剑桥商务英语BEC中级口语讲义1.docx
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剑桥商务英语BEC中级口语讲义1.docx
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剑桥商务英语BEC中级口语讲义1
BEC中级口语
主讲:
陈娟
第一课时
I、HowtolearnInternationalBusinessEnglish?
怎样学习国际商务英语?
掌握一定的商务英语词汇、短语和句型。
(1)词汇方面
commercial
e.g.TheTVshowwasinterruptedbytoomanycommercials.
prospect
e.g.Hecalledonsomeprospectsbutfailedtomakeasale.
make
e.g.TheseproductsareofChinesemake.
Thefactorymanufacturedfivemakes(n.牌子,型号)oftractors.
(2)短语方面
softselling hardselling
Somesalespeopleadoptadirect‘hardsell’approach,whileothersuseamoreindirect‘softsell’approach.
haveabadyear
Thecorporationishavingabadyearanditwillprobablybenecessarytodismissafewofficestaff.
breakinto/penetratethemarket
Thereischancethatwe’llmanagetobreakintotheUKmarket
(3)句型方面
Iamwritingtoyouconcerning…Youcan’tmissit.Ican’tagreemore.Itmayhaveslippedyourmind,but…Youcanalwaysreachmeatthenumber…Wewouldverymuchappreciateitifyoucould…Inotedwithinterestyouradvertisementfor…Yes,that’strue,butontheotherhand…That’sexactlywhatIthink.Maybe,butdon’tyouthink…?
Youarewantedonthephone.Asrequested,weencloseforyourattention…
(4)旧词“新义“
honour
e.g.:
Allcreditcardshonouredhere.
Thebankhonouredthischeque.银行接受这张支票。
cover
e.g.Ihavegotmyselfcoveredagainstfire.我得到火灾的补偿。
Coverage有效范围
royalty
e.g.Besidescopyright,thewritergota10percentroyaltyonsales.Thetechnologytransferfeeshallbepaidinroyalties.
(5)同义词、近义词、相似词的辨析。
1)chairman,president,CEO,ManagingDirector,GeneralManager.
2)dealer,merchant,trader,businessman,distributor.
3)deputy['depjuti],vice-,associate,assistant.
4)discharge,unload,land
5)discount,reduction,rebate,allowance.
*熟悉世界贸易组织。
*熟悉国际商务英语有关行业的基本术语及其内涵意义。
*学习国际商务常识,略知相关专业知识。
*密切了解国际商务最新动态。
Sometopic:
Teamwork,Entertainingaclient,Brandpower,Newpremises,Healthandsafety,Businesstravel,Marketingdisasters,Goingglobal是BV常考的商务专题。
下面以Brandpower举例说明:
1.掌握商务词汇短语
E.g.tobuy/develop/launch/sell/test/own/stretch/damageabrand
E.g.brandimage/leader/loyalty/name商标名称,牌子/power/stretching
品牌形象(BrandImage)是指消费者基于能接触到的品牌信息,经过自己的选择与加工,在大脑中形成的有关品牌的印象总和。
品牌忠诚度(brandloyalty)是指消费者一贯地购买某特定品牌的倾向,其衡量方法包含行为与心理态度两者之综合考量,且对于耐久财与非耐久财的衡量方法亦有所...
领导品牌,畅销品牌brandleader
所谓品牌力(BrandPower)是指这个品牌在市场竞争中形成的能量,对消费者购买决策的影响程度以及参与市场竞争的能力
所谓品牌扩张(Brandstretching),是指现有品牌进入完全不相关的市场(Brandstretchingreferstotheuseofanestablishedbrandnameforproductsinunre...
2.掌握相关商务知识
E.g.Explainwhyyoubroughtoneoftheproducts.
strongsenseofbrandloyalty
reasonableprice
goodafter-salesservice
reliabilityoftheproduct
goodandconsistentquality
user-friendly(容易操作的,好用的)design
goodvalueformoney
instyle流行
II
Howtoanswerquestions
Examplequestion:
Whatdeterminesthepriceofaproduct?
