最新高中英语阅读理解时文广告解题技巧及练习题含答案及解析.docx
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最新高中英语阅读理解时文广告解题技巧及练习题含答案及解析.docx
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最新高中英语阅读理解时文广告解题技巧及练习题含答案及解析
最新高中英语阅读理解(时文广告)解题技巧及练习题(含答案)及解析
一、高中英语阅读理解时文广告类
1.阅读理解
Yourcreativityandideascanhelpotherteachers.Submityourartlessonplanoractivitytoday.Don'tforgettoincludeadditionalresourcedocumentsoraphoto.
WetChalkPaintingGrades:
K-4th
LessonPlanObjectives:
Developmentoffinemotorskills(协调性)andcreativelyexpressingthechild'sideasandthoughtsbyanewmedium.
MaterialsNeeded:
Coloredchalk,water,drawingpaper,sponge,andnewspapers.
LessonProcedure:
Dipthecoloredchalkintowateranddrawonthepaper.Anotherwayistoputthedrawingpaperonnewspapers,dampenitwithawetsponge,andthendraw.
Submittedby:
Jack
SidewalkDrawingGrades:
K-5th
LessonPlanObjectives:
Developmentofthecreativeprocessbydoingartisticdrawingsinanewwayanddevelopmentoffineandgrossmotorskills(全身协调性).
MaterialsNeeded:
Sidewalkoroutdoorchalkandlotsofsidewalk.
LessonProcedure:
Givethechildrenthechalkandletthemdrawwhatevertheychooseonthesidewalk.Youmayalsoconsiderusingthisinteachingsomeotherlessons(i.e.science).
Submittedby:
Peter
Rose-ColoredLorgnetteGrades:
Any
MaterialsNeeded:
Halfaneggcarton(包装盒),scissors,glue,coloredpaper,scotchtape(通明胶带)andaseveninchstick.
LessonPlanObjectives:
Childwillconstructanobjectthatallowsthemtoviewtheworldinavarietyofcolorsandwilllearnwhycertainobjectsintheircoloredenvironmentlookthewaytheydowhencertaincolorsaremixed.
LessonPlanProcedure:
Cutwindowsinthebumpsofhalfaneggcarton.Gluecirclesofcoloredcellophaneoverthewindowswithrubbercement.Tapeonastickforaholder.
Submittedby:
Jennifer
(1)WhichartlessonplanispresentedbyJennifer?
A.WetChalkPainting.
B.SidewalkDrawing.
C.Rose-ColoredLorgnette.
D.RainbowFan.
(2)WhatcommonmaterialdoesWetChalkPaintingandSidewalkDrawingrequire?
A.Scissors.
B.Chalk.
C.Stick.
D.Sponge.
(3)Rose-ColoredLorgnetteisaimedat___.
