Venture Capital Business PlanFinal version.docx

Venture Capital Business PlanFinal version.docx

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VentureCapitalBusinessPlanFinalversion

EliterEnglishEducationCompanyinChina

AVentureCapitalPlan

EliteEnglishEducationisanewEnglisheducationcompanyinChina.Thetargetmarketisthewhitecollarincompanies,notkidsandteenagersorcollegestudents.

CompanyOverview

MissionStatement

EliteEnglishEducationprovidesWorkplaceEnglishandGeneralEnglisheducationtothewhitecollarinChina.OurclientsarethosewhosegoalisfocusonimprovingEnglishforcareerpurpose.Weprovidebusyclientsflexiblestudyplansandthemostprofessionaltrainingguides.WestrivetohelpclientsimprovetheirskillsinEnglishcommunication.

Background

EnglisheducationandtraininginChinaisasunriseindustry.Inparticular,BusinessEnglisheducationmarketinChinahasgreatpotential.ChineseinternationalizationprovidesagoodopportunityforBusinessEnglisheducationandtrainingindustry.Theglobaleconomyisbecomingmoreintegrated,makingEnglishtheuniversallanguageforsuccessinbusiness.MoreandmorecompaniesrequiretheiremployeestobeabletouseEnglishprofessionally.EnglishskillshavebecomemorecrucialthaneverbeforeinChina–especiallytomoveupthecareerladder.

InSep.2006,thecompanyofNewOrientalwassuccessfullylistedinNewYorkStockExchange,andmeanwhile,GlobalIELTSGroupgainedaninvestmentofCNY200millionfromSAIFPartners.

EliteEnglisheducationhasidentifiedauniquenicheintoday'sbusyeconomy.TheeducationmarketinChinaisverylargeandstilllackofdevelopment.Evenintheeconomydownturnin2008,theBusinessEnglisheducationandtrainingindustrystillhaveagoodnumberonitsquartersreport.Buildingupadvantageintheseverecompetitionenvironmentbecomesmoreimportant.AndmanywhitecollarschoosetoprovidetheirEnglishcommunicationskills.

DescriptionofServices

EliteEnglishEducation（EEE）isaserviceprovider.Wewilldoatestbeforetheclassstartandtheclientsknowclearlytheirstartpoint.Coursesarecustomizedtomeetclients`specificlearningrequirements.Clientshavetheflexibilitytoadjuststudytimeaccordingtopersonalandworkrequirements.Ourindustry-specificcourseshavetopicsrangingfrombankingtologisticstohospitality;we’llmakesureclientsmastertheskillscriticaltosuccessintheirindustry.WeprovideFriendlyandSociableEnvironment.SocialClubsofferafunnyandinteractivewayforclientstofurtherimprovetheirEnglishcommunicationskills.AllteachersinEEEareuniversitygraduatesandholdinternationallyrecognizedTEFL（TeachingEnglishasaForeignlanguage）,andtheymustalsopassanEEETeacherTrainingCourse.

MarketAnalysis

EliteEnglishEducationisinamonopolisticallycompetitivemarket.Differentservicesprovidedinthisindustry.Weareengageinbuildingupatopprofessionalbusinesseducationreputation.Ourclientsareelitesfromdifferentbusiness.ComparetootherEnglisheducationinstitutionsthatprovidekids,teenagersandcollegestudentsEnglisheducation,weprovideonlybusinessEnglisheducation.WefocusontheEnglishcommunicationskillsinworkplaceandgeneratelife,notforExamination.Wehavesomemaincompetitorsinthemarket.TheyareEF,WEBIN,WallStreetEnglish,OnlyEducation,Longre,NeworldEducationandNewOriental.Fromthecompetitiveanalysistable,wecanfoundthatEEEhaveadvantagesinlowexpenseandcustomizedclass.

CompetitiveAnalysis

GuaranteedTopQualityService

Economic

customizedclass

smallclass（<=15）

ClassDesignforemployee

ClassDesignforExamination

Advitisement

EliterEnglishEducation

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EF

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WEBIN

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WallStreetEnglish

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OnlyEducation

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Longre

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NeworldEducation

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NewOriental

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MarketingPlanandStrategy

EEECompanyisanEnglishlanguagetrainingcenterinChina.Wecanbuildupourcorporatebrandbyusingouruniqueandadvantageaspects.WehaveconfidencethatwecansetourcorporateimageinthreeyearsinChina.NowwecanseeEEECompanydifferentiateitselffromcompetitorsbytheseaspectsbelow:

First,ourtargetcustomersarewhitecollar,notstudentsincollegesorhighschool.OursurveyimpliesthattheEnglishlanguagetrainingmarketforstudentsisalmostfull,evenbecomingtheoligopolymarket.Butthewhitecollartrainingmarketstillhaspotential.Itismuchbettertoentryanewareathanaheavilycompetitivearea.Thequestionnairesshowthat60%whitecollarsprefertoenhancetheirEnglishlanguageskilliftheyhadtimeandthinkthepriceisreasonable.Asweknow,therearemoreandmoreforeignbusinessandforeigntradingcompaniesinChina,thusEnglishlanguagetrainingforwhitecollarespeciallyinthosecompaniesbecamemoreandmorepopular.

