Analysis of advertising discourse analysis毕业论文翻译.docx
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Analysis of advertising discourse analysis毕业论文翻译.docx
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Analysisofadvertisingdiscourseanalysis毕业论文翻译
Analysisofadvertisingdiscourseanalysis
[Abstract]discourseanalysisresearchbeganinthe1920sand1930stothe1960sprospered.Discourseanalysistheorybecausethereisastronggeneralizationabilityandexplanatorypower,hasbeenusedtoexplainavarietyoftexttypes.ThispaperreviewsthetheoryofdiscourseanalysisinadvertisingresearchinthefieldofEnglishconditions,analysisofthescopeofthestudy,relatedissues,problemsandprospects.
[Keywords]discourseanalysisofadvertisingdiscourseI.Introduction
Discourseanalysisisstillanemergingdiscipline.Backinthe1920sand1930s,linguistshavetolookintotheuseoftractioninthelanguageofstudy.PragueSchoolandtheLondonSchoolisanearlyexposuretothisareatheoryofschool.tothe1960s,thesubjectgraduallydeveloped.Discourseanalysisinthecontextofthe‘linguistics,semiotics,psychology,anthropology,sociology,literature’(HuangGuowen)theoryandotherdisciplines,ithasbecomeaspecialstudyofcommunicationinthelanguageofthediscipline.
Discourseanalysisinthisdisciplinehasmadegreatprogressinrecentyears,though,butstillfarfrommature,theoristsareactivelyexploringthisarea.Ontheconceptofdiscourse,thedifferentlinguistshavedifferentpointofviewandsomelinguistsrefertoboththewrittenlanguage,butalsoreferstothespokenlanguageandsomelinguiststhinkthatonlyreferstothewrittenlanguageofdiscourse,doesnotincludeorallanguagecompositeview,linguistsagreethat:
discourseisinuse,inacertaincontextofnaturallanguageanddiscourseanalysisoflanguageiscommunication,‘itinvolveslanguageanditsusagescenarios(ie,context)therelationshipbetween’(HuangGuowen).
DiscourseAnalysisofdiversityofcontent,canbestudiedCohesion,coherence,sentenceinterpersonalrelations,discoursestructure;alsoavailablefromthevoice,vocabulary,syntax,discourse,pointtostudytheplane.
Second,thediscourseandadvertisingdiscourseAlthoughdifferentscholarshavetheirdifferentdefinitionsofdiscourse,butthewhole,scholarshavereachedconsensusinsomeareas.Theythinkthatdiscourseisinacertaincontext,naturallanguagesemanticsofthelanguageusedtoexpressunitsandadvertising,whetheroralorwritten,areinlinewiththisdefinition,soyoucanadvertisingdiscourseasaunitforresearch.Althoughatthisstageofadvertisingwithimagesandmanyotherwaystoattractaudiences,buttheirverynature,advertisingisstillanaturallanguageusedinthespecificenvironmentactivitiestoadvertisingdiscourseasaresearchunit,thereisafeasibleandreasonableAccordingtothe.
Manylinguistsactiveinthisfieldtoexplore.Suchastheprincipleofconversation,systemic-functionalgrammartheoryhasbeenwidelyappliedtotheanalysis.Somescholarsfromastylisticpointofview,therhetoricofadvertising,lexicalfeatures,syntacticfeatures,stylisticfeaturessummarizedSummary.SomescholarsfromaculturalpointofviewofadvertisingintheimageofwomenintheWesternculturaldifferencesreflectedinthead.Inaddition,therearescholarswithaesthetics,psychology,Englishsummaryofthemanyfeaturesofthead,whichenjoystheresults.
Third,theAdvertisingDiscourseResearch1OverallstudysituationAccordingtoChinaAcademicJournalFull-textDatabase(1994-2004)statisticshavebeenpublishedontheadvertisingdiscoursetodiscourseanalysisofarticlesabout40,thedistributionofthenumberandyearasfollows:
Fromthetablewecansee,theresearchonadvertisingdiscourseuntilrecentlyhavethefulldevelopmentoflinguisticshavecausedenoughattention.
