AorBalsoCandDnor
30.AaccusedBchargedCcriticizedDblamed
31.AWhoBThoseCHeDThat
32.AoldBformerClateDlast
33.AEitherBAllCEveryDBoth
34.AsolvedBansweredCquestionedDreplied
35.AcontractedBrelatedCconnectedDcommunicated
参考答案:
21.B22.A23.D24.D25.A26.B27.C28.A29.D
2019年商务英语高级阅读理解练习题3
0Lackofself-confidencewillputyouatadisadvantageinanegotiation.
0ABCDE
1.Thiscompanyhasbeeninvolvedindiversifyingitsbusinessactivities.
2.Althoughthiscompanyisdoingwell,ithasanumberofinternaldifficultiestodealwith
3.Thiscompanyhasreducedtheprofitsitmakesonindividualitems
4.Onestatisticisalessaccurateguidetothiscompany’sperformancethananother
5.Theconditionswhichhavehelpedthiscompanyarelikelytobelessfavourableinthefuture
6.Thiscompany’ssharepricehasbeenextremelyvolatileoverthelasttwelvemonths
7.Thiscompanyislikelytobethesubjectofatakeoverbidinthenearfuture
8.Thiscompany’sperformanceexemplifiesawidelyheldbelief
AChemicalCompany
Masterson’sinterimpre-taxprofitsgrowthof20%wassomewhatinflatedasaresultoftheincomereceivedfromthedisposalofseveralofthecompany’ssubsidiaries.Theunderlying8%riseinoperatingprofitsisamorerealisticgaugeofthecompany’strueprogress.However,Masterson’simpendingmergerwithBentleyandKnightanditsappointmentofanewchiefexecutiveshouldmeanthatthecompanywillbeabletosustaingrowthfortheforeseeablefut5ure.Thesharepricehasvariedlittleduringthecourseoftheyearandnowstandsat£6.75
BHotelGroup
DuringthepastyeartheBowdenHotelGrouphasacquired77newproperties,thusdoublinginsize.lastweekthegroupreportedpre-taxprofitsof£88millioninthefirstsixmonthsoftheyear,aheadofexpectationsandhelpedbyastrongperformancefromitsLondon-basedhotelsandnewlyexpandedUSbusiness.However.Thereisstillsomewaytogo.Integrationofthenewacquisitionsisstillnotcompleteand,whilethesharepricehasrisenrecently,majorproblemswithintegrationhaveyettobesolved.
CHigh-techCompany
ThistimelastyearashareinUsertechwasworthjustover£1.sixmonthsagoitwasworth£40.todayitispricedatunder£8.ifproofwereneed,hereisanillustrationofhowmuchofalotterythetechnologymarketcanbe.ButsometechnologycompaniesarefightingbackandUsertechisoneofthem.WhathasrenewedexcitementinthecompanyistheopeningofitsnewAmericanofficesinDallasanditsambitiousplanstoexpanditsuserbaseinbothNorthandLatinAmerica.
DBuildingCompany
Renton’ssharepricehasrisengraduallyoverthepastyearfrom£2.4to£3.8.Thecompanyhasbeensuccessfulinchoosingprimelocationforitsbuildingsandhasbenefitedfromthebuoyantdemandforhousing.Whilstthisdemandisexpectedtoslowdownsomewhatduringthenextyear,investorsareencouragedbythecompany’sdecisiontomoveintobuildingsupermarkets.WorkhasalreadybegunontwositesinLondon,andthecompanyisexpectedtosignacontractwith
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