global marketing 习题和答案.docx
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global marketing 习题和答案.docx
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globalmarketing习题和答案
Chapter12
GlobalPlacementandDistributionChannels
MultipleChoiceQuestions
1.
LorenzoisassessingtheinternalfactorsthatimpacthischanneldevelopmentintheMiddleEast.Amongotherissues,heisconsidering_________________________________________.
A.
marketpenetrationobjectivesandthefinancialstrengthofhisfirm
B.
、
localregulations
C.
consumershoppinghabitsandmarketsize
D.
thestageoftheproduct’slifecycle
2.
。
AdeenaisfinalizingherdistributionstrategyinIndonesia,andisdevelopingstatisticsregardinglocalregulations,thecompetitiveclimate,andconsumershoppinghabitsthere.Adeenaisassessing________________________.
A.
bothinternalandexternalfactors
B.
thestageoftheproductlifecycle
C.
externalfactors
/
D.
internalfactors
True/FalseQuestions
3.
Choosingindirectexportasaninternationalmarketentrymodewillprovidecompletecontroloftheforeignmarketingstrategy.
True False
4.
'
Strategicalliancesandfranchisingagreementsallowconstantmonitoringofsalesactivitiesabroad.
True False
MultipleChoiceQuestions
5.
InEurope,productssuchasmilk,snackfoods,andcigarettesarepurchasedwithhighfrequency,andfoundinalmosteverypossibleoutlet.Thedistributionstrategyusedforthesetypesofitemswouldbe____________________.
A.
specialty
B.
{
exclusive
C.
selective
D.
intensive
6.
!
HighendkitchencookwaremanufacturerLeCreuset’sproductsarewidelyavailablethroughspecializedretailerssuchasBed,BathandBeyond,andcanalsobefoundatdepartmentstorechainssuchasMacys. However,theproductisnotheavilydistributedthroughothertypesofretailerssuchasdiscountstores.LeCreuset’sdistributionstrategywouldbeconsidered________________.
A.
intensive
B.
selective
C.
exclusive
.
D.
dual
7.
Inanexclusivedistributionstrategy,___________________________________.
A.
onlyalimitednumberofretailershavetherighttosellproductsintheirspecificterritories
B.
:
productismadeavailableexclusivelythroughonlinesales
C.
competitiveproductsarenotallowedtobesoldinthesamestore
D.
productsaresoldineveryavailabledistributionoutlet
8.
、
Rolexwatchesemploysa(n)_______________________distributionstrategy.
A.
limited
B.
selective
C.
intensive
…
D.
exclusive
9.
BeechwoodGumshasidentifiedahighmarketpenetrationasoneofitskeyobjectivesinpursuingthemarketinRussia.Accordingly,itwillrequirea(n)_______________distributionstrategy,anda_____________financialinvestment.
A.
selective,moderate
B.
)
exclusive,minimal
C.
intensive,large
D.
intensive,minimal
?
True/FalseQuestions
10.
Theintimacyofdistributorrelationshipsismoreintenseasthecomplexityoftheproductincreases.
True False
MultipleChoiceQuestions
11.
MaryKay,Amway,andAvonlostsignificantsalesinChinaduetothenatureoftheirdistributionnetworkandthe__________________environment.
A.
sociocultural
'
B.
legal/regulatory
C.
technological
D.
economic
"
True/FalseQuestions
12.
Thetypeofdistributionoutletsusedforaspecificproductinmultipleforeignmarketsisonefactorthatiseasilystandardized.
True False
13.
Thestageoftheproductlifecycleinwhichyourproductiscurrentlyoperatingisoneconsiderationindistributionstrategydevelopment.
True False
]
MultipleChoiceQuestions
14.
InYemen,consumerproductsareprimarilydistributedviasmall,oftenmobilretailkioskssituatedinalocalsouk,ortownmarketplace.Residentialluxuriessuchasrefrigeratorsarenotasreadilyavailable,sofoodandotheritemsarepurchasedonadailybasis.Thisscenariospeakstothedimensionsof_______________and______________whichmustbeconsideredwhenestablishingaforeignmarketdistributionstrategy.
A.
consumershoppinghabits,outletpreferences
B.
marketsize,consumerdistribution
C.
。
lifecyclestage,regulations
D.
economics,education
True/FalseQuestions
15.
ProcterandGamble’sventureintoruralChineseconsumerproductsdistributionhasnotproducedsatisfactoryresultsforthefirm.
True False
¥
16.
Inagrowingeconomyitisexpectedthatretailandwholesaleinstitutionsbecomeslargerandmorespecialized,whilelessefficientintermediariesexitthemarket.