(2)studyofadvertisingdiscoursecanbeattributedtothefollowingmajortopics
(1)advertisingdiscourseandpragmatictheoryofcombiningWiththepragmaticsofthedevelopmentofthisresearchisgraduallyincreasing.Advertisingdiscourseandstylisticscombined.Advertisingdiscourseandthecombinationofcognitivepsychology.Thesubjectresearchisrelativelysmall.advertisingdiscourseandtheculturalcontextofthecombination.
(2)fromthe1990stonow,ourexpertsfocusonfourtopicsabovetostartasystematicandin-depthdiscussion,whichcoversthefollowingspecificissues:
asessionintheapplicationoftheprinciplesofadvertisingdiscourse,thetestimonyofAdvertisingDiscoursetypeofdiscourse,advertisingdiscourseofnarrativestructure,languagedomaintheoryintheadtextintheapplication,thethreenon-functionaltheoryintheadtextintheapplicationoftheoryinlanguageclassesintheapplicationofadvertisingdiscourse,advertisingdiscoursesyntacticfeaturesvocabulary,rhetoricalfeaturesofadvertisingdiscourse,cognitivetheoryofmindintheadtextintheapplication,advertisingappealsandculturaldiscourseanalysis.
3byadozenofthesefourtopicsofspecifictopicsofresearch,scholarsinthefollowingisagreed
(1)advertisingisanaturallanguageinacertaincontextofuse,IcankindoftermpapersAnalysisofdiscoursetheorytoanalyzeitscharacteristics.Conversationtheory,tenor,languagedomaintheorycanbeusedtoanalyzefeaturesofadvertisingdiscourse.Inaddition,thesystemhasalotoftheoryfunctionaltheory,thetensioncanbeusedtoexplainthevariouscharacteristicsofdiscourseanalysis.
(2)fromthevocabulary,syntaxpointofview,scholarsagreethatadvertisingstylemorecolloquialsentencessimplesentencestructureisrelativelysimple.Aregenerallynotclause,thereisnoverbofthesentencefromthepointofviewofvocabulary,compoundwordsmore;wordsarerelativelysimpleinternalstructure.termusedmostlypositiveaffirmation,commendatory.propernounsappearhigherprobability.
(3)Inrhetoricalterms,linguistsagreethatproducerswillusealotofrhetoricalmeans,suchasalliteration,parallelism,hyperbole,etc.
Fourth,thecurrentstudy,themainproblemsOnthecurrentstatusofresearch,theissueistheunevendistributionofsuchstylisticshavealotofattention.Stylisticsscholarsinvariousfieldsgottheattention,havebeenfullystudiedbymanylinguiststofocusonvocabulary,syntax,rhetoricalanalysisofthecharacteristics.
Inadditiontostylistics,languageofadvertisingdiscourseanalysisistostudywithoneofthekey.Functionalgrammarsysteminwhichthetheoryhasbeenwidelyappliedtotheanalysisofadvertisingdiscourse.Suchastenor,languagedomaintheory.
Butthemainachievementslimitedtothis,wegainverylittleontheremainingissuesfromtheperspectiveofcognitivetheoryandculturalanalysisofadvertisingdiscourseisstillfewpeopleinterested.
FiveprospectivestudyofadvertisingdiscourseWiththehumancomputer,artificialintelligence,cognitivescience,cognitivepsychologyandotherdisciplinesin-depthstudy,cognitivemodelsandcognitiveprocessesareincreasinglyconcernedaboutChina’sforeignlanguageprofessioninthenextfewyears,advertisingdiscourseandcognitivewillhaveagreatervitalitytointegratetheorywithaddition,closercontactswiththeinternational,culturalcontextandadvertisingdiscoursewillbeagreatcombinationoftheoreticalspace.Discoursepragmaticsandthecombinationofadvertisingwillbeagreatroomfordevelopmentwhichhasastrongsystemfunctiontheoryonthetheoryoftension,youcancombinemoreandadvertisingdiscourse,althoughthestyleofadvertisingdiscoursehasbeencharacterizedbyamorecompleteanalysis,butthatdoesnotmeanthatthereisnoanalysisofstylisticfeatureshaveroomforstylisticfeaturesofadvertisingdiscourseanalysisofvariancethereismuchroomfordevelopment.
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