服装品牌多元化策略论文外文翻译中英文论文对照翻译.docx

服装品牌多元化策略论文外文翻译中英文论文对照翻译.docx

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服装品牌多元化策略论文外文翻译中英文论文对照翻译

出处:

StiffNachiablo,瑞士,会计、商业、财经历史,2005（15）,第63-76页.中文3720在

原文:

Clothingbranddiversification

Inthepresentworldeconomyunderglobalization,brandcompetitionhasbecometheprimarymeansofmarketcompetition.Inrecentyears,thedomesticgarmentindustryisdevelopingrapidlygrowingnumberofclothingbrands,buttheinfluentialbrand-nameisnotsomushCompetitivebrandshasbecomeamagicweapon,aweapontoattackthemarket,garmentindustryisnoexception.Inthecourseofdevelopmentofthedomesticapparelintothe"age-targeted"animportantphaseofthestudyinternationalanddomesticbrand-nameclothingcase,hisunderstandingofbrandstrategyandpositioningforfashiondesignersandoperatorsofmanyenlightenment,sothecreationanddevelopmentofmoredomesticBrandname.Withthecommunityasawholegraduallyincreasebrandawareness,consumerbrandofclothingisnotjusttheselectioncriteriaremainintheproductitself,butthroughtheimplementationofbrandplanning,brandculturebyinfection,theestablishmentoftrustinthebrandimageInthiscompetitionglobalizationadvancesintechnology,ever-changingconsumerdemand,populationrapidlychangingtimes,theonlyguaranteeofsurvivalanddevelopmentofthebrandisalwayskeepinmindcustomerneeds,preferencesandexpectations.Brandcompetitionis"people-text"formsofcompetition,consumerdemand-oriented,marketpositioninginareasonabletargetbasedontheanalysisestablishedbrandthathasthemarketcompetitiveness.Clothingenterprisestoimplementeffectivestrategiesforsuccessfulbrandmustgivethebrandareasonable,clearanduniquepersonalityofthebrandpositioning.Carefulanalysisofthetargetmarket,areasonableposition,relatedtotheimplementationofallaspectsofbrandplanning,brandplanningandobjectivescanbesaidthatmarketorientationiscloselyrelatedtotheDepartment.Brandplanningandtherelationshipbetweentargetmarketisthemaincontentofthispaperhopethatthroughthisresearchproject,abletodevelopascientificandreasonabletoprovideatheoreticalbasisforbrandstrategyandpracticalreference.

Isabrandname,mark,symbol,designorcombinationofthem,withtheaimofidentifyinganenterpriseproduct,topreventconfusion.ThetermwasfirstpositioningthetwoadsbythemanagerandRees-Ai?

raisedtroutanddrivenpopular,theythink:

ispositioningtheproductasthestartingpoint,suchasacommodity,aservicecompany,institutionorevenaAperson;butthelocationisnottheproduct,buttheideaofthepotentialcustomers,whichproductstoconsumersinthebraintoidentifyasuitablelocation.Infact,thepositioncanbestarted,consumerscanalsobestarted.Foundnottomeetthedesiresofconsumers,enterprisesaccordingtotheirownresourcestoproduceproductstomeetthispartispositioningthecase.Clothingbrandpositioningisaprerequisiteformarketingapparel,clothingbrandpositioningcanbeexpressedasclothingenterprisesinaccordancewiththetargetcustomersofconsumerdemandforapparelproducts,services,priceandimageoftheappropriatecombinationofdesignandtohavethecharacteristicsofgarmentproductsToattractandstabilityofthetargetconsumercustomers.Productimageisuniquefortheapparelgoodsisespeciallyimportant,brandstyledifferentfromthesubstancemustmeetspecificconsumertargetinnerpsychologicalfeelingandaspirations.Therefore,onlyaclothingbrandtomeetconsumerdemandfortheuniqueshapethestyleofclothingproductsinordertobecomeamajorsellingpoint,itisbranddifferentiation,theimportantcharacteristicsofperformancemanagement.Itishardtoimagineonewithouttheirownstyleofclothingwillbeconsumers.

SuchastheKAPPAclothingborninthe70sinItalian,heusedthetight-fittingdynamicfashionsportsdesign.Makeagoodcombinationofsportsandleisuretogether.Thusformingtheexternalappearanceoftheiraffinityandrespectfortheuniquestyleofyouthculture,reflectsahighdegreeoffashionsense,wonthefashioncrowd'sfavoritecities.Ofcourse,theformationofstyle,butalsosufferingfromtheimpactofdesignerssuchasVersacedesignerclothing,distinctivestyleofitsdesignishighlyuniqueaestheticavant-gardeartofcharacterization,whichdemonstratedtheuniquecharmistheuseoffullRenaissancefeaturesgorgeousandhighlyimaginativestyle,intheconquestoftheworld'sfashionindustry,butalsocreateanamedinhisworld-famousfashionbrand.Similarly,Chanel,pickup,Thesameistruecardin.

Second,howaccurateclothingbrandpositioning

Clothingbrandpositioningisbasedonthebasisofmarketsegmentationcompleted.Themarketwillbedividedintoanumberofmarketsegmentsanddifferentproductsorservicestomeettheirdifferentneeds,hasbecomeamodern