True False
MultipleChoiceQuestions
17.
WhenGreatlandsBeersalespeopleselltheirproductstoconsumersatholidayeventsandfairsacrossthe.,theyareemployingthistypeofdistribution.
A.
intensive
—
B.
businesstobusiness
C.
indirect
D.
direct
(
18.
ThefoodbrokersandsupermarketswhosellMertensen’ssalttotheconsumerareclassifiedas___________________.
A.
distributioncenters
B.
wholesalers
C.
)
intermediaries
D.
principals
19.
Thenumberoflevelsandtypesofintermediarieswhichperformsomeworktobringtheproducttothefinaluserdefinesdistributionchannel ______________.
A.
mix
~
B.
breadth
C.
width
D.
length
~
20.
IfWendyisassessingherdistributionnetworkonthebasisofthetypesofretailerstowhomshesells;forexample,conveniencestores,departmentstores,anddiscountoutlets,sheisanalyzingchannel________________.
A.
width
B.
length
C.
|
directness
D.
standardization
21.
Invotechsellsthelatestinlargescaleprintingequipmenttowallpaperproducers,whodependonthefirmforcontinuousserviceandtechnicalsupport.Invotech’sbestoptionfordistributioninvolves________________________.
A.
directsalesthroughaninternalsalesforce
*
B.
indirectsalesinvolvingdistributorsandretailers
C.
three-tiereddistribution
D.
indirectsalesinvolvingdistributors
!
True/FalseQuestions
22.
Onlinepurchasesaretypicallyconfinedtoproductslikebooksandairlinetickets.
True False
MultipleChoiceQuestions
23.
Intermediariesperformallofthesefunctionsexcept________________________.
;
A.
after-salesservice
B.
selling
C.
productdevelopment
D.
·
promotion
24.
Thebenefitsofusingintermediariesinforeignmarketsincludealloftheseexcept________________________.
A.
increasedcontrolofpricingpolicyatvariouschannelstages
B.
reductioninthenumberofexchanges
·
C.
reductionofculturalbarriers
D.
simplificationofthesellingprocess
25.
}
A.
horizontal
B.
VMS
C.
Whenintermediariesareindependentandtheyactasiftheyarerunningaseparatebusinesstheyareparticipatingina____________________distributionchannel.
D.
】
vertical
26.
Wal-MartstoresdependinlargepartontheirsupplierstomonitorWal-Mart’sinventorylevelsattheirvariousdistributioncenters.Whensuppliesofaparticularproductarediminished,itisuptothesuppliersthemselvestoplacereordersonbehalfofWal-Mart.Thisarrangementwouldreflectthecooperationfoundin_______________.
A.
diagonalmarketingsystem
B.
traditionalmarketingsystem
>
C.
horizontalmarketingsystem
D.
verticalmarketingsystem
27.
RoyalCrestSoda bottlersaroundtheworld,undercontractwithRoyalCrest,arechargedwiththecompoundingofingredientstoproduceRoyalCrestproductsandsubsequentlydistributethefinishedgoods.Thesebottlersarerepresentativeof___________________VMS.
-
A.
corporate
B.
contractual
C.
administrative
D.
~
integration
28.
Whenmanufacturerscreatesalesbranchesandofficesthatperformthewholesalefunction,theyarecreatinga(n)______________VMSsystem.
A.
corporate
B.
contractual
@
C.
administrative
D.
arm'slength
29.
HamptonRoadisanexclusivemanufacturerandmarketerofluxury,highendluggageandtravelaccessories.AsitexpandstotheIndianmarket,itisnotsatisfiedwiththedistributionpartnersavailablethere,fearingthattheydonotexhibittherightimageforthebrand.HamptonRoadshouldconsider_____________________________.
[
A.
direct-to-consumersales
B.
contractmanufacturing
C.
forwardintegrationbycompany-ownedstores
D.
{
eliminatingplanstomarketinIndia
30.
HernandoworksforGlobalIndustrialSalesCorporation.Hesellsalargenumberofdiversebutrelatedproductlinesformanufacturersthatproduceconstruction-relatedproducts.Actingonbehalfofthemanufacturers,heobtainssalescontractsandforwardsthemdirectlytohisprincipalswithouttakingtitletothegoods.Hernandoiscompensatedviacommissiononsales.GlobalIndustrialSalesCorporationrepresentsa(n)____________________________.
A.
agent
B.
wholesaler
—
C.
distributor
D.
retailer
31.
WhenCCDIndustriesbuyscleaningproductsfromKleenRiteChemicalsandresell
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