BEC商务英语高级口试真题及应考提示.docx
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BEC商务英语高级口试真题及应考提示.docx
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BEC商务英语高级口试真题及应考提示
SpeakingTestPartII
1.CustomerRelations:
theimportanceofmakingcustomersfeelvalued
2.Companygrowth:
theimportancetoacompanyofcontrollingexpansion
3.Marketing:
howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany
4.TimeManagement:
theimportanceofplanningworktimeeffectively
5.ProjectDevelopment:
howtoensureinter-departmentalco-operationonnewprojects
6.Purchasing:
howtoevaluateandselectnewproducts
7.PersonnelManagement:
theimportancetoacompanyofhavingwellmotivatedstaff
8.StrategicPlanning:
howtodecidewhethertopurchaseorrentcompanypremises
9.Sales:
howtoensurethatpricelevelsfornewproductsaresetappropriately
10.CommunicationSkills:
theimportanceofforeignlanguagetrainingforselectedemployees
11.Advertising:
howtoselectasuitableagencytohandleacompany’sadvertising
12.Finance:
howtodecidewhethertofloatacompanyonthestock-market
13.Marketing:
theimportancetoacompanyofofferingitsproductsontheworld-wideweb
14.StaffTraining:
howtoevaluatetheeffectivenessofcompanytrainingprogrammes
15.CompanyGrowth:
howtodecidewhenitistherighttimeforabusinesstoexpand
16.PublicRelations:
theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromtheartsandpopularculture
17.Recruitment:
howtoensurethatthebestcandidateforapostisselected
18.InformationManagement:
howtoanalyseandmakeeffectiveuseofinformation
19.Sales:
theimportanceofbrandimageinensuringthatproductsorservicessellwell
20.Technology:
theimportancetoacompanyofkeepingup-to-datewithinternetdevelopments
21.QualityControl:
howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards
22.ProductPromotion:
howtomakeeffectiveuseofthemediawhenpromotinganewproductorservice
23.ProductManagement:
theimportanceofteamworkfortheeffectivemanagementofprojects
24.HealthandSafety:
howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany
25.Technology:
theimportanceofcomputerskillsfortheworkplaceofthefuture
26.Communications:
howtoensurethate-mailisusedappropriatelybystaffforinternalandexternalcommunications
27.StaffDevelopment:
howtoadministerastaffbudgeteffectively
28.MarketResearch:
theimportanceoffindingoutaboutcustomers’habitsandattitudes
29.FinancialManagement:
howtoidentifywaysofreducingcostsinacompany
30.Communication:
howtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompany
31.Communicationskills:
theimportanceofunderstandingculturaldifferenceswhenworkinginaninternationalenvironment
32.PersonnelManagement:
theimportanceofprovidingemployeeswithclearjobdescriptions
33.CompanyGrowth:
howtoensurethatcompanygrowthproceedsattheoptimumrate
34.TimeManagement:
howtomanageaheavyworkloadeffectively
35.HealthandSafety:
theimportancetoacompanyofhavingaHealthandSafetypolicy
36.HumanResources:
howtoensurethatstaffatalllevelsreceiveappropriatefeedbackonindividualperformance
Samples(部分口语试题参考答案)
1、CustomerRelations:
howtomaintaincustomerinterestinacompany’sproducts
Asisknowtoall,itisveryimportantforacompanytomaintaincustomerinterestintheirproducts.Ithinkacompanyshouldtryeverypossiblewaytoretainitscurrentcustomers.
First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.
Allinall,acompanyshouldtryitsutmosttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.
2、Howtofillakeyvacancy
Inordertofillakeyvacancy,acompanywillusuallyfollowthesamestandardprocedure.
Itwillbeginbyproducinganaccuratejobdescriptionofwhatitwouldlikethesuccessfulcandidatetodo.Fromthis,itcanthenproduceaprofileofthisidealcandidate,whichisalistofskills,experience,attributesandsoon.
Havingproducedthisprofile,thecompanymustthendecideonthebestrecruitmentmethodtocaptureacandidatewiththisprofile.Thismightbeaninternaladvertisementoranexternaladvertisementinanewspaper,ontheInternetsay,evenanagencyorperhapsaheadhunter.
Havingdecidedonthebestrecruitmentmethod,theadvertisementsarethenplacedortheheadhuntercontactedandalistofcandidateswillbethendrawnuptobeputthroughthecompany’srecruitmentprocesses.Thismightbeinterviews,psychometrictestsorevenhand-writinganalysis.Thiswillthenproducetheidealcandidateforthecompany.
