英语专业论文A Communicative and Stylistic StudyOf Business Letters.docx
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英语专业论文ACommunicativeandStylisticStudyOfBusinessLetters
ACommunicativeandStylisticStudyOfBusinessLetters
Contents
Abstract………………………………………………………………………………….ⅱ
内容提要…………………………………………………………………………………ⅲ
1.BusinessCommunication
1.1ConceptofBusinessCommunication……………………………………….1
1.2ProcessofCommunication………..……………………………………….1
1.3BasicFormsofCommunicationinBusiness…………………………….5
1.3.1OralCommunication………………………………………………….5
1.3.2WrittenCommunication…..…………………………………………..6
1.3.3Non-VerbalCommunication………………………………………8
1.4GoalsofBusinessCommunication……………………………………….9
1.4.1ReceiverUnderstanding………………………………………………9
1.4.2ReceiverResponse…………………………………………………..10
1.4.3FavorableRelationship………………………………………………11
1.4.4OrganizationalGoodwill…………………………………………….11
1.5BusinessCommunicationPrinciples………………………………12
1.5.1Clearness….…………………………………………………………13
1.5.2Conciseness..…………………………………………………………17
1.5.3Correctness..………………………………………………………….18
1.5.4Concreteness.………………………………………………………...20
1.5.5Courtesy...……………………………………………………….…21
1.5.6Consideration….……………………………………………………..24
1.5.7Completeness….……………………………………………………..25
2.AnOverviewofBusinessLetters
2.1DefinitionofBusinessLetters..................................................……………28
2.2RolesofBusinessLetters..................................….……………28
3.StylisticFeaturesofBusinessLetters
3.1GeneralViewsonStyle................................................……………………..42
3.2GeneralStylisticFeaturesofBusinessLetters………………………….43
3.3LexicalFeatures............................................................………………….43
3.3.1HeavyUseofFamiliarWords.………..…..………………………….43
3.3.2ExtensiveUseofAbbreviations......…...................….………………...45
3.3.3EliminationofBusinessClichés………..…........……………………..48
3.3.4EconomyofWords.......…..…………….…….……….………………51
3.3.5PreferenceforPositiveWordstoNegativeWords……........………53
3.3.6AvoidanceofSexistWording…………………………………………54
3.3.7UseofConcreteratherthanAbstractWords……………………….56
3.4SyntacticalFeatures........................................................….…….57
3.4.1VariationinSentenceLength..……………………………….….57
3.4.2UseoftheActiveVoice………………………………………...58
3.4.3UseofParallelStructures………………………………………60
3.4.4UseofDependentClauses.……………………………………..61
3.4.5AvoidanceofMisplacedModifiers……………………………63
3.4.6AvoidanceofDanglingModifiers..…………………………...63
3.5ParagraphicalFeatures................................................………………….…64
3.5.1ParagraphLength….……………...........….…………………..65
3.5.2ParagraphUnity......…......................….…………………………65
3.5.3ParagraphCoherence...........……………………………………...66
3.5.4ParagraphingoftheBodyofBusinessLetters...........……….66
Conclusion………………………………………………………………………68
Bibliography…………………………………………………………………………69
Acknowledgements
IwouldliketogivespecialthankstomysupervisorProfessorZhangChunhongforhiscontinuousguidancefromthepreparationtothecompletionofthisthesis.ProfessorZhangdevotedmuchofhisprecioustimescrutinizingmythesischapterafterchapter.Withouthishelp,Icouldnothaveachievedanythingdesirable.
IalsowouldliketoshowmydeepgratitudeforallthefacultymembersinSIFT’sLanguageSchool,whoseexcellentscholarshiphasmademytwoandhalfyearsofstudyanunforgettableexperienceinmylife.
Mysincerethanksalsogotomyroommatesandfriends,whoarealwaysreadytooffermetheirenthusiasticassistanceandencouragement.
Finally,Iwishtothankmyparents,foralwaysbeingclosetome,standingbyme,givingmestrengthandmotivation,andsomuchmore.
Abstract
Withtheimpetusofeconomicglobalization,internationaltradeiswitnessingrapidprogress.Worldeconomiesarebecomingincreasinglyinterconnectedandinternationaltradeisnolongeramatterofbilateraleconomicactivitybetweencountries.Businessletters,anactivelyoperativemeansofcommunicationusedinoverwhelmingnumbers,areacknowledgedasanindispensablepartofinternationalbusinessevermorepopularlyeveninthisageofelectroniccommunication.
Thewriterofthisdissertationtargets“businessletters”asthemaintopic,hopingtoexplorethissubject,whichissofarunder-studiedyetdeservesgreaterresearchingefforts,fromabusinesscommunicationperspective,withparticularemphasisontheirstylisticfeatures.
Thisthesisconsistsofthreechapters.InChapterⅠ,thewriterexpoundsthebasictheoriesonbusinesscommunication,includingitsconcept,process,goals,basicformsandprinciples.ChapterⅡisdevotedtotheessentialsofthebusinessletter,coveringitsdefinition,parts,categorization,rolesandformat,topreparethegroundforthedetailedanalysisinthefollowingchapter.ChapterⅢpresentsacomprehensivestylisticanalysisillustratedandsupportedbyalaboriously-selectednumberofexamples.Thischapterprobesintonotonlythegeneralfeatures,butalsothelexical,syntacticandparagraphicalfeaturesofbusinessletters.