A.encouragingthechildtopaintatwill
B.developingthechild'smotorskills
C.expressingthechild'sideasandthoughts
D.betteringthechild'sunderstandingofcolors
【答案】
(1)C
(2)B
(3)D
【解析】【分析】本文是一篇应用文,介绍了三种美术课程的信息。
(1)考查细节理解。
根据Rose-ColoredLorgnetteGrades:
Any部分中的“Submittedby:
ennifer”由Jennifer提出,可知,Rose-ColoredLorgnette是由Jennifer提出的。
故选C。
(2)考查细节理解。
根据WetChalkPaintingGrades:
K-4th部分中的“MaterialsNeeded:
Coloredchalk,water,drawingpaper,sponge,andnewspapers.”所需材料:
彩色粉笔、水、图画纸、海绵和报纸;以及SidewalkDrawingGrades:
K-5th部分中的“MaterialsNeeded:
Sidewalkoroutdoorchalkandlotsofsidewalk.”所需材料:
人行道或户外粉笔和大量的人行道)可知湿粉笔画和人行道画需要粉笔。
故选B。
(3)考查细节理解。
根据Rose-ColoredLorgnetteGrades:
Any部分中的“LessonPlanObjectives:
Childwillconstructanobjectthatallowsthemtoviewtheworldinavarietyofcolorsandwilllearnwhycertainobjectsintheircoloredenvironmentlookthewaytheydowhencertaincolorsaremixed.”课程目标:
让孩子建构一个物体,让他们以不同的颜色来观察世界,并让他们了解为什么某些物体在有颜色的环境中会呈现出不同的颜色,可知,Rose-ColoredLorgnette旨在提高孩子对颜色的理解。
故选D。
【点评】本题考点涉及细节理解题型的考查,是一篇广告类阅读,考生需要准确捕捉细节信息,并结合题目要求,从而选出正确答案。
2.阅读理解
YellowstoneNationalParkistheflagshipoftheNationalParkServiceandafavoritetomillionsofvisitorseachyear.Theparkisamajordestinationforallmembersofthefamily.Bydrivingthegrandlooproad,visitorscanviewtheparkfromthecomfortoftheirvehicleandalsotakearestatoneofthemanyroadsidepicnicareas.
Howmuchistheentrancefee?
$25-Private,noncommercialvehicle;
$20-Motorcycleorsnowmobile(winter);
$12-Visitors16andolderenteringbyfoot,bike,ski,etc.
Thisfeeprovidesthevisitorwitha7-dayentrancepermitforbothYellowstoneandGrandTetonNationalParks.
A$50parkannualpassprovidesentranceforasingleprivatenon-commercialvehicleatYellowstoneandGrandTetonNationalParks.The$10InteragencySeniorPass(62andolder)isalifetimepassavailabletoU.S.citizensorpermanentresidents.
Wherecanyoustay?
InsideYellowstone,youcanchoosetostayinmodernorhistorichotelsandcabinsinsidetheparkliketheOldFaithfulInn,theworld'slargestlogstructure.Forthosewhowanttobealittleclosertonature,thereare12campgroundswitharangeofservicesfromprimitivepittoiletstoshowerandlaundryfacilities.There'salsoRVcampingwithandwithoutdumpingstations.
StayingoutsidetheparkgivesyouuniqueOldWestexperiencesbutstillkeepsyouclosetoparkattractions.
Ifyou'retakingaroadtriptoYellowstone,you'llwanttocheckoutourHotelsandCabinsOnTheRoadsection.
(1)Theentrancefeeslistedonthewebpagedon'tapplyto_______.
A. temporaryresidentsintheUSA
B. vehiclesinvolvingbusinessactivities
C. visitorsoutofacertainagerange
D. privatemotorcyclesandsnowmobiles
(2)WhatareyoulikelytoacquireintheOldFaithfulInn?
A. Uniqueoldwestexperiences. B. Primitivepittoiletsandshower.
C. Knowledgeoforiginofthepark.
D. RVcampingwithdumpingsites.
(3)Wheredoesthepassageprobablycomefrom?
A. Amagazine. B. Atextbook. C. Anotice. D. Atravelguide.
【答案】
(1)B
(2)C
(3)D
【解析】【分析】本文是一篇应用文,介绍了黄石公园的门票以及可以选择的住宿及游玩的地方。
(1)考查细节理解。
根据小标题“Howmuchistheentrancefee?
”下分别列出了私家非商务车入园的价格,摩托车或雪地车(冬季)入园的价格以及16岁以上的人步行、骑自行车或带滑雪板入园的价格,没有涉及到商务车入园的价格。
故选B。
(2)考查推理判断。
根据 Wherecanyoustay?