Second,ourcourseplansaremoreattractivethanthoseofotherexistingEnglishlanguagetrainingcenters,suchasLinguaphoneandWallstreetEnglish.Thereasonsareasfollows,

（1）weofferveryflexiblescheduleforwhitecollars.Asmentionedquestionnairesabove,ouraimedcustomers’studyplansarealwaysinterruptedbylongovertimeworkorlotsofmeeting.Buttheproblemissolvedhere.Thewhitecollarcanchoosetohaveclasseitherinweekdaysorinweekends.Soourstudyplanwillnotoverlapthecustomers’importantmeeting,datingandotherthings.

（2）Weofferveryinterestingclassesthatmostofthetrainingcontentsaretopics,notboringtextbook.MostwhitecollarsareinterestedinEnglishstudyingandtheycanrelaxthemselvesbyinterestingstudying.Inthequestionnaires,wecanseethatsomewhitecollarsdonotwanttotakeEnglishclassbecauselearningishardforthemafteranexhaustedworkday.EEECompanyoffersveryinterestingclassesthatmostofthetrainingcontentsaretopics,notboringtextbook.Wewillsetthreeclasslevels;eachstudentcanfindtheirrightlevel.What’smore,wehaveverysmallgroupsofEnglishclasses;mostgroupsaremadeofthreetofivestudents.Ourlanguagetrainingcentercanprovidewhitecollarbiggerandmorecompetitivejobsintheglobalcommunication.（3）Ourtuitioniscomparativelylowerthanotherscompetitors

Finally,ourservicesinvolvenotjustlanguagetrainingbutalsotranslation,interpretationandholdingevents.WefoundaclubandBBS.Wewillholdeventseverymonth.ItisagoodwaytopracticeEnglishintheclubandBBS.Fromourquestionnaires,70%ofwhitecollarsthinkthattheirEnglishspeakingisnotgoodbecauseoflackingchancestospeakloudly.YoucanspeakEnglishloudlyandnoonewilllaughatyourpoorSpokenEnglishinourClub.Additional,whitecollarcanenlargetheirnetworkandenhancetheirrelationshipwiththeirfriendsorlovers.

FinancialDataandanalysis

Weplanonenrollingstudentsafter6monthsandwillgeneraterevenuesinthreeways:

（1）Ourcourseplansincluding3monthstrainingplan,6monthstrainingplanand1-yeartrainingplan.Ourmainrevenueshouldgeneratefromtuitionfee.

CoursePeriod

3months

6months

1year

Tuition

Fee

3hrs/Week

￥2300

￥4300

￥7900

5hrs/Week

￥3600

￥6600

￥12000

（2）OurservicesnotonlyinvolveEnglishtrainingbutalsotranslation.Translationpricesaredeterminedbasedonlanguage,lengthofdocumentandcomplexityoftext.Actualfeesmaydifferfromfeeslistedbelow.

Languages

Diplomas&Certificate

Transcripts

LetterofRecommendation

Allotherdocuments（perpage）

ChineseintoEnglish

￥45

￥4/percourse

￥60/perpage

￥60/perpage

EnglishintoChinese

￥35

￥3/percourse

￥50/perpage

￥50/perpage

（3）EnglishClubopenstoallEnglishlanguagefans.Clubmemberswillchargeanannualmembershipfeeof￥368.ThiswillallowclubmemberstoparticipantclubactivitiessuchasEnglishCorner,SportsandParties.

EEEwillgenerateprofitsbymaintaininglowcoststructure.Forexample,themainexpensewillgeneratefromEnglishteachingFee.Thuswewouldliketohireparttimeteachersfromfamousuniversitiesorothertrainingcenterstolimitexpense.Parttimeteachersaremuchcheaperthanfulltimeteachers.Fulltimeteachergenerallypricewouldbe￥5000to￥10000foronemonth;howeverourestimatedmonthlyfeeforparttimeteacherarelessthan￥3000.Inaddition,wechoosetoadvertiseinwebsitesandleaflets,notnewspaper.

Assumption:

1.Fortuition,weestimatedthat5studentsinaveragewillenrollinthefirst6monthswhenwebegintoenrollstudents.Inthesecondandthirdyear,wesupposedthat8studentsinaveragewillenrollineachmonth.Forcourseplan,wesupposedthat1/4studentswouldliketochoose3monthscourseand1yearcourse,2/4studentswouldliketochoose6monthscourse.1/2studentswouldliketochoose3hrs/perweekand1/2wouldliketochoose5hrs/week.

2.Fortranslationprice,wesupposedthatinthefirstyear,totalamountofDiplomas&Certificatetranslation,transcriptsandrecommendationletterwouldbe6separately.Totalpagesforotherdocumentswouldbe100.Wesupposeinthesecondyear,totalamountofDiplomas&Certificatetranslation,transcriptsandrecommendationletterwouldbe20separately.Totalpagesforotherdocumentswouldbe400.Inthethirdyear,totalamountofalldocumentswillbedoubleofsecondyear’s.

3.Wesupposedthatinthefirstyeartherewillbe60membersjoininthecluband200membersinthesecondyear,300membersinthethirdyear.

4.Initialmarketsurvey（￥2000）,advertisement（￥4000）

5.Thegeneraladministrationis43000inthefirstyear,includingthestartingfee40000.Andthesecondyear,thecompanydonotneedthestartingfee.Inthethirdyear,thef