Exampleanswer:
●Thepriceofaproductisinfluencedbythecosts.
●Thisisbecausefirmshavetochargeapricewhichisgreaterthancoststomakeaprofit.
●Howeverintheshortrunafirmmaysellaproductataloss.Thismaybetogainmarketshareorbecausetheproductisstillattheintroductionphaseandhashighresearchandlaunchcosts.
●Overallitdependsonwhetherweareconsideringashortorlongtermpricingpolicy.Firmsmaybewillingtomakealossintheshortrun.Itwillalsodependontheobjectivesofthefirm.Somepublicsectororganisations,e.g.maysimplytrytocovercosts.
Practiceintheclass:
Question:
Shouldfirmstraintheiremployees?
Answer:
Astothistopic,asfarasIamconcerned,thereare3thingstoconsider.
BytrainingtheiremployeesfirmsmaybeabletoincreasetheirprofitsBECAUSEtrainedstaffarelikelytobemoreproductiveandmakelessmistakes.
EmployeesmightalsobemoremotivatedBECAUSEtheymightbeabletoundertakemoreinterestingworkandBECAUSEmanagersareshowingthattheyvaluetheirstaff(whichcansatisfytheiresteemneeds).
HOWEVERtrainingcostsmoneyandisnotalwayssuccessful.Itcanalsoleadtoalossofproductionwhilestaffarebeingtrained.
OVERALL,managementwillhavetoweighupthepotentialbenefitsagainstthecosts.If,forexample,thefirmhasthenecessaryresources,thetrainingisrelativelycheapandislikelytoleadtosignificantincreasesinproductivityandprofitabilitythefirmlikelytoinvestinit.If,ONTHEOTHERHAND,thefirmlacksthenecessaryfinanceandstaffalreadyhavetheskillsrequiredthentrainingisLESSLIKELY.
第二课时
第一讲
ⅠConversation
PART1:
Exchangepersonalinformation
Thispartaimstopreparethecandidateforphase1ofthespeakingtest,whichtakestheformofaninterview,witheachcandidatetalkinginturntotheexaminer.Thisinvolvesthecandidateansweringquestions,respondingtoacommentorparticipatinginanexchangeorgreeting.
Activity1:
Askingeachother’sname(includingspelling),hometown,occupation,hobbies
Furtherprobing:
describeyourhometown(location,city,town,village)climate,population,etc.
Furtherprobing:
describeyouroccupation/ormajor(ifstudent),likesanddislikesaboutyouroccupation.
Furtherprobing:
askingeachotheraboutmaritalstatus/withorwithoutboyfriend/girlfriend.
Askingforopiniononmarried/singlelife,whichisbetter?
Furtherprobing:
askingeachotherabouthobbies.
PossibleQuestions
SuggestedAnswersandNote
1)What’syourregistrationnumber?
✧Myregistrationnumberis…
2)What’syourname?
Howdoyouspellyourname?
Howdoyouspellyourfamilyname/surname/lastname?
✧Mylastnameis…
✧Mygivennameis…,butmyfriendsalwayscallme…,myEnglishname.
✧Youcancallme…,ifyoulike/wish.
✧nickname
3)Whereareyoufrom?
Wouldyousayit’sagoodplacetolivein?
(Why?
)
Doyoulikelivingin…?
Wherewouldyoulikeratherlive…or…?
(Why?
)
Doyouthinkitwouldbebettertolivein…or…?
(Why?
)
✧Weather
✧Transportation
✧Environment
✧Housing
Housesarepriceyinthisarea.
✧Nightlife(exciting,dynamic)
✧Localpeople
✧Localgovernment
✧Jobopportunities
✧Resorts(skiing)
✧Atmosphere
✓sellingpoints
PossibleQuestions
SuggestedAnswersandNote
4)Doyoucomefromalargefamilyorasmallfamily?
Canyoutellmeabitabout…inyourfamily?
✧Extendedfamily
✧Nuclearfamily
5)Doyouworkorareyouastudentin…?
Whatdoyoudo?