部分中的“InsideYellowstone,youcanchoosetostayinmodernorhistorichotelsandcabinsinsidetheparkliketheOldFaithfulInn,theworld'slargestlogstructure.”在黄石公园里边,你可以呆在像theOldFaithfulInn这样的旅馆里,有现代的、历史的旅馆和小棚屋。
,由其中的historic及morden可知,我们有可能从这些建筑中了解公园的起源。
故选C。
(3)考查推理判断。
纵观全文可知,本文介绍了黄石公园的门票及游玩住宿的地方,并且主要是提供给大家一些信息,所以应出自于与旅游指南。
故选D。
【点评】本题考点涉及细节理解和推理判断两个题型的考查,是一篇介绍类阅读,考生需要准确捕捉细节信息,并根据上下文进行逻辑推理,从而选出正确答案。
3.阅读理解
Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.Whiletraditional,"paid"media,suchastelevisioncommercialsandprintadvertisements,stillplayamajorrole,companiestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreate"earned"mediabywillinglypromotingittofriends,andacompanymayleverage"owned"mediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.Thewayconsumersapproachtheprocessofmakingpurchasedecisionsmeansthatmarketing'simpactstemsfromabroadrangeoffactorsbeyondconventionalpaidmedia.
Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorforusers'responses.Butinsomecases,onemarketer'sownedmediabecomeanothermarketer'spaidmedia--forinstance,whenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthatenvironment.Thistrend,whichwebelieveisstillinitsinfancy,effectivelybeganwithretailersandreavelproviderssuchasairlinesandhotelsandwillnodoubtgofurther.Johnson&Johnson,forexample,hascreatedBabyCenter,astand-alongmediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincome,thepresenceofothermarketersmakesthesiteseemobjective,givescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompaniesmarketing,andmayhelpexpandusertrafficforallcompaniesconcerned.
Thesamedramatictechnologicalchangesthathaveprovidedmarketerswithmoreandmorediversecommunicationschoiceshavealsoincreasedtheriskthatpassionateconsumerswillvoicetheiropinionsinquicker,morevisible,andmuchmoredamagingways.Suchhijackedmediaaretheoppositeofearnedmedia:
anassetorcampaignbecomeshostagetoconsumers,otherstakeholders,oractivistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocialnetworks,forinstance,arelearningthattheycanhijackmediatoapplypressureonthebusinessthatoriginallycreatedthem.
Ifthathappenspassionateconsumerswouldtrytopersuadeotherstoboycottproducts,puttingthereputationofthetargetcompanyatrisk.Insuchacase,thecompany'sresponsemaynotbesufficientlyquickorthoughtful,andthelearningcurvehasbeensteep.ToyotaMotor,forexample,alleviatedsomeofthedamagefromitsrecallcrisisearlierthisyearwitharelativelyquickandwell-orchestratedsocial-mediaresponsecampaign,whichincludedeffortstoengagewithconsumersdirectlyonsitessuchasTwitterandFacebook.
(1)Consumersmaycreate"earned"mediawhentheyare________.
A. obsessedwithonlineshoppingatcertainWebsites
B. inspiredbyproduct-promotinge-mailsenttothem
C. eagertohelptheirfriendspromotequalityproducts
D. enthusiasticaboutrecommendingtheirfavoriteproducts.
(2)TheauthorindicatesinPara.3thatearnedmedia________.
A. inviteconstantconflictswithpassionateconsumers
B. canbeusedtoproducenegativeeffectsinmarketing
C. mayberesponsibleforfiercercompetition
D. deserveallthenegativecommentsaboutthem
(3)ToyotaMotor'sexperienceiscitedasanexampleof________.
A. respondingeffectivelytohijackedmedia
B. persuadingcustomersintoboycottingproduct
C. cooperatingwithsupportiveconsumers
D. takingadvantageofhijackedmedia
【答案】
(1)D
(2)B
(3)A
【解析】【分析】本文是一篇应用文,介绍了有关earnedmedia(口碑媒体)、HijackedMedia(劫持媒体)、paidmedia(自有媒体)的概念和特点。
(1)考查细节理解。
根据第一段中的“Consumerspassionateaboutaproductmaycreate“ear
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