Keywords:
BusinessCommunication,BusinessLetters,Style
内容提要
随着全球经济一体化进程的推动,国际商务向前迅疾发展,企业之间相互联系与沟通的机会越来越多,国际贸易越来越趋向多边化。
全球经济一体化期待商务沟通无障碍。
商务书信作为商务沟通的一种方式,越来越成为商务活动中不可缺少的一部分。
由此,本文选定“商务书信”作为研究对象,分析了其构成、作用等,并着重从商务沟通及文体角度分析其特点,使商务书信语言更加有效地传递信息以达到有效沟通的目的。
本文分三章。
第一章分析了商务沟通的基本理论,包括商务沟通的概念、过程、基本形式、目标及其准则。
第二章介绍了商务信函的定义、构成、分类、作用等理论知识,为下一章具体分析其文体特点做了铺垫。
第三章是本文论述重点。
本章结合大量例子对商务书信的文体特点进行全面细致的分析,包括其文体的基本特点、词法特点、句法特点及段落特点。
关键词:
商务沟通商务书信文体
ChapterⅠBusinessCommunication
1.1ConceptofBusinessCommunication
Althoughbusinesscommunicationhasitsspecificapplication,differingtoacertaindegreefromotherformsofcommunication,itdoessharesomethingincommonwithcommunicationingeneral.Inordertohaveabetterunderstandingofbusinesscommunication,wemust,firstofall,makecertaintheconceptsofbusinessandcommunication.
Businessistheactivityconductedbyorganizationsofpaidpeopleworkingtogethertoproduceandmarketgoodsandservicesforprofit.
Communicationistheprocessofexchanginginformationandmeaningbetweenoramongindividualsthroughwritten,oral,andnonverbalmessages.
Sobusinesscommunicationcanbedefinedasaprocessoftransmittingmeaningsthroughwritten,oral,andnonverbalmessageswithinorbetween/amongorganizationsofpaidpeopleworkingtogethertoproduceandmarketgoodsandservicesforprofit.[1]
1.2ProcessofCommunication
Communicationisusuallydescribedasaflowofmessages,throughachannel,betweenasenderandareceiver,whichcanbebrokenintosixphrases:
sender’sidea,messageencoding,messagetransmission,messagereceipt,messagedecoding,andreceiver’sfeedback,asFigure1.1[2]illustrates:
Figure1.1Thecommunicationprocess
Sender’sidea
Theprocessofcommunicationbeginswhenthesender—thepersonwithwhomthemessageoriginates—hasanidea.Theformoftheideawillbeinfluencedbycomplexfactorssurroundingthesender:
mood,frameofreference,background,culture,andphysicalmakeup,aswellasthecontextofthesituationandmanyotherfactors.
Encoding
Thenextstepinthecommunicationprocessinvolvesencoding,convertingtheideaintowordsorgesturesthatwillconveymeaning.Thisprocessalsoencompassesselectingandorganizingthecontentofthemessage.Thesender’sprimaryobjectiveistoencodethemessageinsuchawaythatthemessagereceivedisascloseaspossibletothemessagesent.Knowledgeofthereceiver’seducationallevel,experience,viewpoints,andotherinformationaidsthesenderinencodingthemessage.Iftheinformationaboutthereceiverisunavailable,thesendercanputhimselforherselfinthereceiver’spositiontogainafairlyaccurateinsightforencodingthemessage.Obviousbreakdownsinthecommunicationprocessattheencodingstageoccurifthesenderuses
·wordsnotpresentinthereceiver’svocabulary.
·ambiguous,nonspecificideasthatdistortthemessage.
·nonverbalsignalsthatcontradicttheverbalmessage.
Channelsformessagetransmission
Toincreasethelikelihoodthatthereceiverwillunderstandthemessage,thesendershouldcarefullyselectanappropriatechannel.Therearethreetypicalcommunicationchannels.
·Two-way,face-to-face:
Informalconversations,interviews,oralreports,speeches,andteleconferences.
·Two-way,not-face-to-face:
Telephoneconversationsandinter-companyannouncements.
·One-way,not-face-to-face:
Writtendocumentssuchasletters,memos,reports,andpressreleasessenttraditionallyorelectronically(electronicmail,fax,voice-mail).
Channelselectionisofgreatimportancebecauseaninappropriatechannelcancausethemessagetobemisunderstoodandcanadverselyaffecthumanrelationswiththereceiver.Forexample,foraverycomplexsubject,asendermightbeginwithawrittendocumentandfollowupwithaface-to-facediscussionafterthereceiverhashadtheopportunitytostudythedocument.Writtendocumentsarerequiredwhenlegalmattersareinvolvedandwrittenrecordsmustberetained.Aface-to-facemeetingisamoreappropriatechannelforsendingsensitive,unpleasantmessages.
Messagereceived
Forcommunicationtooccur,thereceivermustfirstgetthemessage.Ifthesendersendsaletter,thereceiverhastoreaditbeforeunderstandingit.
Decoding
Thedestinationofthemessageisthereceiver,whosetask
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