Whatdoyoustudy?
What’syourmajor?
Whatdoyoulikemostaboutyourjob?
(Why?
)
Whatdoyoulikemostaboutyourstudies?
(Why?
)
✓Majorv.
Imajoredin…,andminoredin…
✧EversinceIwasachild,Iwasinterestedin…
✧JobSatisfaction
✧Interesting&challenging
Travelingopportunity
Training(careerdevelopment)
Financialbenefits
FreeTime
Doyouhavemuchfreetime?
Howdoyouspendyourfreetime?
Whatdoyoudoinyourfreetime?
What’syourhobby?
Whydoyoulike…?
Isthereanyparticularreasonwhyyouenjoy…?
Whendidyoufirsttakeup/start…
(Whydidyoustartthen?
)
✧Particularreason
✧Cultivateahobby
✧It’snevertoolatetotakeahobby.
---Churchill
✧Outdooractivities:
Sports:
tennis/golf/baseball/attendthegym/fitnesscenter
✓Workout=exercise
✧Rechargethebattery:
Attendatrainingcourse
Readvariousbooks,forexample…
✧Chatonline
WatchTV
(passiveviewer)TV=one-eyedmonster
ads(advertisementadvert)
✓Commercial
✓Teleplay
✓Educationalprograms
✓Amusementprograms
✧Music:
classical/light/pop/jazz/blues
folk
✧Finearts
Abstractpainting/oilpainting
✓Iamfondoftraveling.Travelingisagoodwayoflearningandagoodwayofcommunicatingwithotherpeople.
✓No,Idon’thavemuchfreetime,becausesomanywonderfulcoursesarefixed.
✓Ipreferdoingexercises,(mostoftime)I’dliketoattendthegymorgotothefitnesscenters.Iftimeisenough,I’llreadvariousbooks.
ⅡConversation
PossibleTopics&Questions
SuggestedAnswersandNote
Transport
Howdidyoucomeheretoday?
Howdidyoutraveltothetest?
Didyoucomeherebybus?
Ifyoucouldtravelbyanyformoftransportyouwant,whatwouldyouchoose?
(Why?
)
Whichformoftransportwouldyouliketotravelby?
Howdoyouthinkyouwilltraveltoworkin15years’time?
Howdoyouthinkyouwilltraveltowork15yearsfromnow?
✧Bus/taxi/cab/privatecar/subway/
Tubeunderground/tram
time/safety/money
✧lightway/subway/airport
✧Itwouldbefastdevelopingin15yearstimeandwillcovereverywhereinBeijing.Itwillbereallyconvenient.
Hotels
Whatkindofaccommodationdoyouusuallystayinwhenyougoonholiday?
Doyoustayinahoteloranapartmentyouareonholiday?
Whatkindsoffacilitiesdoyouthinkhotelsoughttoprovideforbusinesspeople?
(Why?
)
Doyouthinkcompaniesshouldpayfortheirstafftostayinexpensivehotelsonbusinesstrips?
(Why?
/Whynot?
)
Shouldpeoplestayinexpensivehotelsonbusinesstrips?
(Why?
/Whynot?
)
✧hotel/motel/villa/apartment/flat(BrE)/dorm
✧citybreaks,beachholidays
sun-tanned/fast-tannedcenter
✧campingcamportent
✧Hitchhiking,hitchhiker(takeagapyear)
✧Domestictravel
✧Sightseeing
✧Hi-tech,LocalAreaNet,internet,databasesystem,fax
✧Wellequippedconferenceroom,
sound-proof
multi-functionhall
video-conferencing,tele-conferencing
✧Itdepends(onthedifferentcircumstances).
Ifyoufixadealwhichisworth$1000000,inthatcase,yourcompanywillpayforyoutolive…
Ifyougothereforonly$2,it’simpossible.
PossibleTopics&Questions
SuggestedAnswersandNote
Job
Whatkindofjobwouldyouliketodomost?
(Why?
)
Whatwouldyouridealjobbe?
Whatkindofjobdoyoulike?
Should
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