Thecompanywillthenhavetonegotiatetermswiththiscandidateand,hopefully,thiswillresultintermswhicharebothaffordableforthecompanyandattractiveenoughtogetthecandidatetheywant.
BackgroundInformation
3、CareerPlanning:
howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies
CareerPlanning
Evenafterajobisofferedandaccepted,careerdecisionsmustbemade.On-the-jobexperiencemayaffectthedesiredpath.Aspiringtoachieveapositionabovethepresentpositionisnatural.Theplannedcareerpathtothatpositionmayinvolveeitheraseriesofpromotionswithinthefirmorswitchingtoadifferentfirm.Whileplanningacareerpathisausefulmotivator,theplansshouldbeachievable.Ifeveryoneplannedtobepresidentofacompany,mostplanswouldnotbeachieved.Thiscancausefrustration.Apreferablecareerpathwouldincludeshort-termgoals,sincesomeultimategoalsmaytaketwentyyearsorlonger.Theuseofshort-termgoalscanreinforceconfidenceasgoalsareachieved.
CareerDevelopment:
theimportanceofacquiringarangeofskillsthroughoutyourcareer
Itisimportantapersontohavearangeofskillsinthecourseofhiscareerdevelopment.Whenhehasarangeofskills,heisobviouslymorecompetitivethanthosewhodon’tandthereforehasmorechancesofpromotion.Anditwillbeeasierforhimtofindajoboutsidehiscompanyifheisnotsatisfiedwithhispresentjob.Inaddition,apersonwitharangeofskillsismorelikelytoworkhiswayuptothetopofthecorporateladder.
4、HumanResources:
howtoprovideeffectivesupportfornewmembersofstaff
Training:
Theimportanceofacontinuousprogrammeofstafftrainingwithinacompany
StaffManagement:
howtoachieveandmaintainhighmotivationamongaworkforce
MotivatingEmployees:
Employeestendtobemoresatisfiedwiththeirjobsiftheyareprovided
(1)compensationthatisalignedwiththeirperformance,
(2)jobsecurity,(3)aflexibleworkschedule,and(4)employeeinvolvementprograms.Firmsshouldofferjobsecurity,compensationthatistiedtoemployeeperformance,moreflexibleworkschedules,andmoreemployeeinvolvementprograms.Totheextentthatjobsatisfactioncanmotivateemployeestoimprovetheirperformance,firmsmaybeabletoahigherproductionlevelbyprovidinggreaterjobsatisfaction.
5、MarketingResearch
Managerscannotalwayswaitforinformationtoarriveinbitsandpiecesfromthemarketingintelligencesystem.Theyoftenrequireformalstudiesofspecificsituations.Forexample,Toshibawantstoknowhowmanyandwhatkindsofpeopleorcompanieswillbuyitsnewsuperfastlaptopcomputer.OrBaratCollegeinLakeForest,Illinois,needstoknowwhatpercentageofitstargetmarkethasheardofBarat,howtheyheard,whattheyknow,andhowtheyfeelaboutBarat.Insuchsituations,themarketingintelligencesystemwillnotprovidethedetailedinformationneeded.Managerswillneedmarketingresearch.
Wedefinemarketingresearchasthesystematicdesign,collection,analysis,andreportingofdataandfindingsrelevanttoaspecificmarketingsituationfacinganorganization.Everymarketerneedsresearch.Marketingresearchersengageinawidevarietyofactivities,rangingfrommarketpotentialandmarketsharestudies,toassessmentsofcustomersatisfactionandpurchasebehavior,tostudiesofpricing,distribution,andpromotionactivities.
Acompanycanconductmarketingresearchinitsownresearchdepartmentorhavesomeorallofitdoneoutside.Althoughmostlargecompanieshavetheirownmarketingresearchdepartments,theyoftenuseoutsidefirmstodospecialresearchtasksorstudies.Acompanywithnoresearchdepartmenthastobuytheservicesofresearchfirms.
6、Marketing:
theimportanceofpackagingproductsappropriately
Inrecenttimes,numerousfactorshavemadepackaginganimportantmarketingtool.Increasedcompetitionandclutteronretailstoreshelvesmeansthatpackagesnowmustperformmanysalestasks-fromattractingattention,todescribingtheproduct,tomakingthesale.Companiesarerealizingthepowerofgoodpackagingtocreateinstantconsumerrecognitionofthecompanyorbrand.Forexample,inanaveragesupermarket,whichstocks15,000to17,000items,thetypicalshopperpassesbysome300itemsperminute,and53percentofallpurchasesare
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- BEC 商务英语 高级 口试 应考 提示