职位描述:.docx
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职位描述:.docx
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职位描述:
1起草制定年度,季度市场计划,包括产品推广策略,品牌建设策略,具体行动方案和预算
Draftingtheannual,quarterlymarketingplan,includingproductpromotionstrategy,brandbuildingstrategy,specificactionplansandbudgets
2并负责在公司范围内贯彻市场计划,负责组织,指导市场人员制定和细化市场执行计划,并负责组织和监督和评估实施。
Carryoutmarketingplan,andisresponsibleforthecompanytoberesponsiblefortheorganization,guidancestafftodevelopandrefinemarketexecutionplan,andisresponsiblefortheorganizationandimplementationofsupervisionandevaluation
3制定新产品上市计划,包括确认产品定位,确定产品利益点,并通过有效使用市场传播工具如POP,促销,广告,公关活动,视频,多媒体等,传递产品上市信息和产品利益点,负责计划和实施新产品上市促销,培训和分析工作
Maketheplanofnewproductslisted,includingconfirmproductpositioning,determineproductbenefits,andthroughtheeffectiveuseofmarketingcommunicationstoolssuchasPOP,promotion,advertising,publicrelationsactivities,video,multimedia,etc.,productinformationandproductbenefits,responsibleforplanningandimplementationofthenewproductpromotion,trainingandanalysis
4控制、维护和提高公司品牌标识和图像的整体质量,进一步发展提高公司品牌价值
Control,maintainandimprovetheoverallqualityofthecompanybrandandimage,furtherdevelopmenttoimprovethecompanybrandvalue
5监督设计、文章撰写和彩页印刷品,确保其优异的品质,控制成本效益,统一品牌标准,按时完成项目
Supervisedesign,articlewritingandcolorprint,toensuretheexcellentquality,controlcostandbenefit,unifiedbrandstandard,tocompletetheprojectontime
6线上线下相关促销设计方案策划,执行及评估,以提高销售量和品牌认知
Onlineandofflinepromotionrelateddesignplanning,implementationandevaluation,inordertoimprovesalesandbrandawareness
7负责新的和现有网络渠道的展示页面设计方案的把控和完善
Responsiblefornewandexistingnetworkchannelsshowpagedesignschemeofthecontrolandimprovement
8技术文案支持及市场资料及内容审核及校对
Technicaldocumentsupportandmarketinformationandcontentreviewandproofreading
9根据品牌建设策略和计划,与潜在广告公司合作,进行产品广告的有效投放
Accordingtothebrandconstructionstrategyandplan,cooperatewithpotentialadvertisingcompany,productadvertisementeffectively
10根据销售数据报告,以及其他市场信息,进行针对市场竞争的分析,发现市场潜在机会
Accordingtothesalesdatareports,andothermarketinformation,ontheanalysisofthecompetitioninthemarket,findmarketpotentialopportunities
11借鉴并完善公司产品的市场推广方案
Referenceandimprovethemarketingplanofthecompany'sproducts
JobDescription
EstablishtheGlobalProgramMarketingStrategy
- DevelopMarketingPlans&Campaigns–Leadandcoordinatecommercialteams,CAMs,andRegionalBusinessLineManagersinunderstandingbusinessgrowthobjectivesandhelpingtobuildacomprehensivemarketingplan.
o Buildacampaignapproach–6-18monthseffortstodriveengagement,generatedemand,developcustomerinsights,andcreatetopical,tailoredcontent
o Identifyopportunitiestodefineanddocumenttarget/priorityaccounts,roles/personaswithinthebuyingteam,criticalstepsofthebuyingteams’journey,andcriticaltrends/topicsofinterest
o Determinevenues/opportunitiestodemonstrateCelanesesolutionswithcustomers–includingtradeshows,conferences/speeches,andCelanese-hostedroundtables
- CreateCommunication&MessagingContent–BasedontheMarketingPlan,developandexecuteplanforcreationofpromotionalcontentrelatedtoopportunities/translationswithintheindustry.
o CraftmessagingthatreflectsthedifferentiatedsolutionsfromCelaneseandthevaluethatCelanesecancreateasapartnertoprospectiveandcurrentcustomers;refinebyregion/channel
o Considermostappropriateformat/channel–SellSheets,CaseStudies,ThoughtLeadership“WhitePapers,”PromotionalContent/Advertising–basedonunderstandingofwhatinfluencescustomers
- Measure,Refine,andImprove–EstablishappropriatemetricsandKPIstodeterminetheeffectivenessandimpactofthecampaigneffortsandtoimprovereturnoninvestment(i.e.,leadsgenerated,projectedopened).
o CoordinatewithMarketingOperationsTeamonwhatelementscanbetrackedandhowthedataalignwithcommercialobjectives
o Reacttoinsightsgleanedfromtheanalysis;makeappropriatechangestoiterativelyimprovethecampaignandlearnfromobservationsmade
SupportExecutionofMarketingInitiativeswithinProgramandWithinRegion
- MaintainRelevantCoreContent&DevelopCampaignPromotionalContent
o ManageandmaintaintheCoreContent/ContentWarehousefortheProgramarea(e.g.,corecapabilities,featuredproducts/solutions,translatablesolutions)withCAMandBusinessLineManagers(e.g.,ApplicationOverviews,CaseStudies,SellSheets,Descriptions)
o BuildPromotionalContenttosupportmarketingplanandcampaignefforts
- Manage&ExecuteCustomerEngagementforProgramandRegionalNeeds
o CoordinatewithcommercialteamsandCAMstoensureseamlessandsuccessfulexecutionofcustomerengagementeventsbasedontheProgrammarketingplan;maintainglobalcalendar
o Supportormanagenon-Progr
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